This document provides a monthly updated list of brands operating in virtual worlds, excluding some with employee-based presences. It lists companies in virtual worlds related to job recruitment, custom shoes, virtual stores, auto racing events, news reporting, hotels, financial services, travel guides, entertainment, and software/security products.

1. The definitive guide
to brands in virtual worlds

2. This report is updated every month as
new brands and companies go virtual.
Some brands with employee-based
presences are excluded.

3. R

4. Randstad

5. Virtual job recruitment

6. Reebok

7. Customisable shoes
Virtual store

8. Reuters
Renault F1

9. Media events
Reuters
Infotainment
Interaction and
fanbase engagment

10. Reuters
Renault Twingo

11. Media events
Reuters
Virtual racing
Product launch
Interaction and
fanbase engagment

12. Reuters

13. Virtual news bureau
Dedicated in-world
reporter

14. Rixos

15. Recreation of real
Virtual news bureau
world venue for
global marketing

16. S

17. Sapphire Technologies

18. Donations
Virtual recruitment

19. Save the Children

20. Donations
Integrated
marketing

21. Saxo Bank

22. Virtual financial services
NPD

23. Sky News

24. Sky News
Virtual news
room

25. Sony BMG

26. Community
building
Artists platform

27. Sony in Gaia

28. STA Travel

29. World travel guides
Cultural events
Free virtual
accomodation
Themed areas

30. Starfruit

31. World travel guides
Cultural events
Virtual to real world
Themed areas
sales channel

32. Starwood Hotels and Aloft

33. A real-world virtual hotel
Market research for
new hotel brand
Concept testing and
user feedback

34. Sun Microsystems

35. Product platform
NPD Future sales channel

36. Suruga Bank

37. Product education

38. Sunbelt Software

39. Virtual security products

40. The Sundance Channel

41. Entertainment
destination

42. Swedish Embassy

43. Culture destination
Events

44. T