Viral marketing
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The marketing team for Avengers: Age of Ultron began creating hype for the sequel as soon as the first film was released, 3 years before the sequel hit cinemas. They released pieces of information like a Q&A with cast and a Twitter competition previewing the teaser trailer. When the teaser was officially released, it introduced the antagonist Ultron and included cameo appearances of new characters. Finally, the official poster and full trailer were released, showing the cast and exact release date, generating widespread anticipation from fans of the first film. This extensive marketing strategy was successful in making Age of Ultron one of the biggest films of 2015.
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Game of Thrones Live Stream Marketing Case Study
HBO's Game of Thrones conducted their first major live stream marketing campaign by using Facebook Live to announce their Season 7 premiere. During the event, viewers were encouraged to comment with "FIRE" or "DRACARYS" to help burn a block of ice to reveal the premiere date. Cast members, including Lena Headey (Cersei Lannister), Nikolaj-Coster Waldau (Jaime Lannister) and Gwendoline Christie (Brienne of Tarth) showed up on the live stream to encourage comments and increase excitement. The live stream did not go as smoothly as planned, but had a certain amount of key takeaways for marketers.
As media script draft 2
1. The document outlines scenes from a film script called "Full House" that involve characters smoking cigars, drinking whiskey, and playing poker in a bar.
2. Flashback scenes show a body falling and a gunshot, a car pulling into a driveway at night, hinting at a history between the main characters.
3. During the poker game, the characters argue and reveal they are playing for an emotionally charged reason, building tension around what stakes they have in the game.
4. The script ends ambiguously with the poker hands being revealed but then cutting to black, making the audience want to see more about the story between the characters three years prior.
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This document discusses several influential films from 1940-present and the techniques they employed. It covers Citizen Kane (1941), which used deep focus and low-angled shots. The Good, the Bad and the Ugly (1966) developed techniques to surprise audiences. Star Wars (1977) incorporated motion control photography. The Terminator (1984) used force perspective shots. Pulp Fiction (1994) had a nonlinear storyline. The Matrix (1999) introduced virtual camera technology.
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Here are some key points about Hollywood blockbusters from the 1950s-60s and more recently:
- Epic historical dramas and biblical stories were very popular in the 1950s-60s blockbusters, appealing to a wide audience. Films like Ben-Hur and The Ten Commandments told grand stories on a massive scale.
- Spectacle and visual effects were highly emphasized, from large sets and battle scenes to VistaVision and Cinerama. This gave audiences an experience that couldn't be found on television.
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1. The document outlines scenes from a film script called "Full House" that involve characters smoking cigars, drinking whiskey, and playing poker in a bar.
2. Flashback scenes show a body falling and a gunshot, a car pulling into a driveway at night, hinting at a history between the main characters.
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This document discusses several influential films from 1940-present and the techniques they employed. It covers Citizen Kane (1941), which used deep focus and low-angled shots. The Good, the Bad and the Ugly (1966) developed techniques to surprise audiences. Star Wars (1977) incorporated motion control photography. The Terminator (1984) used force perspective shots. Pulp Fiction (1994) had a nonlinear storyline. The Matrix (1999) introduced virtual camera technology.
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Here are some key points about Hollywood blockbusters from the 1950s-60s and more recently:
- Epic historical dramas and biblical stories were very popular in the 1950s-60s blockbusters, appealing to a wide audience. Films like Ben-Hur and The Ten Commandments told grand stories on a massive scale.
- Spectacle and visual effects were highly emphasized, from large sets and battle scenes to VistaVision and Cinerama. This gave audiences an experience that couldn't be found on television.
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This document discusses the history and purpose of movie trailers. Movie trailers are designed to preview upcoming films and generate interest. They typically follow a three-act structure similar to films and aim to attract viewers through exciting footage and signature music. Modern trailers leverage social media and visual effects to engage audiences, while early trailers used more practical techniques within the limitations of available technology. Trailers have evolved significantly from their origins over a century ago.
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This document discusses several influential films from 1940 to the present and the cinematic techniques they introduced. It provides background on films like Citizen Kane, The Good, the Bad and the Ugly, Star Wars, The Terminator, Pulp Fiction, and The Matrix. These films influenced modern cinema through innovations like deep focus shots, limiting the viewer's vision, motion control photography, virtual cameras, and non-linear storytelling. The document also includes quizzes about the details and impacts of these landmark movies.
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This document discusses several influential films from 1940-present and the cinematic techniques they introduced. It provides background on films like Citizen Kane, The Good, the Bad and the Ugly, Star Wars, The Terminator, Pulp Fiction, and The Matrix. These films influenced modern cinema through innovations like deep focus shots, limiting the viewer's vision, motion control photography, virtual cameras, and nonlinear storytelling. The document also includes quizzes about the films and their technical achievements.
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Attack the Block was distributed in the UK by StudioCanal and in the US by Sony Pictures, though some US screenings included subtitles due to concerns over thick accents. It was released on DVD, Blu-Ray, and digitally. Transformers 3 was distributed worldwide by Paramount Pictures and released on DVD, Blu-Ray, digitally, and through video game platforms. While Attack the Block only screened in UK and US cinemas, Transformers 3 had a worldwide cinematic release and gross over $1 billion at the global box office.
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The film Star Wars: The Phantom Menace had an immense marketing campaign to build hype leading up to its release in 1999. Lucasfilms partnered with major companies like Lego, Hasbro, Burger King and Pepsi to advertise through toys, food, and other products. Teasers, trailers, and posters were also released to generate buzz online and in theaters. While the marketing was very successful in driving ticket and merchandise sales, the film ultimately disappointed many longtime Star Wars fans with its poor writing and acting.
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The Dark Knight Rises was the third film in Christopher Nolan's Batman trilogy. It had an all-star cast including Christian Bale, Tom Hardy, Gary Oldman, and Anne Hathaway. With a $250 million budget, the film was shot on location in India, Pittsburgh, New York, and other locations. It was distributed by Warner Bros and had a massive marketing campaign. The Dark Knight Rises grossed over $1 billion worldwide, making it a major box office success.
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The blockbuster film genre had become formulaic by the early 2000s, with audiences growing tired of repetitive conventions. However, The Dark Knight (2008) revitalized the genre with a unique viral marketing campaign and dark, gritty style that drew large audiences. It became the second highest-grossing film ever. While Heath Ledger's tragic death contributed to its success, the film's realistic stunts and cinematography that gave it an authentic feel, along with an innovative marketing strategy, reestablished the blockbuster as an important genre for American moviegoers.
Attack the block vs Transformers 3
Attack the Block was distributed in the UK by Optimum Releasing in theaters in May 2011 and in the US by a limited theatrical release through Sony Pictures with subtitles added due to concerns over strong South London accents. It was released on DVD, Blu-Ray, and streaming platforms. Transformers 3 was distributed worldwide by Paramount Pictures in theaters in summer 2011 and released on DVD, Blu-Ray, streaming, and gaming platforms in late 2011, earning over $1 billion at the global box office. Both films received television premieres and could be viewed at home or in theaters on physical and digital formats.
Attack the block vs Transformers 3
Attack the Block was distributed in the UK by StudioCanal and in the US by Sony Pictures, though some US screenings included subtitles due to concerns over thick accents. It was released on DVD, Blu-Ray, and digitally. Transformers 3 was distributed worldwide by Paramount Pictures and released on DVD, Blu-Ray, digitally, and through video game platforms. While Attack the Block only screened in UK and US cinemas, Transformers 3 had a worldwide cinematic release and gross over $1 billion at the global box office.
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Phantom menace media campaign
The film Star Wars: The Phantom Menace had an immense marketing campaign to build hype leading up to its release in 1999. Lucasfilms partnered with major companies like Lego, Hasbro, Burger King and Pepsi to advertise through toys, food, and other products. Teasers, trailers, and posters were also released to generate buzz online and in theaters. While the marketing was very successful in driving ticket and merchandise sales, the film ultimately disappointed many longtime Star Wars fans with its poor writing and acting.
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The film Star Wars: The Phantom Menace had an immense marketing campaign to build hype leading up to its release in 1999. Lucasfilms partnered with major companies like Lego, Hasbro, Burger King and Pepsi to advertise through toys, food, and other products. Teasers, trailers, and posters were also released to generate buzz online and in theaters. While the marketing was very successful in driving ticket and merchandise sales, the film ultimately disappointed many longtime Star Wars fans with its poor writing and acting.
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Film and cinema have developed significantly since the late 19th century. The kinetoscope, invented in 1891, was the first device to display moving images but could only be viewed by one person at a time. In 1894, the phantoscope was invented, allowing for the first public projections of films. The Lumiere brothers' 1895 cinématographe was a more portable projector that helped popularize moving pictures. By the early 1900s, narrative films like The Great Train Robbery emerged, and sound was introduced to films with The Jazz Singer in 1927. Major developments in the 1970s included the rise of the blockbuster film and higher budgets, exemplified by the highest-grossing film of all time, Avatar
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This document provides a timeline and overview of the history of horror films and their development from the late 1800s to 2000. It discusses several key eras in this development, including the beginnings of film in the late 1800s, the introduction of editing and techniques like zooming in the 1900s-1920s, the rise of Hollywood studios and addition of sound in the 1920s-1940s, and the increasing use of technology, special effects, and genres throughout the 20th century. Across each era, it highlights important films, filmmakers, and technological advances that helped establish and evolve the horror genre over time.
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The document provides details about the production, marketing, and distribution of the 2013 film "The Hobbit: The Desolation of Smaug". It discusses that Peter Jackson directed the film with a $250 million budget. Extensive marketing included trailers, viral videos, toys, and a press tour. The film was distributed widely in theaters and made $833 million worldwide, aided by its connection to the popular Lord of the Rings franchise and star-studded cast.
Back to the future
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The document summarizes the history of cinema technology from 1895 to the 2000s. Key developments include the creation of the first portable camera in the late 19th century, motorized cameras in 1912, larger movie palaces in 1913, color film in 1929, the introduction of television in the 1950s, and digital 3D projection replacing earlier 3D film systems in the late 2000s. Smell-O-Vision, an unsuccessful 1960 system to project smells related to on-screen action, is also mentioned.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Viral marketing
- 3. • • •
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- 7. THE FIRST AVENGERS FILM DID EXTREMELY WELL IN THE BOX OFFICE, THIS WAS BECAUSE OF MANY REASONS. HOWEVER, THE MARKETING TEAM DECIDED TO CREATE HYPE FOR THE SEQUEL AS SOON AS THE FIRST FILM WAS RELEASED. CREATING EXCITEMENT A WHOLE 3 YEARS BEFORE THE FILM HIT CINEMAS.
- 12. FINALLY AFTER MORE PIECES OF INFORMATION HAD BEEN RELEASED SUCH AS HAVING A Q&A WITH SOME OF THE CAST, AND A TWITTER COMPETITION IN WHICH THE WINNERS GOT AN EXCLUSIVE PREVIEW OF THE 30 SECOND TEASER TRAILER SENT TO THEM. THIS CIRCULATED TWITTER AND MADE THE FILM TRENDING - REACHING AUDIENCES ALL AROUND THE WORLD. THE TEASER TRAILER WAS FINALLY RELEASED TO THE PUBLIC AND THIS 30 SECOND CLIP INTRODUCED THE AUDIENCE TO THE ANTAGONIST - ULTRON. IT ALSO FEATURED CAMEO APPEARANCES OF NEW CHARACTERS BUT PLACE IN CROWDS TO STILL NOT GIVE ANYTHING HUGE AWAY.
- 13. THE OFFICIAL POSTER AND TRAILER WERE FINALLY RELEASED. SHOWING THE EXACT RELEASE DATE AND ALL THE CAST. THIS POSTER BECAME FAMOUS AND FANS ALL AROUND THE WORLD RACED TO SEE IT AS THEY HAD ANTICIPATED IT LONG ENOUGH. This marketing strategy worked extremely well and was one of the factors which made it one of the biggest films of 2015.
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