Viral marketing
•Download as PPT, PDF•
0 likes•195 views
The document discusses viral marketing campaigns used by movie studios to promote upcoming films through social networking sites. It provides examples of successful viral campaigns for The Dark Knight and The Blair Witch Project that helped generate hype and positive word of mouth leading to commercial success. The Dark Knight campaign featured a fictional election for a character and emails from a fake election website that was later defaced to build anticipation for the Joker character. The Blair Witch Project is credited with starting the trend of using viral marketing techniques online.
Report
Share
Report
Share
![What is a Viral Marketing Campaign? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Media viral campaigns
The document discusses several examples of successful viral marketing campaigns for movies. It describes how the Twilight franchise used social media like Facebook and Myspace to promote the books and films among its target young adult audience. It also details the extensive viral campaign for The Dark Knight, which included fake websites and engaged audiences in new ways, contributing to its box office success. Additionally, it discusses how The Blair Witch Project created an illusion that the film's events were real through its website, blurring fiction and reality.
Paramount paranormal activity
Paramount had a highly successful social media promotion campaign for the low-budget film Paranormal Activity. They focused on making it an interactive experience where fans could demand screenings in their area by hitting a button on the website. This determined which markets the film would be screened in. Paramount extensively used Facebook and Twitter to promote the film and partnered with an online events service to get fans requesting screenings. Within 72 hours, over 860,000 fan requests had been received, and the film became a trending topic on Twitter for consecutive weeks during midnight screenings. This low-cost promotion strategy led the film to gross over $150 million despite only costing $15,000 to make.
Film240flipbook
This document discusses how product placement in films and television is an outdated marketing strategy. It notes that product placement peaked in the late 2000s, with over $3 billion spent annually, but that viewership habits have changed with the rise of DVRs allowing commercial skipping. The document argues that consumers have become more aware of product placement and develop negative views towards obvious advertisements. A better strategy, it claims, is native advertising, which aims to blend advertisements seamlessly into content without disrupting the consumer experience. When done subtly through transmedia techniques across multiple platforms, native advertising can be highly effective promotion.
The cloverfield campaign
The document discusses the marketing campaign for the 2008 film Cloverfield. A series of clues and viral marketing techniques were used to generate buzz without revealing many details about the film's plot. This included a teaser trailer with the producer's name, a website with just a release date, social media pages for the characters, a downloadable widget with film clips, and an alternative reality game centered around a fictional company involved in the film's story. The goal was to engage audiences and spread word-of-mouth promotion using immersive viral methods inspired by the found footage style of the monster movie.
The New Ads: Content Marketing and Earned Media
How can you adapt to get brand recognition? The future of marketing lies in content marketing that elicits fan responses- earned media.
Film marketing
The document discusses several methods used to promote and market films, including viral distribution of trailers online and through emails; promotional tours and paid advertisements featuring actors and directors; interviews of actors and directors across media like TV, radio and the internet; creating trailers as a major promotional tool; and merchandise like action figures, lunchboxes, pens and bedspreads featuring film characters to generate additional interest in the movie. Posters are also highlighted as an effective way to promote films by attracting different audiences.
Evaluation
The document summarizes the key components and considerations that went into creating a magazine for a coursework project. It discusses including conventions on all pages to keep the reader interested. It aimed to attract its target younger audience of 14-25 year olds through bold designs, modern text styles, and interesting images. Research was done through a questionnaire to understand what audiences want from a music magazine. Distribution partners were considered who have experience with successful music magazines. Software like Microsoft Publisher was used to construct the magazine, and photography skills were developed. The student felt they progressed in their design and magazine creation skills but could have benefited more from sticking closer to their original plan.
MidNight Storyboard
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Recommended
Media viral campaigns
The document discusses several examples of successful viral marketing campaigns for movies. It describes how the Twilight franchise used social media like Facebook and Myspace to promote the books and films among its target young adult audience. It also details the extensive viral campaign for The Dark Knight, which included fake websites and engaged audiences in new ways, contributing to its box office success. Additionally, it discusses how The Blair Witch Project created an illusion that the film's events were real through its website, blurring fiction and reality.
Paramount paranormal activity
Paramount had a highly successful social media promotion campaign for the low-budget film Paranormal Activity. They focused on making it an interactive experience where fans could demand screenings in their area by hitting a button on the website. This determined which markets the film would be screened in. Paramount extensively used Facebook and Twitter to promote the film and partnered with an online events service to get fans requesting screenings. Within 72 hours, over 860,000 fan requests had been received, and the film became a trending topic on Twitter for consecutive weeks during midnight screenings. This low-cost promotion strategy led the film to gross over $150 million despite only costing $15,000 to make.
Film240flipbook
This document discusses how product placement in films and television is an outdated marketing strategy. It notes that product placement peaked in the late 2000s, with over $3 billion spent annually, but that viewership habits have changed with the rise of DVRs allowing commercial skipping. The document argues that consumers have become more aware of product placement and develop negative views towards obvious advertisements. A better strategy, it claims, is native advertising, which aims to blend advertisements seamlessly into content without disrupting the consumer experience. When done subtly through transmedia techniques across multiple platforms, native advertising can be highly effective promotion.
The cloverfield campaign
The document discusses the marketing campaign for the 2008 film Cloverfield. A series of clues and viral marketing techniques were used to generate buzz without revealing many details about the film's plot. This included a teaser trailer with the producer's name, a website with just a release date, social media pages for the characters, a downloadable widget with film clips, and an alternative reality game centered around a fictional company involved in the film's story. The goal was to engage audiences and spread word-of-mouth promotion using immersive viral methods inspired by the found footage style of the monster movie.
The New Ads: Content Marketing and Earned Media
How can you adapt to get brand recognition? The future of marketing lies in content marketing that elicits fan responses- earned media.
Film marketing
The document discusses several methods used to promote and market films, including viral distribution of trailers online and through emails; promotional tours and paid advertisements featuring actors and directors; interviews of actors and directors across media like TV, radio and the internet; creating trailers as a major promotional tool; and merchandise like action figures, lunchboxes, pens and bedspreads featuring film characters to generate additional interest in the movie. Posters are also highlighted as an effective way to promote films by attracting different audiences.
Evaluation
The document summarizes the key components and considerations that went into creating a magazine for a coursework project. It discusses including conventions on all pages to keep the reader interested. It aimed to attract its target younger audience of 14-25 year olds through bold designs, modern text styles, and interesting images. Research was done through a questionnaire to understand what audiences want from a music magazine. Distribution partners were considered who have experience with successful music magazines. Software like Microsoft Publisher was used to construct the magazine, and photography skills were developed. The student felt they progressed in their design and magazine creation skills but could have benefited more from sticking closer to their original plan.
MidNight Storyboard
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Viral Marketing
Viral marketing uses techniques that encourage users to share content through social networks and word of mouth promotion. Examples include alternate reality games and scavenger hunts used to market The Dark Knight, as well as fake newspaper articles and computer games used to generate early buzz for The Blair Witch Project. For a new product targeting 15-year-olds, viral marketing through social media sites like Facebook could help generate awareness and feedback.
Viral marketing good bad and ugly
This document discusses the effective and ineffective use of viral marketing for films. It provides examples of films like Cloverfield that saw success through cryptic viral marketing campaigns, while films like Wanted saw failure by not clearly communicating what they were advertising. The document also discusses how Fight Club's early viral marketing attempts online were not very effective at generating interest at the time. It concludes by stating the upcoming film Midnight will aim to use similar teaser trailers and viral campaigns as Cloverfield to attract audiences.
Media campaigns
The document discusses the marketing campaign for the 2008 film The Dark Knight. It summarizes that the campaign was highly effective in promoting the film through various methods, including viral marketing techniques that engaged with fans. Some key elements of the campaign included a fake newspaper called "The Gotham Times", a website called "I Believe in Harvey Dent", and the release of the first trailer in December 2007 which helped generate buzz. The viral campaign was very successful in raising awareness and anticipation for the film leading up to its July 2008 release.
Viral Advertising
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
Viral ads
Viral advertising involves using online marketing techniques through social media sites like Facebook, YouTube, and Twitter to increase brand awareness and online presence. Common techniques include sharing video clips, images, text messages, eBooks, branded software, and online games. Films frequently employ viral marketing campaigns to generate buzz around new releases through low-budget, attention-grabbing promotions spread online.
The Dark Knight Marketing And Distribution2 Feb 09
The document discusses the viral marketing campaign used to promote the 2008 film The Dark Knight. It describes how the campaign combined online and real-world elements to resemble an alternate reality game (ARG). Techniques included scavenger hunts, websites letting fans participate in the fictional world, and "astroturfing" to make the campaign appear grassroots-driven. The viral campaign was a key factor in the film's box office success.
Research Into Viral Adverts
This document discusses viral advertising and how it was used to promote the film "The Dark Knight". Viral advertising refers to when a product or brand is publicized through social networks, allowing awareness to grow exponentially as people share it. It is beneficial as it allows brands to reach a mass audience in an efficient and cost-effective manner. The viral marketing campaign for "The Dark Knight" involved creating an interactive fake newspaper website and sending fans on scavenger hunts to unlock clues and media about the film online and in various cities. This generated significant online buzz and interest in the film.
Marketing campaign
The Blair Witch Project had a highly successful viral marketing campaign that began 6 months before the film's release. The campaign made people believe the fictional story was real by creating a website with fake documents and posing as investigators to add realism. Word of mouth spread the legend widely without conventional advertising. Brief trailers focused on generating intrigue rather than revealing the film, driving people to the website to learn more. This unconventional approach led to over $248 million in worldwide box office on a $60,000 budget.
Research into viral marketing
Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
Med122 viral media long
This document discusses viral media and how certain organizations and content go viral. It covers:
1) The concept of "viral loops" where each user brings in another user. Am I Hot or Not is used as an example of a site that benefited from this.
2) While social strategies can help spread brands, they also carry risks as seen with issues faced by Kryptonite, Nestle, and Chatroulette.
3) Key factors that help content go viral include having influencers share it, participation through things like parodies, and content that spreads in a way people want to share with others.
The Dark Knight Marketing
The Dark Knight was produced by Warner Brothers and Legendary Pictures with a budget of $185 million. Christopher Nolan returned as director, working with writers Jonathan and Christopher Nolan. Filming took place in several locations from March to July 2007. Warner Brothers implemented an elaborate viral marketing campaign utilizing websites and real-world activities to generate hype and interest among fans leading up to the film's release.
Viral marketing
Viral marketing uses social media to spread awareness of a product organically. It works by creating buzz around a trend or hashtag that people want to share widely. Examples that achieved virality include the Old Spice commercial from 2010 that addressed viewers directly and gained over 55 million YouTube views, the Dark Knight Rises campaign that had people unlock trailer frames by sharing photos of spray painted bats, and Air New Zealand's "Epic Safety Video" based on The Lord of the Rings that entertained viewers and gained over 18 million YouTube views.
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
This document discusses viral marketing techniques. It defines viral marketing as using existing social networks and technologies to increase brand awareness and achieve other marketing objectives. It provides examples of successful viral marketing campaigns like the Old Spice "Man Your Man Could Smell Like" campaign and the ALS Ice Bucket Challenge. It also discusses methods of viral marketing like social media optimization and television/radio. The document outlines the advantages and disadvantages of viral marketing and provides examples of campaigns that went viral both positively and negatively.
Gwen Goh - Final Year Project
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case shows how unconventional marketing that taps emotion and social influence can be effective for a low-involvement product like a movie.
Gwen Goh - Final Year Project
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case suggests hype is important for movie marketing, especially through unconventional interactive tactics that leverage social influence and emotional fan engagement.
Site Traffic
This document provides information on how to generate viral traffic through free internet tools. It discusses the concept of viral marketing, using examples like Barack Obama's 2008 presidential campaign and Burger King's "Subservient Chicken" video. Viral marketing refers to using social networks and web tools to spread brand awareness exponentially as people share content. The goal is to create engaging content that will be widely spread organically. Specific viral marketing strategies on platforms like Facebook, Twitter, YouTube and more are covered throughout the document.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Film Marketing
The document discusses different types of film marketing, including word of mouth, posters, trailers, online/mobile, media advertising, publicity, promotional partnerships, merchandising, premieres, previews/screenings, festivals, and viral marketing. It instructs the reader to watch videos about film marketing and viral marketing, taking notes on the different types mentioned and how viral marketing works. Finally, it notes that a successful viral marketing campaign for The Dark Knight (2008) will be discussed in another video.
JPF.pfd
Brad Hibbs Wyman has extensive experience in film/television production and online finance, having produced over 40 motion pictures. He transitioned his talents online by creating one of the first livestream TV stations and leveraging crowdfunding to finance entertainment projects. As Vertical Lead at IndieGoGo, he tripled contributions for film/TV/video projects. Later, as Chief Crowdfunding Officer, he oversaw two $1 million+ crowdfunding campaigns. With roles in media production and finance, he has skills applicable to social networking, e-commerce, and other areas.
Convergence
Convergence refers to different technologies and media platforms combining to communicate an idea. The Amazing Spiderman movie used both traditional and new media for marketing. It had posters, trailers, and promotion from the cast, but also partnered with various brands across many industries and audiences. Viral marketing through online trailers on YouTube and social media helped generate millions of views and shares. The film launched participatory real-life scavenger hunts where fans could find locations from the film and unlock preview scenes. Other viral methods included fake websites and character interviews to engage fans online.
Luke smith
1) The document discusses a music magazine created by Luke Smith for an assignment.
2) The magazine utilizes common conventions of real music magazines, such as positioning the masthead and featuring the main article on the contents page.
3) One way the magazine develops conventions is by using three medium-sized images per page rather than one large image.
4) The magazine represents indie music fans aged 16-20 by featuring solo artists playing acoustic guitars, shown casually dressed.
Daniel jay
This magazine aims to represent young people positively by portraying its subject as a role model. It uses conventions from real magazines like Kerrang and Q, such as consistent colors and fonts. One challenge is placing the barcode at the top right instead of bottom right for better visibility. The intended audience is late teens to young adults. Images are used to attract readers, like a large front cover photo. Feedback was positive about the color scheme and many said they would buy it, but more contents page images were needed. The creator learned about editing photos and magazine design software to make a professional product.
More Related Content
Similar to Viral marketing
Viral Marketing
Viral marketing uses techniques that encourage users to share content through social networks and word of mouth promotion. Examples include alternate reality games and scavenger hunts used to market The Dark Knight, as well as fake newspaper articles and computer games used to generate early buzz for The Blair Witch Project. For a new product targeting 15-year-olds, viral marketing through social media sites like Facebook could help generate awareness and feedback.
Viral marketing good bad and ugly
This document discusses the effective and ineffective use of viral marketing for films. It provides examples of films like Cloverfield that saw success through cryptic viral marketing campaigns, while films like Wanted saw failure by not clearly communicating what they were advertising. The document also discusses how Fight Club's early viral marketing attempts online were not very effective at generating interest at the time. It concludes by stating the upcoming film Midnight will aim to use similar teaser trailers and viral campaigns as Cloverfield to attract audiences.
Media campaigns
The document discusses the marketing campaign for the 2008 film The Dark Knight. It summarizes that the campaign was highly effective in promoting the film through various methods, including viral marketing techniques that engaged with fans. Some key elements of the campaign included a fake newspaper called "The Gotham Times", a website called "I Believe in Harvey Dent", and the release of the first trailer in December 2007 which helped generate buzz. The viral campaign was very successful in raising awareness and anticipation for the film leading up to its July 2008 release.
Viral Advertising
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
Viral ads
Viral advertising involves using online marketing techniques through social media sites like Facebook, YouTube, and Twitter to increase brand awareness and online presence. Common techniques include sharing video clips, images, text messages, eBooks, branded software, and online games. Films frequently employ viral marketing campaigns to generate buzz around new releases through low-budget, attention-grabbing promotions spread online.
The Dark Knight Marketing And Distribution2 Feb 09
The document discusses the viral marketing campaign used to promote the 2008 film The Dark Knight. It describes how the campaign combined online and real-world elements to resemble an alternate reality game (ARG). Techniques included scavenger hunts, websites letting fans participate in the fictional world, and "astroturfing" to make the campaign appear grassroots-driven. The viral campaign was a key factor in the film's box office success.
Research Into Viral Adverts
This document discusses viral advertising and how it was used to promote the film "The Dark Knight". Viral advertising refers to when a product or brand is publicized through social networks, allowing awareness to grow exponentially as people share it. It is beneficial as it allows brands to reach a mass audience in an efficient and cost-effective manner. The viral marketing campaign for "The Dark Knight" involved creating an interactive fake newspaper website and sending fans on scavenger hunts to unlock clues and media about the film online and in various cities. This generated significant online buzz and interest in the film.
Marketing campaign
The Blair Witch Project had a highly successful viral marketing campaign that began 6 months before the film's release. The campaign made people believe the fictional story was real by creating a website with fake documents and posing as investigators to add realism. Word of mouth spread the legend widely without conventional advertising. Brief trailers focused on generating intrigue rather than revealing the film, driving people to the website to learn more. This unconventional approach led to over $248 million in worldwide box office on a $60,000 budget.
Research into viral marketing
Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
Med122 viral media long
This document discusses viral media and how certain organizations and content go viral. It covers:
1) The concept of "viral loops" where each user brings in another user. Am I Hot or Not is used as an example of a site that benefited from this.
2) While social strategies can help spread brands, they also carry risks as seen with issues faced by Kryptonite, Nestle, and Chatroulette.
3) Key factors that help content go viral include having influencers share it, participation through things like parodies, and content that spreads in a way people want to share with others.
The Dark Knight Marketing
The Dark Knight was produced by Warner Brothers and Legendary Pictures with a budget of $185 million. Christopher Nolan returned as director, working with writers Jonathan and Christopher Nolan. Filming took place in several locations from March to July 2007. Warner Brothers implemented an elaborate viral marketing campaign utilizing websites and real-world activities to generate hype and interest among fans leading up to the film's release.
Viral marketing
Viral marketing uses social media to spread awareness of a product organically. It works by creating buzz around a trend or hashtag that people want to share widely. Examples that achieved virality include the Old Spice commercial from 2010 that addressed viewers directly and gained over 55 million YouTube views, the Dark Knight Rises campaign that had people unlock trailer frames by sharing photos of spray painted bats, and Air New Zealand's "Epic Safety Video" based on The Lord of the Rings that entertained viewers and gained over 18 million YouTube views.
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
This document discusses viral marketing techniques. It defines viral marketing as using existing social networks and technologies to increase brand awareness and achieve other marketing objectives. It provides examples of successful viral marketing campaigns like the Old Spice "Man Your Man Could Smell Like" campaign and the ALS Ice Bucket Challenge. It also discusses methods of viral marketing like social media optimization and television/radio. The document outlines the advantages and disadvantages of viral marketing and provides examples of campaigns that went viral both positively and negatively.
Gwen Goh - Final Year Project
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case shows how unconventional marketing that taps emotion and social influence can be effective for a low-involvement product like a movie.
Gwen Goh - Final Year Project
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case suggests hype is important for movie marketing, especially through unconventional interactive tactics that leverage social influence and emotional fan engagement.
Site Traffic
This document provides information on how to generate viral traffic through free internet tools. It discusses the concept of viral marketing, using examples like Barack Obama's 2008 presidential campaign and Burger King's "Subservient Chicken" video. Viral marketing refers to using social networks and web tools to spread brand awareness exponentially as people share content. The goal is to create engaging content that will be widely spread organically. Specific viral marketing strategies on platforms like Facebook, Twitter, YouTube and more are covered throughout the document.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Film Marketing
The document discusses different types of film marketing, including word of mouth, posters, trailers, online/mobile, media advertising, publicity, promotional partnerships, merchandising, premieres, previews/screenings, festivals, and viral marketing. It instructs the reader to watch videos about film marketing and viral marketing, taking notes on the different types mentioned and how viral marketing works. Finally, it notes that a successful viral marketing campaign for The Dark Knight (2008) will be discussed in another video.
JPF.pfd
Brad Hibbs Wyman has extensive experience in film/television production and online finance, having produced over 40 motion pictures. He transitioned his talents online by creating one of the first livestream TV stations and leveraging crowdfunding to finance entertainment projects. As Vertical Lead at IndieGoGo, he tripled contributions for film/TV/video projects. Later, as Chief Crowdfunding Officer, he oversaw two $1 million+ crowdfunding campaigns. With roles in media production and finance, he has skills applicable to social networking, e-commerce, and other areas.
Convergence
Convergence refers to different technologies and media platforms combining to communicate an idea. The Amazing Spiderman movie used both traditional and new media for marketing. It had posters, trailers, and promotion from the cast, but also partnered with various brands across many industries and audiences. Viral marketing through online trailers on YouTube and social media helped generate millions of views and shares. The film launched participatory real-life scavenger hunts where fans could find locations from the film and unlock preview scenes. Other viral methods included fake websites and character interviews to engage fans online.
Similar to Viral marketing (20)
The Dark Knight Marketing And Distribution2 Feb 09
The Dark Knight Marketing And Distribution2 Feb 09
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
More from afrench14
Luke smith
1) The document discusses a music magazine created by Luke Smith for an assignment.
2) The magazine utilizes common conventions of real music magazines, such as positioning the masthead and featuring the main article on the contents page.
3) One way the magazine develops conventions is by using three medium-sized images per page rather than one large image.
4) The magazine represents indie music fans aged 16-20 by featuring solo artists playing acoustic guitars, shown casually dressed.
Daniel jay
This magazine aims to represent young people positively by portraying its subject as a role model. It uses conventions from real magazines like Kerrang and Q, such as consistent colors and fonts. One challenge is placing the barcode at the top right instead of bottom right for better visibility. The intended audience is late teens to young adults. Images are used to attract readers, like a large front cover photo. Feedback was positive about the color scheme and many said they would buy it, but more contents page images were needed. The creator learned about editing photos and magazine design software to make a professional product.
Evaluation
The media product is a magazine that uses conventions from existing music magazines like NME and Kerrang in its layout and design to appear professional. The magazine represents teenagers aged 17-22 and features an interview with the main character portraying teenagers as calm and well-behaved rather than rebellious, while also promoting good values like self-confidence and following one's dreams.
Evaluation of music magazine
The student created a music magazine and evaluated how it uses conventions of real music magazines. On the front cover, they used a single large image like other magazines to showcase the main story. Internally, they used a double page spread with a full page picture to highlight the article subject. Larger font on the front cover showed more important stories. The target audience is teenagers and young adults interested in music. Pictures and titles use large, attention-grabbing designs. Learning Fireworks allowed removing backgrounds to maintain the black and pink color scheme.
Wham!
- The document evaluates the author's magazine project and how it represents and is targeted towards young females aged 15-21.
- The magazine uses conventions from existing music magazines in its layout, fonts, and images but also challenges conventions in some ways.
- It represents its target audience, young females, through featuring a young female artist who has overcome drug and alcohol addiction, and uses bright, female-oriented colors in its design.
- A company like Conde Nast that publishes magazines for young women, such as Teen Vogue, might distribute the magazine online and in print to reach its target audience.
Sam titmarsh
- The magazine aims to be authentic by using similar features and conventions as real music magazines, such as clear images, fonts similar to those found in music magazines, and a black and white color scheme.
- The target audience is people aged 16 and older interested in rock music.
- Feedback from 20 people was positive, praising the memorable masthead, appropriate use of color, sufficient content for the genre, and overall success.
Sam titmarsh
1) The document evaluates the author's music magazine and how it uses conventions of real music magazines. It aims to have similar features like images, fonts, and color schemes to look authentic.
2) The magazine represents a particular social group - people interested in rock music between ages 16+.
3) The magazine would be best distributed by IPC Media, the publisher of magazines like NME, as they have a similar style, genre focus, and professional look.
Ryan lock
The document describes the process of constructing a music magazine media product. It discusses using conventions from real magazines, such as a masthead, cover image, and contents listing. Color scheme and layout are also addressed. Feedback was gathered from reviews by intended audiences aged 13 to 26. The creator learned about using software like Fireworks for image editing and sourcing appropriate pictures and fonts. Reflecting on preliminary work showed a need for fuller pages, higher quality images, and better planning of design elements.
Ryan lock
The document describes the process of constructing a music magazine media product. It discusses using conventions from real magazines, such as a masthead, cover image, and contents listing. Color scheme and layout are also addressed. Feedback was gathered from reviews by intended audiences aged 13 to 26. The creator learned about using software like Fireworks for image editing and sourcing appropriate pictures and fonts. Reflecting on preliminary work showed a need for fuller pages, higher quality images, and better planning of design elements.
Stephen woodley
The document summarizes a student's magazine project evaluation. The student used conventions of real magazines in their mock-up, such as a cover image covering the masthead. They represented their target audience of 15-21 year olds positively. The ideal audience and distributors would be those interested in electronic music. Through the project, the student learned photo editing skills and how to better utilize layout and design. Peer feedback was positive, praising the tagline, professional photos, and representation of the target demographic. Comparing early and later drafts, the student improved the design and streamlining based on what they learned.
Hannah matthews
The document summarizes Hannah Matthews' evaluation of a magazine she created. It discusses how her magazine follows conventions of real magazines in its masthead, cover image, and contents page layout. One key feature is a double-page spread interviewing a new band to grab readers' attention. Feedback from potential audiences was positive about the masthead and cover featuring teenagers, though some felt the cover colors could be improved for clarity.
Keiron bradbury
The document summarizes an evaluation of a student's media magazine project. The student learned about magazine conventions like featuring the main story's subject on the cover. Audience testing found the magazine appealed to its target of teens and young adults. The student gained skills using image editing software and incorporating more design elements like varied fonts and colors. Comparing the preliminary and final magazines showed improvements in making images more engaging and following typical magazine formats.
Jamie cranwell
The document provides feedback from an audience evaluation of the student's music magazine. 10 people from the target age group (15-20) were asked for their opinions. Most said they liked the bold color scheme and could relate to the images of artists around their own age. However, some felt there could be more variety in the artists featured rather than a single focus. Overall, the target audience found the magazine design and content appropriate and said they would consider buying it.
Harry seager
The document provides details about the design and content of a magazine coursework project. It describes how the student used conventions from real magazines for the front cover, contents page, and double page spread layout. This included using large cover images, section headings on the contents page, and columns of text and images on the double page spread. The intended audience is described as teenagers and young adults, and the color scheme and article topics were chosen to attract this demographic. Feedback from peers praised the color scheme and engaging article topics. The student also reflects on using software like Word, Publisher, Paint, and Fireworks to design the magazine pages.
Emma whitehand 2
- The document summarizes a student's evaluation of their music magazine coursework project.
- They discuss how they used conventions from real music magazines and attracted their target teenage audience.
- Feedback was mostly positive, with some suggestions to make the masthead font choice clearer and pull quotes bigger. The student learned photo editing and layout skills from creating the magazine.
Hannah Matthews
The document summarizes Hannah Matthew's evaluation of a magazine she created. It discusses the conventions used in the magazine's design, such as masthead positioning and front cover layout. It represents specific social groups through images focused on indie and old style rock music appealing to teenagers. The ideal audience is described as people ages 15 to adult since the content and informal language is geared towards teenagers. Feedback found the masthead and front cover images of teenagers made it appealing, while the double page spread interview of a new band was interesting. Areas for improvement commented on changing the front cover color scheme for clearer understanding.
Gareth tomlins 2
1. The document provides an evaluation of a music magazine created by Gareth Tomlins. It discusses how the magazine uses and develops conventions of real magazines through its layout, style, and use of images.
2. The magazine represents its target audience of teenagers and young adults through the choice of rock genre, use of a young male artist as the main image, and bold fonts and colors associated with rock music.
3. A media company like Bauer Media Group would be suited to distribute the magazine since they already produce magazines in the same music genre.
4. The intended audience is teenagers and young adults interested in rock music, as evidenced by the choice of a young rock artist for the cover image and inclusion of competitions
Evaluation
The document discusses an evaluation of a student's media magazine project. It provides details about how the magazine uses conventions from real magazines such as including a masthead, logo, contents page, and consistent house style. It discusses the target audience as people aged 14-20 and how the magazine represents them as independent and well-behaved. Suggestions are provided for publishers and online distributors. Feedback from the target audience is also presented. The student learned new skills including using publishing and photo editing software as well as receiving audience feedback.
Beth presentation
Bethany Fox created a magazine called "Listen" for her media studies coursework. She followed conventions of real magazines such as layout, house style, and targeting her audience of 16-24 year olds of both genders. She would want Bauer Media Group to distribute her magazine as they publish similar successful music magazines. Feedback from her target audience said her color scheme and content were good but her double page spread could be more professional and interesting through additional colors. The preliminary magazine she created helped her learn about magazine layout and design.
Music magazine evaluation
The student created a music magazine aimed at teenagers aged 15-18 who are interested in indie music. To attract their target audience, the student used a bold masthead in red, catchy strapline, large cover photo, and pull quotes. The main article profiled an indie band as role models who achieved their dreams. Feedback praised the magazine's professional layout, images, and font choices. In creating the magazine, the student learned how to make the design attractive and readable for the audience through techniques like large photos and pull quotes in key locations.
More from afrench14 (20)
Recently uploaded
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdThe History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Recently uploaded (20)
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Viral marketing
- 3. Primary examples of Viral Marketing Campaigns