Prototyping Lean -

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Prototyping Lean -

  1. 1. Prototyping Lean Catriona Stephenson Pidoco GmbH 02.11.2012 @pidoco www.pidoco.com
  2. 2. • What is prototyping?• How is it useful?• How does it fit into the lean startup principles? Pidoco GmbH © 2012 2
  3. 3. What is a prototype?• An incomplete version of your product• Often cheap and quick to make• Built to test several key features Pidoco GmbH © 2012 3
  4. 4. Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons Pidoco GmbH © 2012 4
  5. 5. “Lean thinking defines valueas providing benefit to the customer,anything else is waste.”(Eric Ries The Lean Startup, p.48) Pidoco GmbH © 2012 5
  6. 6. Prototype Subway Seats in Berlin Pidoco GmbH © 2012 6
  7. 7. How does this fit into being lean? Build Learn Measure “We need to focus our energies on minimizing the total time through this feedback loop” (Eric Ries, p. 76) Pidoco GmbH © 2012 7
  8. 8. Pidoco Wireframe Pidoco GmbH © 2012 8
  9. 9. In Web DesignLean UX Model to for multiple iterations(wireframes – prototypes – coded website)Alternate: Waterfall Method Pidoco GmbH © 2012 9
  10. 10. “Success is not delivering a feature;success is learning how to solve thecustomers problem.”(Mark Cook – Kodak Gallery – see Eric Ries, p. 76) Pidoco GmbH © 2012 10
  11. 11. Conclusion• Be agile• Focus on your users• Test your hypothesis• Measure and learn Pidoco GmbH © 2012 11
  12. 12. “The products a startup builds are reallyexperiments; the learning about how tobuild a sustainable business is theoutcome of those experiments.”(Eric Ries, The Lean Startup, p.73) Pidoco GmbH © 2012 12
  13. 13. Further ReadingLean UXhttp://www.jeffgothelf.com – Blog on Lean UX – Book release 2013Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelfhttp://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/Cennydd Bowles and James Box Undercover User Experience Design(Voices that Matter)GeneralSteve Krug Dont Make Me Think: A Common Sense Approach to Web UsabilityChip Heath and Dan Heath Made to Stick Pidoco GmbH © 2012 13

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