Claude Ezran founded the annual Palo Alto World Music Day festival with the bold vision of bringing diverse musical performances to the community. He recruited partners and sponsors, developed a detailed plan, and led a team of volunteers to organize the first successful event. For five consecutive years, the festival has drawn 50 musical groups and 200 musicians to perform for free, attracted crowds of 20,000 people through social media, PR and advertising, and closed off the city's main street to traffic - all for a budget of only $1,000.

1. Claude Ezran:
“From Bold Vision to Flawless Execution”
Example: Palo Alto World Music Day
• I had the original vision and founded this annual festival. I signed-up key
partners and sponsors, put together a detailed action plan, and then
recruited and led a super-charged team of volunteers to organize it
• The event has been a roaring success five years in a row. On June
16, 2013:
– Got 50 musical groups (200 musicians total) to perform for free
– Got 20,000 people to attend, though social media, PR, advertising and
partnerships
– Got the City of Palo Alto to close off University Avenue, its main artery, to
traffic for most of the day
– Spent only $1,000 to pull it off!
• For press articles: www.pamusicday.org/news.html
• For great videos: www.pamusicday.org/gallery.html

2. “From Bold Vision to Flawless Execution”
Other Examples
• Xerox ColorgrafX System
Led formulation of strategic business plan that refocused
company on new inkjet technology and resulted in a product
line that was extremely successful and received a “Hot Pick”
award at the Seybold show.
• VMX, Inc.
Helped conceive of, and then had worldwide product
marketing responsibility for start-up division focused on
unified messaging and desktop telephony software for PC
LANs. Our market leadership in that area was one of the key
reasons why Octel acquired us.

3. “From Bold Vision to Flawless Execution”
Other Examples
• 3Com
Was one of the key players who conceived of, and brought to
market, "EtherLink III Parallel Tasking", the immensely
successful line of third-generation Ethernet adapters with
3Com's own chipset. Within five months of
introduction, adapter sales doubled, contributing to a tripling
of 3Com's stock price.
• Intel
Convinced CEO of the need to realign the executive bonus
program with company objectives. Helped him design the
new implementation.

4. Palo Alto World Music Day