PPT Dealing With Comp

1,281 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,281
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PPT Dealing With Comp

  1. 1. DEALING WITH COMPETITION Rye Gutierrez Ateneo Graduate School of Business Top 10 Concepts
  2. 2. Outline: Dealing with your market’s competition… <ul><li>Identifying competitive forces are comprised of threat of: intense segment rivalry, threat of new entrants, threat of substitute products, threat of buyers’ growing bargaining power, threat of suppliers’ growing bargaining power. </li></ul><ul><li>Identifying competitors must be based from both an industry and market point of view </li></ul><ul><li>Competitor analysis is done by understanding their strengths and weaknesses. </li></ul><ul><li>Another guage of competitor analysis is: share of market, share of mind, and share of heart. </li></ul><ul><li>A </li></ul>
  3. 3. Outline: Dealing with your market’s competition… <ul><li>5. In any market, there are four distinct characters: the leader, challenger, follower and nicher. </li></ul><ul><li>The leader is the undisputed principal company in the market that commands majority of the market share. Unless the leader has a legal monopoly, it must always be on its toes. </li></ul><ul><li>The challenger believes the leader is not invincible. </li></ul><ul><li>The follower doesn’t like to rock the boat. </li></ul><ul><li>The nicher finds his own way. </li></ul><ul><li>Balancing between customer and competitor is the smart way to go for companies </li></ul>
  4. 4. Concept 1: Identifying competitive forces <ul><li>Comprised of : </li></ul><ul><li>Threat of Intense segment rivalry, </li></ul><ul><li>Threat of new entrants, </li></ul><ul><li>Threat of substitute products, </li></ul><ul><li>Threat of buyers’ growing bargaining power, </li></ul><ul><li>Threat of suppliers’ growing bargaining power. </li></ul>
  5. 5. Concept 2: Identifying competitors <ul><li>Must be based from both an industry and market point of view </li></ul>Industry Market
  6. 6. Concept 3: Competitor Analysis <ul><li>is done by understanding </li></ul><ul><ul><li>their strengths </li></ul></ul><ul><li>and weaknesses. </li></ul>
  7. 7. Concept 4: Another guage of competitor analysis <ul><li>1. Share of Market, </li></ul><ul><li>competitor’s share of target market </li></ul><ul><li>2. Share of Mind, </li></ul><ul><li>company name recall </li></ul><ul><li>3. Share of Heart. </li></ul><ul><li>customer preference </li></ul>
  8. 8. Concept 5: Company order in the Industry Totem Pole <ul><li>In any market, there are four distinct characters: the leader, </li></ul><ul><li>the challenger, </li></ul><ul><li>the follower and </li></ul><ul><li>the nicher. </li></ul>
  9. 9. Concept 6: The Leader <ul><li>Is dominant </li></ul><ul><li>Looks for ways to get ahead of the pack </li></ul><ul><li>At all times tries to increase its lead. </li></ul>
  10. 10. Concept 7: The Challenger <ul><li>Attacks the leader because of large market share </li></ul><ul><li>Can also attack contemporaries and/or lower companies to gain their market share </li></ul>
  11. 11. Concept 8: The Follower <ul><li>Doesn’t want to rock the boat. </li></ul><ul><li>Content with Market Share </li></ul><ul><li>Is there “for the ride.” </li></ul>
  12. 12. Concept 9: The Nicher <ul><li>Serves small market segments not attacked by larger firms </li></ul><ul><li>Can command premium price due to specialized skills. </li></ul>
  13. 13. Concept 10: Balance <ul><li>Balancing between customer </li></ul><ul><li>and competitor </li></ul><ul><li>is the smart way </li></ul><ul><li>to go for </li></ul><ul><li>companies </li></ul>

×