Vidiense Presentation
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Vidiense offers a video marketing solution called vMail that integrates video into email marketing. vMail allows marketers to leverage the visual impact of video with the efficiency of email distribution. Research shows that including video in emails can increase click-through rates by over 600% and drive significantly higher website traffic and conversions compared to text-based emails. Case studies demonstrate how major brands like Verizon and Red Bull have achieved record-breaking engagement and response rates using vMail for their email campaigns.
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Vidiense Presentation
- 1. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney The Visual Impact of Video The Efficiency of Email Combined for Superior Marketing Results Vidiense vMail™
- 2. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Innovative marketers have long sought the “Holy Grail“ of email marketing – the easy integration of video in email messages The progression of email from standard text based emails through to HTML graphics and static images, and now; Vidiense vMail, the delivery of rich media content, animated messages and video. Vidiense vMail
- 3. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Why vMail?
- 4. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Big Benefits of vMail Direct focused message leverage & build on existing media advertising
- 5. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Interactive Social vMailFAST TREND “A large majority of marketers (73%) believe that integrating video with email marketing will increase click thru rates.” The 2010 Video Email Marketing Survey and Industry Trends Report Web Video Marketing Council
- 6. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Bigger, better email INCREDIBLE RESULTS “The day that we sent our video email to a list of 35,000, 25,000 people visited our website that afternoon. We were absolutely amazed by the numbers.” Alan Reid Executive Chairman Beta Pharmaceutical Limited
- 7. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Amazing Results * Email Marketing Metrics Report Source MailerMailer.com July 2010 - http://www.mailermailer .com/resources/metrics/click-rates.rwp ** Data supplied by Clemstar Technologies Inc., based on vMail campaigns produced by Clemstar Open rates 3 to 5 times better 600% plus improvement in CTR
- 8. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Marketer’s Dream The Power of Vidiense vMail
- 9. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney High Profile Brands
- 10. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Case Study Verizon RESULTS 933,596 emails 518,884 views or 55.6% 35,982 conversions 6.9%
- 11. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Case Study Red Bull COMMENTS We also saw very healthy increases in interaction rates from 14.55% to 56.76%. .... the email was forwarded 3000 times, whereas the non-video email recorded just 3.. Mark Welker Digital Production Manager 3 Campaigns for WA Tourism •First campaign • vMail only •Second Campaign A/B Test • A campaign – non vMail • B campaign - vMail
- 12. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Technical Stuff Proprietary, patent-pending technology has engineered away all technological obstacles preventing the wide- spread application of video in email
- 13. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney 6 Stage Process
- 14. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Vidiense Pricing
- 15. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Final Word control targeted SOCIAL DIRECT superior ROI interactive record- breaking award winning new technology amazing results new media
- 16. vidiense v i d e o m a r k e t i n g s o l u t i o n s montreal sydney Tony Pittorino Business Development Vidiense Solutions +61 439 039 001 tony@vidiense.com Clemente Naftali-Menajed CTO Vidiense Solutions clem@vidiense.com World- wide
Editor's Notes
- Innovative marketers have long sought the “Holy Grail“ of email marketing – the easy integration of video in HTML email messages The progression of email from standard text based emails through to HTML graphics and static images, and now; Vidiense vMail, the delivery of rich media content, animated messages and video directly to the users inbox!
- Rich media video images via email directly to customer Avoids SPAM filters and firewalls Not an attachment, no executable Closed loop communication taking customers directly to the marketer’s web landing page Analytical suite that provides campaign reporting Capped marketing budgets. Switch on/off depending upon the client’s strategy and budget Global, high profile and premium content delivery network