Dr. Chella holds the position of Chairman of the Medical & Scientific Advisory Board and Head of Research & Development for the company. He is currently the State President of the Indian Association of Physical Medicine and Rehabilitation in Tamil Nadu. The company has various certifications and licenses including a Certificate of Incorporation, PAN registration, trademark registration, and an FSSAI license. The company's vision is to provide good health to people through traditionally used and scientifically proven herbal formulations developed by allopathic doctors. The company has several herbal supplement products and is working on upcoming products including ViBRE Gold and OncoBAN O2.