This document discusses different versioning and pricing strategies, including: - "Goldilocks pricing" with expensive, median, and cheap options to appeal to different customer types. - Customizing the browser based on user preferences to better target ads and deals. - "Bundling", where distinct goods are packaged and sold together for a single cheaper price than individual items. - "Promotional pricing" using temporary discounts, coupons, or rebates to attract price-sensitive customers, especially for new higher-priced products.

1. VERSIONING
INFORMATION
Ketan Maharjan | 8
1.14

2. Contents:
• 1.14.5 Goldilocks Pricing
• 1.14.6 Customizing the browser
• 1.14.7 Bundling
• 1.14.8 Promotional Pricing

3. Goldilocks Pricing
• “If you cant decide how many versions to have, choose three.”
• Providing different variation of the same product for different types of customers.
Versions:
• This is done by subtly making the middle option appear more prominent, making sure the user
cannot miss it.
Expensive High grade and Performance Gold Package
Median Priced Medium grade and Performance Silver Package
Cheap Low grade and Performance Bronze Package

4. Nokia Phones (2017)
Nokia 2
Price Rs 11,499
Dimension 143.5 X 71.3 X 9.3
mm
Resolution 720 X 1280 Pixels
RAM 1GB
Internal Storage 8GB
OS Android 7.1.1
Nokia 5
Price Rs 21,350
Dimension 149.7 x 72.5 x 8
mm
Resolution 720 x 1280 pixels
RAM 2/3 GB
Internal Storage 16 GB
OS Android 8.0
Nokia 7
Price Rs 46,899
Dimension 141.2 x 71.5 x 7.9
mm
Resolution 1080 x 1920 pixels
RAM 4/6 GB
Internal Storage 64 GB
OS Android 8.1

5. Customizing the Browser
• Setting your website or ads in such a way that the customers would get information
quicker
• Customizing with attractive deals, on the basis of users preferences and search
history, browser data, type of person, age, gender, affordability etc
• Segmentation of market would be done very easily

7. Bundling
• Attractive form of price discrimination
• Practice of selling two or more distinct goods together as a package for a single price
• The price of the bundle is cheaper than the sum of individual prices
• Introducing new products to customers
• Information bundling – Providing various information providing goods (magazine, newspaper
in a bundle for a single price)
• Customized bundling – Allow the user to pick what they want, customize the bundle
according to their choice for a single price.

8. Examples:

10. Promotional Pricing
• Marketing Strategy taking in different forms like sales, discount, coupons, rebates etc.
• For a limited time only
• The products should be new
• Good only if the products have high price change
“Promotional pricing is valuable only if it segments the market”
• Best for price sensitive customers

13. Thank you