SlideShare a Scribd company logo
John T. LiVoti
Customer Pain Points
Customer Issues with Current Strategy
• Get the word out
• Attracting the right target customer
• Sign up
“How do we reach them (Veterans) to
make them aware that this certificate
program exists?” Reference: Sauers, 2013
Target Market
Veterans who have served their country
proudly and wish to enter the world of
entrepreneurship.
Reference: SCORE – Chapter 203, 2013
Company and Industry
Company
Veteran Fast Launch Initiative - Certificate
Program
Score Chapter 203 – Tampa
Industry
Education
Strategic Solution
Develop the strategic marketing solution
to achieve SCORE’s goal of educating
and training our veterans who wish to
pursue their entrepreneurial dreams.
Reference: SCORE – Chapter 203, 2013
Smart Goals
Achieve veteran outreach and participation
through
• Assisting our veterans to transition into life
as entrepreneurs
• Awareness to the program
• Clarity of program offerings
• Benefits of the program
• Additional opportunities that the program
offers
Communication & Promotions
Creative Content
• Interview members of Service and find
common community links
• Social Media
• Blog Posts of success stories
Media Schedule
• Seek out media organizations
• Seek out service clubs and organizations
Budget
Unsure of the budget – Need to discuss
with program stakeholders
Implementation
• Design the package within coursework
• Promote the awareness to media and service
organizations
• Ongoing outreach for promotion
• Refresh materials as the program updates
• Ongoing weekly e-communication updates
• Incorporate e-communication into certificate
program
Call to Action
Let’s bring awareness to the Veteran Fast
Launch Initiative Certificate Program and
“Give Our Veterans the Entrepreneurial Tools
They Deserve!”
References
Sauers, A. (2013, May 16). (J. T. LiVoti, Interviewer)
SCORE - Chapter 203. (2013, May 18). The Veteran Fast Launch Initiative in Tampa Bay. Retrieved from Tampa Score:
http://www.tampascore.org/score/index.php/veteran-fast-launch

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Veterans Fast Launch Certificate Program

  • 2. Customer Pain Points Customer Issues with Current Strategy • Get the word out • Attracting the right target customer • Sign up “How do we reach them (Veterans) to make them aware that this certificate program exists?” Reference: Sauers, 2013
  • 3. Target Market Veterans who have served their country proudly and wish to enter the world of entrepreneurship. Reference: SCORE – Chapter 203, 2013
  • 4. Company and Industry Company Veteran Fast Launch Initiative - Certificate Program Score Chapter 203 – Tampa Industry Education
  • 5. Strategic Solution Develop the strategic marketing solution to achieve SCORE’s goal of educating and training our veterans who wish to pursue their entrepreneurial dreams. Reference: SCORE – Chapter 203, 2013
  • 6. Smart Goals Achieve veteran outreach and participation through • Assisting our veterans to transition into life as entrepreneurs • Awareness to the program • Clarity of program offerings • Benefits of the program • Additional opportunities that the program offers
  • 7. Communication & Promotions Creative Content • Interview members of Service and find common community links • Social Media • Blog Posts of success stories Media Schedule • Seek out media organizations • Seek out service clubs and organizations
  • 8. Budget Unsure of the budget – Need to discuss with program stakeholders
  • 9. Implementation • Design the package within coursework • Promote the awareness to media and service organizations • Ongoing outreach for promotion • Refresh materials as the program updates • Ongoing weekly e-communication updates • Incorporate e-communication into certificate program
  • 10. Call to Action Let’s bring awareness to the Veteran Fast Launch Initiative Certificate Program and “Give Our Veterans the Entrepreneurial Tools They Deserve!” References Sauers, A. (2013, May 16). (J. T. LiVoti, Interviewer) SCORE - Chapter 203. (2013, May 18). The Veteran Fast Launch Initiative in Tampa Bay. Retrieved from Tampa Score: http://www.tampascore.org/score/index.php/veteran-fast-launch