vision academy digital marketing ppt use for student

1. Enrich... Business & Skills
VISION ACADEMY
Prof. Sachin Zurange
(MSC in Scientific Computing ISSC, SET)
https://www.visionacademe.com
• Java Programmer Developer at National Informatics Center(2005-2006),Pune
• Lecturer in Baburaoji Gholap College,Sangavi(2006-2016)
• Visiting Lecturer in MIT, World Pease University,Kothrud(2023-til)
• CEO in Vision Academy, Hadapsar(2008-til)
• Specialization: Digital Marketing, Data Science Analysist (Machine Learning,
Neural Network)
Teaching Experience:15 Year
Industrial Experience:1 Year
Digital Marketing & Jobs
Opportunities in IT

2. What is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can includes
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
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3. Difference Between Digital and Traditional Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.
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4. What is Digital Marketing?
Digital marketing is the promotion of products or brands via one or more forms of
electronic media.
Digital marketing, refers to marketing methods that allow organizations to see how a
campaign is performing in real-time, such as what is being viewed, how often, how
long, as well as other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management
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5. Types of Digital Marketing
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6. What Search Engine?
A web search engine is a software system that is designed to search for
information on the World Wide Web
Founder:larry page(America) and
Sergey brin(Russian)
Initally name is GOOGOL which
means 10^100, After that its
spelling mistake “google”
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7. How Search Engine Work?
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8. Inorganic Results (Paid Results)
Organic Results(Un paid Results)
Types of Result
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9. What is google my business(local listing)
(Local Search)

10. What is SEO?
Search Engine Optimization is the process of improving the visibility of a website on
organic(natural or unpaid) search engine result page(SERP) by incorporating search
engine friendly elements into a website.
SEO(Search Engine Optimization
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11. TYPES OF SEO
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12. RANKING FACTOR
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13. SEO DIVIDE 2 SECTION
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14. SOCIAL MEDIA MARKETING
What is Social Media Marketing?
SMM is a type of Internet marketing, and you can also call it online marketing
tool, or digital marketing.
That is, if we say in simple language, whatever strategy we apply to promote our
blog, brand or product on social sites is called social media marketing
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15. SPONSORED ADS
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16. EMAIL MARKETING
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17. Analysis & Tools
1. Google Analytics tools
2. Google Search Console
Tools
1. https://smallseotools.com/domain-age-checker/
2. https://developers.google.com/speed/pagespeed/insights/
3. https://gtmetrix.com/
4. https://ads.google.com/home/resources/using-google-ads-keyword-
planner/
5. https://www.seoptimer.com/
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18. JOBS & DEMANDING SKILL
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20. Branch1: Nr SM Joshi College, Malwadi Rd, Hadapsar Branch2:Nr AM College,Mahadevnager
www.visionacademe.com | visionacademy.sachinsir@gmail.com | Call: 9822506209
Enrich... Business & Skills
VISION ACADEMY