This document provides an overview of digital marketing topics including traditional vs digital marketing, search engines, types of digital marketing, how search engines work, SEO, social media marketing, email marketing, and analytics tools. It discusses key aspects like paid vs organic search results, SEO techniques, ranking factors, and growing job opportunities in fields like content writing, social media management, and Google Analytics. The document is presented by Vision Academy to educate people about digital marketing concepts and skills.

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Prof. Sachin Zurange
(MSC in Scientific Computing ISSC, SET)
https://www.visionacademe.com
Digital Marketing
& Jobs
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IT

2. What is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include s
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
Traditional Marketing refers to marketing method, that emphasise mainly
on the 'Four Ps' principles.
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3. What is Digital Marketing?
In simplistic terms, digital marketing is the promotion of products or brands via one
or more forms of electronic media.
Digital marketing, refers to marketing methods that allow organizations to see how a
campaign is performing in real-time, such as what is being viewed, how often, how
long, as well as other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management
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4. Difference Between Digital and Traditional Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.
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5. What Search Engine?
A web search engine is a software system that is designed to search for
information on the World Wide Web
Founder:larry page(America) and
Sergey brin(Russian)
Initally name is GOOGOL which
means 10^100, After that its
spelling mistake “google”
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6. Types of Digital Marketing
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7. How Search Engine Work?
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8. Inorganic Results (Paid Results)
Organic Results(Un paid Results)
Types of Result
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9. What is SEO?
Search Engine Optimization is the process of improving the visibility of a website on
organic(natural or unpaid) search engine result page(SERP) by incorporating search
engine friendly elements into a website.
SEO(Search Engine Optimization
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10. SEO DIVIDE 2 SECTION
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11. TYPES OF SEO
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12. RANKING FACTOR
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13. SOCIAL MEDIA MARKETING
What is Social Media Marketing?
sMM is a type of Internet marketing, and you can also call it online marketing
tool, or digital marketing.
That is, if we say in simple language, whatever strategy we apply to promote our
blog, brand or product on social sites is called social media marketing
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14. SPONSORED ADS
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15. EMAIL MARKETING
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16. Analysis
1. Google Analytics tools
2. Ads Manager
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17. JOBS & DEMANDING SKILL
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