Visual research is a qualitative research methodology that uses visual art mediums like film, photography, drawings and paintings to represent knowledge. It can be used to establish or disprove facts, solve problems, and create ideas and theories. Visual research analyses themes in images, relationships between images and audiences, and narratives. It also studies the image creation process and what is both visible and hidden. Visual research can generate evidence not possible through interviews or surveys alone. It reveals what is hidden internally for research participants and uses participant-generated visuals for more effective interviews exploring their inner experiences.