McDonald's vision is to provide outstanding quality, cleanliness and values to make customers smile in every restaurant. Tetra Pak's vision is to make food safe and available everywhere which shapes their role and purpose while giving internal unity. Unilever's vision is to make sustainable living commonplace for long-term business growth by emphasizing sustainability, especially among consumers.

1. VISION STATMENTS
McDonald’s: To be the best quick service restaurant
experience. Being the best means providing outstandingquality
service, cleanliness, and values, so that we make every
customer in every restaurant smile
Tetra Pak: We commit to making food safe and available
everywhere. Our vision is the aspirational goal that drives our
organization. Its shapes our role and purpose in the outside
world. Internally it gives us a shared, unifying ambition.
Unilever’s: “To make sustainable living commonplace. We
believe this is the best long-term way for our business to grow”
This vision statement puts emphasison sustainability,especially
among consumers.