The document provides viewership data for Pakistani TV channels for April 2012. It summarizes that: 1) There was an 8% drop in daily average viewing time for C&S audience and an 11% drop for non-C&S audience compared to the previous month. 2) For entertainment channels, Ary Digital and TV One saw viewership increases while Hum, Geo Ent, and Express Ent saw decreases. For news channels, Ary News saw the largest increase while Aaj TV saw the largest decrease. 3) For music channels, 8XM remained the leader but saw an 11% drop in viewership share while for regional channels, Apna Channel saw a 14% drop in share

1. I'm a TV junkie. I'm always flipping through
channels. Sebastian Bach

2. Viewership Report- April 2012

3. Usage In Minutes
197
192
200 183
182 186 181
178
169 169 173
180 165 163 162 162
157 160 154 159
160 148 145 144 147 144
141 139 141
140
120
100
80
60
40
20
0
Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12
Non C&S C&S
As compared to the last month, in April 2012, there is a dip in daily
average viewing time of C&S audience by 8% and Non C&S audience by
11%.

4. Intra Channel Share
Entertainment News
ARY DIGITAL AAJ
ARY NEWS
7% ATV 5% 10%
23% 13% DAWN
9%
EXPRESS ENT
24% DUNYA
GEO 9%
10% EXPRESS NEWS
HUM 28%
4% 15% GEO NEWS
14% PTV HOME
11% SAMAA
18%
TV ONE NEWS 1
Entertainment:
As comapared to the last month, there is a gain in Ary Digital (4%) & Tv One (20%) whereas
there is a dip in the viewership of Hum , Geo Ent and Express News by 10%, 8% and 7%
respectively.
News:
Ary News got highest viewership increase (54%). Its intresting to note here that News 1
attained 32% increase in its share. Aaj TV lost its share by 21% whereas there is a dip in the
viewership of Geo News (1%). All other channels got above 10% increase in its share.
TG: MF, SEC ABC, 15-50

5. Intra Channel Share
Music Regional
APNA
AAG
APNA NEWS
14%
5% 7% ARY MUSIK
3% KASHISH
4% 2%
3%
7% GKA BOOM 45% KOOK
50% 19%
KTN
OXYGENE
PUNJAB
27% PLAY 14%
WASEB
8XM
Food Music: 8XM is at leading position but the
said channel got dip in its share by 11%.
ARY ZAUQ
7% Food: Ary Zauq attained highest
viewership in the month of March’12 but
45% MASALA in this month Masala once again got
48%
highest numbers.
Regional: Apna Channel’s share decreased
ZAIQA by 14% whereas Apna news got 23%
higher result as compared with previous
month.
TG: MF, SEC ABC, 15-50

6. Top 15 Channels’ Net Reach
Percentage Change Note:
Sensitivity: 15 minutes
Only three Indian channels have been considered
for this analysis.
-3% -6% -3% -3% -3% 10%
49
50 45 45 ARY D
41 STAR PLUS
40 36 35 GEO NEWS
30 29 29 27 SONY
30 26
22 GEO ENT
19 18 18
20 SAMAA
CN
10
DUNYA
- GEO S
ARY D STAR GEO SONY GEO ENT SAMAA CN DUNYA GEO S Hum EXPRESS ARY DAWN TEN SP COLORS Hum
PLUS NEWS NEWS
Ary Digital got highest net reach followed by Star Plus. Number suggests that amongst
Pakistani channels after ARY D, audience reached Geo News followed by Geo Ent. Its very
intresting to note here that Dunya got higher share against Express News but audience
reached Samaa the most as compared with Express (that’s why its important to rely on Reach
as well b/c its Un- Duplicated).
TG: MF, SEC ABC, 15-50

7. Thank You!