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Presented by: Subrajit Nath (16-50-
143)
Department of Management Studies
National Institute of Technology, 1
A PRESENTATION ON
VIRTUAL COMMUNITY
CONTENTS:
 INTRODUCTION
 HISTORY OF VIRTUAL COMMUNITY
 TYPES OF VIRTUAL COMMUNITY
 VIRTUAL COMMUNITIES
NEGATIVES
 VIRTUAL COMMUNITIES
POSITIVES
 CONCLUSION
2
INTRODUCTION:
• Where large numbers of people that shared a
common interest, concern, or experience would
interact with one another online.
• Also known as subgroups.
• Before the Web, virtual communities existed on
bulletin board services and many still do.
• There are two kinds of communication among
virtual community members: message postings
and real-time chat
3
HISTORY ON VIRTUAL
COMMUNITY:
 Virtual communities became popular in the
1990’s back then titled “online communities.”
 According to PEW Research Center (2001)
“84% of Internet users, or about 90 million
Americans, say they have used the Internet to
contact or get information from a group.”
 The first commercial entity to find success in
online communities was AOL.
4
TYPES OF VIRTUAL
COMMUNITY:
 “Various studies have demonstrated that the
function of online virtual groups is to provide
social and emotional support to their members.”
(Shoham, S., & Heber, M. 2012).
 Groups online are categorized into categories
that the members or its sponsors have in
common interest.
 The groupings have no exclusive
characterization but they do represent a shared
interest all communities are linked by a time,
place, or interest. 5
VIRTUAL COMMUNITIES
NEGATIVES:
 Virtual society brings is that it interferes with social interaction
because some users become so comfortable in that world that
they never want to go back to reality.
 This faceless realm allows for people who are shy to open up
online but then they still forget how to do that once back into
society.
 Not being able to recognize the tone of someone’s voice/body
language can often cause communication issues in the online
communities.
 Creates a gray area when it comes to face-to-face interaction
 Cyberspace can be a way to solving their shyness but then
again it is not a complete resolution.
6
VIRTUAL COMMUNITIES
POSITIVES:
 They allow individuals to establish a new identity.
 When one joins an online community people get to choose
who they want to be and the things that will distinguish them
from other members.
 Another thing that people benefit from while being online is
anonymity.
 The anonymous nature is another major reason why people
are drawn into online societies because they are a judgment
free zone.
 Not being able to attach users to a face and a name gives
people the chance to say what they openly and freely. In
society today it is hard to be one’s self out of fear of being
judged.
7
CONCLUSION:
 Virtual communities will always play an important
role in today’s society and its future for better or
worse.
 The same thing that draws users into cyberspace
is the same thing that also is a drawback and that
being anonymity.
 They give those who want a place to belong the
option if they cannot find it in the reality of society.
 Even though it comes with benefits and negatives
as time goes on the development of online
communities will eventually evolve.
8
 Thank you
9

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VIRTUAL COMMUNITY.pptx

  • 1. Presented by: Subrajit Nath (16-50- 143) Department of Management Studies National Institute of Technology, 1 A PRESENTATION ON VIRTUAL COMMUNITY
  • 2. CONTENTS:  INTRODUCTION  HISTORY OF VIRTUAL COMMUNITY  TYPES OF VIRTUAL COMMUNITY  VIRTUAL COMMUNITIES NEGATIVES  VIRTUAL COMMUNITIES POSITIVES  CONCLUSION 2
  • 3. INTRODUCTION: • Where large numbers of people that shared a common interest, concern, or experience would interact with one another online. • Also known as subgroups. • Before the Web, virtual communities existed on bulletin board services and many still do. • There are two kinds of communication among virtual community members: message postings and real-time chat 3
  • 4. HISTORY ON VIRTUAL COMMUNITY:  Virtual communities became popular in the 1990’s back then titled “online communities.”  According to PEW Research Center (2001) “84% of Internet users, or about 90 million Americans, say they have used the Internet to contact or get information from a group.”  The first commercial entity to find success in online communities was AOL. 4
  • 5. TYPES OF VIRTUAL COMMUNITY:  “Various studies have demonstrated that the function of online virtual groups is to provide social and emotional support to their members.” (Shoham, S., & Heber, M. 2012).  Groups online are categorized into categories that the members or its sponsors have in common interest.  The groupings have no exclusive characterization but they do represent a shared interest all communities are linked by a time, place, or interest. 5
  • 6. VIRTUAL COMMUNITIES NEGATIVES:  Virtual society brings is that it interferes with social interaction because some users become so comfortable in that world that they never want to go back to reality.  This faceless realm allows for people who are shy to open up online but then they still forget how to do that once back into society.  Not being able to recognize the tone of someone’s voice/body language can often cause communication issues in the online communities.  Creates a gray area when it comes to face-to-face interaction  Cyberspace can be a way to solving their shyness but then again it is not a complete resolution. 6
  • 7. VIRTUAL COMMUNITIES POSITIVES:  They allow individuals to establish a new identity.  When one joins an online community people get to choose who they want to be and the things that will distinguish them from other members.  Another thing that people benefit from while being online is anonymity.  The anonymous nature is another major reason why people are drawn into online societies because they are a judgment free zone.  Not being able to attach users to a face and a name gives people the chance to say what they openly and freely. In society today it is hard to be one’s self out of fear of being judged. 7
  • 8. CONCLUSION:  Virtual communities will always play an important role in today’s society and its future for better or worse.  The same thing that draws users into cyberspace is the same thing that also is a drawback and that being anonymity.  They give those who want a place to belong the option if they cannot find it in the reality of society.  Even though it comes with benefits and negatives as time goes on the development of online communities will eventually evolve. 8