   The video will depict an image of a bedroom where blue m&m is sleeping and
    dreaming that he is being fired to be replaced by purple m&m. He wakes up scared
    and thinks he needs to make himself useful or they will let him go.
   He gathers red, orange, green, brown and yellow m&ms and starts giving directions to
    all about the upcoming holidays. He sends orange to gather helpers to get ready for
    Halloween, he sends red to get ready for Christmas, then he thinks for a little while and
    referring to yellow, he says, “Yellow, go with green and brown and make pink and baby
    blue mini m&m’s. Yellow responds “why me?” Green straightens up looking sexy and
    brown has a perplexed look. Blue responds with “Because you are the only one with
    peanuts”
   When yellow hears the answer to his question, he starts thinking of a scene wheregreen
    and brown are looking at him with a sexy smile, the camera then switches to him, he
    starts to remove his shell, the camera shows a close up of his face and a twinkle can be
    seen on his right eye.
   On the last scene the new m&m minis are introduced in pastel colors , showing baby
    blue, pink and creamy yellow.
SCENE 1
          SCENE 2




                    SCENE 4
SCENE 3
   M&Ms are characterized for having humorous sexy
    remarks, the effect will be of comic nature and will
    denote that the new mini m&ms are new babies.
   This will entice the viewers to think that sweet m&ms
    can deliver satisfaction to their taste buds.
   The customer will now be aware that there is a new
    product available: mini m&ms in pastel colors while
    at the same time the original m&m will be in their
    minds.

Viral video presentation

  • 2.
    The video will depict an image of a bedroom where blue m&m is sleeping and dreaming that he is being fired to be replaced by purple m&m. He wakes up scared and thinks he needs to make himself useful or they will let him go.  He gathers red, orange, green, brown and yellow m&ms and starts giving directions to all about the upcoming holidays. He sends orange to gather helpers to get ready for Halloween, he sends red to get ready for Christmas, then he thinks for a little while and referring to yellow, he says, “Yellow, go with green and brown and make pink and baby blue mini m&m’s. Yellow responds “why me?” Green straightens up looking sexy and brown has a perplexed look. Blue responds with “Because you are the only one with peanuts”  When yellow hears the answer to his question, he starts thinking of a scene wheregreen and brown are looking at him with a sexy smile, the camera then switches to him, he starts to remove his shell, the camera shows a close up of his face and a twinkle can be seen on his right eye.  On the last scene the new m&m minis are introduced in pastel colors , showing baby blue, pink and creamy yellow.
  • 3.
    SCENE 1 SCENE 2 SCENE 4 SCENE 3
  • 4.
    M&Ms are characterized for having humorous sexy remarks, the effect will be of comic nature and will denote that the new mini m&ms are new babies.  This will entice the viewers to think that sweet m&ms can deliver satisfaction to their taste buds.  The customer will now be aware that there is a new product available: mini m&ms in pastel colors while at the same time the original m&m will be in their minds.