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Prototyping Lean

   Catriona Stephenson
 Pidoco GmbH 02.11.2012
         @pidoco

    www.pidoco.com
• What is prototyping?
• How is it useful?
• How does it fit into the lean startup
  principles?




                  Pidoco GmbH © 2012      2
What is a prototype?


• An incomplete version of your product
• Often cheap and quick to make
• Built to test several key features




                       Pidoco GmbH © 2012   3
Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)
     oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons



                            Pidoco GmbH © 2012                                            4
“Lean thinking defines value
as providing benefit to the customer,
anything else is waste.”
(Eric Ries The Lean Startup, p.48)




                              Pidoco GmbH © 2012   5
Prototype Subway Seats in Berlin


         Pidoco GmbH © 2012        6
How does this fit into being lean?


                               Build




                Learn                            Measure


 “We need to focus our energies on minimizing
 the total time through this feedback loop” (Eric Ries, p. 76)
                            Pidoco GmbH © 2012                   7
Pidoco Wireframe




                   Pidoco GmbH © 2012   8
In Web Design


Lean UX Model to for multiple iterations

(wireframes – prototypes – coded website)

Alternate: Waterfall Method




                       Pidoco GmbH © 2012   9
“Success is not delivering a feature;
success is learning how to solve the
customer's problem.”
(Mark Cook – Kodak Gallery – see Eric Ries, p. 76)




                                           Pidoco GmbH © 2012   10
Conclusion


•   Be agile
•   Focus on your users
•   Test your hypothesis
•   Measure and learn




                   Pidoco GmbH © 2012   11
“The products a startup builds are really
experiments; the learning about how to
build a sustainable business is the
outcome of those experiments.”
(Eric Ries, The Lean Startup, p.73)




                                 Pidoco GmbH © 2012   12
Further Reading

Lean UX
http://www.jeffgothelf.com – Blog on Lean UX – Book release 2013
Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelf
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-
deliverables-business/
Cennydd Bowles and James Box Undercover User Experience Design
(Voices that Matter)

General
Steve Krug Don't Make Me Think: A Common Sense Approach to Web Usability
Chip Heath and Dan Heath Made to Stick




                                Pidoco GmbH © 2012                            13

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Prototyping Lean -

  • 1. Prototyping Lean Catriona Stephenson Pidoco GmbH 02.11.2012 @pidoco www.pidoco.com
  • 2. • What is prototyping? • How is it useful? • How does it fit into the lean startup principles? Pidoco GmbH © 2012 2
  • 3. What is a prototype? • An incomplete version of your product • Often cheap and quick to make • Built to test several key features Pidoco GmbH © 2012 3
  • 4. Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons Pidoco GmbH © 2012 4
  • 5. “Lean thinking defines value as providing benefit to the customer, anything else is waste.” (Eric Ries The Lean Startup, p.48) Pidoco GmbH © 2012 5
  • 6. Prototype Subway Seats in Berlin Pidoco GmbH © 2012 6
  • 7. How does this fit into being lean? Build Learn Measure “We need to focus our energies on minimizing the total time through this feedback loop” (Eric Ries, p. 76) Pidoco GmbH © 2012 7
  • 8. Pidoco Wireframe Pidoco GmbH © 2012 8
  • 9. In Web Design Lean UX Model to for multiple iterations (wireframes – prototypes – coded website) Alternate: Waterfall Method Pidoco GmbH © 2012 9
  • 10. “Success is not delivering a feature; success is learning how to solve the customer's problem.” (Mark Cook – Kodak Gallery – see Eric Ries, p. 76) Pidoco GmbH © 2012 10
  • 11. Conclusion • Be agile • Focus on your users • Test your hypothesis • Measure and learn Pidoco GmbH © 2012 11
  • 12. “The products a startup builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments.” (Eric Ries, The Lean Startup, p.73) Pidoco GmbH © 2012 12
  • 13. Further Reading Lean UX http://www.jeffgothelf.com – Blog on Lean UX – Book release 2013 Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelf http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the- deliverables-business/ Cennydd Bowles and James Box Undercover User Experience Design (Voices that Matter) General Steve Krug Don't Make Me Think: A Common Sense Approach to Web Usability Chip Heath and Dan Heath Made to Stick Pidoco GmbH © 2012 13