Vienna παρουσίαση (1)
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Vienna is the capital of Austria with a population of 2.3 million. It is a cultural, economic, and political center known for its imperial palaces, opera, music composers like Mozart and Beethoven, and high quality of living. The city promotes tourism through its "Vienna: Now or Never" campaign using media, advertising, marketing materials and the Vienna Card, with goals of improving attractions, accessibility, customer satisfaction, safety, and its vision of Vienna in 2020.
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Vienna παρουσίαση (1)
- 1. Novitas Coetus Vienna “The city of dreams”
- 2. General information Capital of Austria Population of 2.3 million Surface of 414.65 km2 – 10th largest city in the EU Cultural, economic & political center Official Language: German Famous personalities: Wolfgang Amadeus Mozart, Ludwig van Beethoven, Franz Schubert, Sigmund Freud Famous sights: imperial palaces of the Hofburg and Schönbrunn, Burgtheater, the Wiener Staatsoper, the Lipizzaner horses at the spanische Hofreitschule, and the Vienna Boys' Choir
- 4. Vienna’s “achievements” City with the highest quality of living, since 2009 (Mercer.com) One of the most desired business meeting locations in the world (International Congress and Convention Association) Safest European city with a low crime rate 4th place in the top European “green cities” (The Economist Intelligence Unit) 8th place among the top destinations (NYTM) 9th place in the Urban Brand Rating (GfK Roper Public Affairs & Media and Simon Anholt, 2010)
- 5. Important elements of its identity Imperial heritage Profusion of music and culture Viennese “savoir vivre” Functional efficiency Balance of urban and green areas High level of infrastructure, health care & recreational facilities
- 6. “Vienna: Now or Never” Promotion campaign using the following strategy methods: Media Outdoor Advertising Direct Marketing Promotional Materials The Vienna Card
- 7. Goals improvement and development of attractions and tourism infrastructure the increase of accessibility - entry points the increase of customer satisfaction by providing quality and modern services increase of tourist safety programs “Vienna 2020” , part of Vienna: “Now or Never”