This document introduces virtual CA and mobile marketing. It explains that virtual CA was created to help small and medium enterprises grow successfully through effective marketing. Mobile marketing is defined as marketing using mobile devices like smartphones, which can provide personalized, location-sensitive ads and promotions. Virtual CA offers a simple three step mobile marketing process of creating landing pages for mobile, distributing them via SMS, email and social media, and measuring campaign success. It provides some example landing pages and costs, which start at £250 per month for an SMS, email and social media campaign. The document promotes virtual CA's mobile marketing services to different types of customers.

1. AN INTRODUCTION TO VIRTUAL CA & MOBILE MARKETING

2. VIRTUAL CA
I am passionate about customer service, business development and marketing
I have a strong track record in Operational and Sales based positions, and large scale project
management
Virtual CA was born from a frustrated desire to help
SMEs grow and be successful!
As young start-up business starting in August 2015, we know how important it is to market
successfully, to the right people, in the right way, delivering the right message!
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

3. WHAT IS MOBILE MARKETING?
“Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile
marketing can provide customers with time and location sensitive, personalized information
that promotes goods, services and ideas”
Source - Wikipedia
“91% of internet users aged 16-64 own a smartphone – a number which has risen by around 10
percentage points compared to the same time a year ago”
Source - GlobalWebIndex
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

4. MOBILE MARKETING FOR YOU
Using a very simple three stage process Virtual CA can achieve the following…
Ø We CREATE quick, professional & informative landing pages tailored for a mobile environment
Ø We DISTRIBUTE your landing page via SMS, Email and/or Social Media
Ø We MEASURE & analyse the success of your campaign using valuable information gathered to
help you understand how your campaign is progressing
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

5. SOME LINKS & INSPIRATION
‘Landing Page’
The Beef House
‘Storytelling Page’
Virtual CA
‘Upper Email’
All Insurance
(Fictitious Company)
http://clik2open.me/129z8 http://look-here.me/1Gb8 Click Here
Great way of a restaurant
gathering data and rewarding
customers by offering a coupon
tracked via the mobile device.
I use this as a great way to
demonstrate what Mobile Marketing
can achieve when I am out and about,
and a great way to following up from
a networking event.
Designed with mobile in mind –
great pages which work
seamlessly on a mobile device.
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

6. EXAMPLES OF WORK
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

7. WHAT MIGHT IT COST?
Each business will have a different requirement, which will include different client types,
number of contacts and/or marketing strategies you already have in place, however please
find below a guide price for our services…
For a minimum monthly fee of £250 per month, Virtual CA will create and manage the
following campaigns – an SMS Campaign, an Email Campaign and Social Media presence
using the professional content created. This equates to around 10 hours per month.
Broadcasting costs are as follows…
SMS from £0.04 each
Although posting to Social Media is FOC (unless you ‘sponsor’ a post)
Email Broadcast £39 for up to 10,000 emails
There is no database cost if we are using an existing CRM, however an additional cost will
occur should you decide to purchase a reliably sourced database - please ask for more info
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

8. IN SUMMARY
NEW UNKNOWN EXISTING CURRENT EXISTING LAPSED
Those wonderful customers you
have yet to meet
Those who are currently
purchasing a product or using
your services
Those who have in the past been
a client, however currently not in
your sales cycle
Virtual CA will work with you to build and manage an informative, regular mobile marketing strategy for your business,
covering the key client types found in SME’s
Virtual CA will manage the whole process on your behalf once the initial brief has been agreed on and will report back
those all important figures once a campaign has launched
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA

9. THANK YOU!
claire@virtual-ca.co.uk
M: 07961 011 307
@VirtCA
www.virtual-ca.co.uk
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