Overview of how LinkedIn Conversions API works and what are the benefits of its implementation.

1. LinkedIn Conversion
API
Better tracking, stronger results.

2. 2
More accurate tracking
Capture conversions even
when browser-based
tracking is blocked,
ensuring you don’t miss
valuable data.
01 03
Better privacy
Conversion data is sent
securely from your server
or CRM, aligning with the
latest privacy standards
and user expectations.
Why LinkedIn CAPI matters?
02
Improved ad performance
Richer conversion data
empowers LinkedIn’s
algorithm to optimize your
campaigns for the best
possible results.

3. The Challenge
3
Browser-based tracking is declining & your pixel can’t see the full funnel.
➔ Cookie deprecation, ad blockers,
and ITP limit pixels
➔ Browser tracking can miss 40–60%
of conversions
➔ Most B2B visitors remain
anonymous during research
Advertisers adopting CAPI see +31% attributed conversions on average; lower CPA. Sources:
LinkedIn partner results.
Actual conversions (100)
Actual vs Observed Conversions
Observed conversions (60) Missed (40)

4. The Invisible Negative Impact On Your Business
4
Underreported results distort decisions - and cost real revenue.
➔ Underreported ROl muddies
performance decisions
➔ Budget misallocation: good
campaigns look bad; vice versa
➔ Targeting and retargeting degrade
when conversions aren't captured
$10k spend -> only $4-6k attributable to conversions
Due to: Multi-device journeys, ad blockers, ITP, consent limits
40-60%
Lost signals
across the
whole funnel.

5. A Solution That Captures It All
5
Recover lost conversions, improve optimization, future-proof measurement
LinkedIn Conversion
API
Hashed identifiers + deduplication
+31% Attributed
Conversions
+20 CPA
Stronger ROAS
*
*Sources: LinkedIn partner results & LinkedIn partner performance gains
Your Website
Your CRM
Sign-up / Form Submit / Trial Request
MQL / SQL / Opportunity

6. 6
Two powerful ways to implement LI CAPI
Boosting Online Conversion Coverage
Example: When you optimise for online actions like website form
submissions
Prerequisites:
1. New subdomain
2. DNS Records Update
3. Stape.io account
Prerequisites:
1. Click ID capture
2. Website form update
3. CRM Update
Bringing Offline Signals from Your CRM
Example: When you optimise for qualified leads (MQLs) or other
offline conversions
Choose depending on what you optimise against
Sound technical? Don’t worry - we’ll fully support you at every step and provide guidance and supporting documentation.

7. Ready to Get Started?
7
➔ Review what implementation method is right for
you
➔ Go-live in ±4 weeks with end-to-end QA
➔ Flexible options for architecture
Recover more of your lost LinkedIn Conversions
Book a 30-min kick-off
[Calendly]
Request a free assessment
[analytics@vertodigital.com]

8. Appendix - Architecture
8

9. Online Conversion Boost - Architecture
9
Consumer
Stape.io
LinkedIn Servers
Privacy, Browser or 3rd
party Ad-
blockers may prevent data
collection.
Your Website
LI Insights
Tag
Conversion
API
ssGTM
GTM
Conversion API fills the gaps where
conversion data collection is disrupted
More reliable optimization and attribution for your campaigns

10. Online Conversion Boost - Prerequisites
10
More reliable optimization and attribution for your campaigns
From us:
We’ll handle the technical setup, event
mapping, and ensure data flows
smoothly to LinkedIn.
Create a free Stape.io account
Create a new subdomain
Update the new subdomain DNS records
From you:
Sound technical? Don’t worry - we’ll fully support you at
every step and provide guidance and supporting
documentation.
1
2
3

11. Offline Signal Integration - Architecture
11
Consumer
LinkedIn Servers
Your Website
LI Insights
Tag
GTM
Online behavior
Your CRM
Conversion
API
Zapier
lin_fat_id
Note: Capture via hidden fields and
persistence of click id required.
Note: Creation of pre-defined list required
Conversions
Close the loop between online and offline for full-funnel measurement

12. Offline Signal Integration- Prerequisites
12
Close the loop between online and offline for full-funnel measurement
From us:
We’ll handle the technical setup, event
mapping, and ensure data flows
smoothly to LinkedIn.
Enable capturing and storing the LinkedIn Click ID (li_fat_id) on
your online forms to your CRM.
Create a contact or lead “List” in your CRM
Mapping your key conversions to LinkedIn
From you:
Sound technical? Don’t worry - we’ll fully support you at
every step and provide guidance and supporting
documentation.
1
2
3

13. 13
2025 VertoDigital. All rights reserved.