Virtual Tech is launching a new 3D viewing device called the 3D Mac-Laner. The company is a partnership founded by six students to target consumers in southern Punjab. Their goal is to provide high quality 3D products at affordable prices. Their first product is a mobile virtual reality viewer for games, videos and apps that uses a simple, safe mechanism. It has strengths like low price and being a first mover, but faces threats from larger competitors and limited ability to expand its market.

2. PRESENTATION
ON
LAUNCH OF
NEW BUSINESS

3. PRESENTED BY
•ARSLAN MEHMOOD
•SAAD
•SHAHBAZ
•GHAZALA
•HUZAIFA
•AHMAD TARIQ

5. VIRTUAL TECH.
COMPANY TYPE : PARTNERSHIP
INDUSTRY : ELECTRONIC AND 3D DEVICES
FOUNDER AND
CO-OWNERS : ARSLAN, SAAD, GHAZALA, HUZAIFA, SHAHBAZ, AHMAD
PRODUCT : VIRTUAL 3D DEVICE/GARE

6. INTRODUCTION:
Our company is trend setter in the market of introducing new
technologies,Virtual Tech. is a new company that will provide high
quality 3D devices to its customers. Virtual Tech is scheduled to begin
operations on March 1, 2016.Virtual Tech will be a partnership, owned
and operated by entrepreneurs associated in a session of BBA in ISP.
ALL of partners are students of Business Administration.
Virtual Tech will target youngsters, teenagers, gamers and tourist and
many more within the Southern part of Punjab.

7. MISSION STATEMENT:
Our goal is to provide the best
products with the greatest service possible.

8. VISION STATEMENT:
To create a better virtual
view for the people.

9. PRODUCT
3D MAC-LANER

10. OVERVIEW OF PRODUCT:
3D MAC-LANER is a
virtual reality 3d viewer for Mobile which use a
simple and safe mechanism for eyes to view the
games, videos, and application etc in 3D

12. SWOT ANALYSIS
STRENGTH:
•Price is cheap
•Simple mechanism
•Safe for eye
•Trend setter
OPPORTUNITY:
• No product like this is available
• Eventually introduce more product
line
WEAKNESS:
•Only targeting the southern punjab
•Electronic and 3d products are highly
competitive and hence limited scope
increase market share
THREATS:
• Competition from premium segment
like SAMSUNG, SONY ETC.
• CUSTOMER retention difficulty

13. S.T.P Analysis

14. SEGMENTATION

16. POSITIONING

17. vs

18. MARKETING MIX
PRODUCT
•Our product is virtual 3d viewer
•The design of product

19. PRICE:
The product price will be introduced at Rs. 1000 in the market .
A margin 10% would be kept for retailers

20. Place:
Our product would be launched in the market of southern Punjab
Product will be available in the mobile shops and other electronic
Shops of the major cities of southern punjab.

21. Promotion:
NEWS PAPER:

22. BILLBOARDS:

23. FACEBOOK:

24. CONTIGENCY PLAN:
In case of failure of product in market, we’ll
Enhance the marketing and promotion
Strategy and also out intension is to start
A new business that will be online site

25. THANK YOU