Verdure Venture Consulting provides startup mentoring and fundraising services. They help startups with business model reviews, market analysis, pitch coaching, and connecting startups to investors. Their process involves three phases - mentoring and consulting, fundraising, and negotiation and monitoring. They have also created an online platform called Aurora that allows startups to create profiles, receive feedback from experts, and virtually pitch to accredited investors. Aurora aims to help startups with effective fundraising by pooling multiple small angel investors and providing validation, confidential profiles, and guidance from industry experts.

1. Verdure Venture Consulting
From Idea to Enterprise
www.verdure.in
© Verdure Venture Consulting 2012 1

2. Verdure in a Summary
• Boutique Investment Consulting with focus on
– Start up Mentoring
– Early stage Fund raising
• Clients include:

3. Verdure Process
• Business Model
Mentoring Review
Phase 1 & consulting • Market Review
• B-Plan Improvement
• V- Pitch
Phase 2 Fund Raising • Connect to Investors
• Pitch Coaching
Negotiation • Negotiation & Closure
• Due-diligence support
Phase 3 &
• Monitoring &
monitoring Reporting

4. Crowd based Angel funding platform for Startups
AURORA
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5. Startup Fundraising Challenges
• Lack of access to angel investors
• Ticket size issues
• Lack of feedback, mentoring
• Lack of time to network and fundraise
• Need for guidance on pitching/ deal making
• Networking challenges
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6. What is Aurora
Startups
Experts Investors
Investing insights
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7. Aurora Explained
Startup Uploads/Improves
Profile
Specifies
Requirement
Investors Review startups Express interest
Experts Provide Feedback
& Rating
Provide expert
Advice
Assists in
determining
Valuation and
Deal Closure
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8. Benefits of Aurora
Visibility – Startup Profile visible to
Investors and mentors
Effective Pitch format - Members
enabled to project important aspects of
start ups
Professionally anchored fundraising
Interaction and Networking
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9. Who can profile on Aurora
– Registered companies
– Where one or more founders
work full time
– Completed one year of operations
– Serving first paying customers (in
case of service sector)
or
– Developed a working and tested
prototype (in case of product
companies)
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10. Brief process for fundraising
Virtual Professionally
Application Rating by
Profiling pitch to managed
for profiling Experts
investors fund raising
•Request the experts to rate •Aurora recommends your
your startup startup through emails
•Upload profile info
•Interaction with experts and website promos
•Pay Profiling fee
ranging from rating to •Contact Aurora Investors
•Build your startup
mentoring individually
profile with help from
•Collect rating by 5 experts •Provide responses to
Aurora team
•Apply for fundraising questions raised by
•Aurora verifies profile
•Team Aurora will help investors/experts
details
decide on valuation based •Investors commit to
•Upload pictures/videos
on fundraising investments in multiples
requirements of INR 1 Lakh
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11. Advantage Aurora
Pools many small angel investors
Validation of investors and experts
Panel of experts from all areas for
guidance and mentoring
Confidentiality – profiles accessible
only to investors and mentors
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12. Key people
Usha Krishnan CEO, Chief Consultant
• Consulted for Retail, FMCG, CleanTech, Biotech, IT & Education
• 12+ yrs in IT, Consulting and Fundraising
• Wide International Exposure (US, Europe, South East Asia)
• MBA from INSEAD, France and Singapore
Saiswaroopa Iyer Venture Consultant
• 4 years of Experience in Corporate Planning, BPlan
development and Financial modeling
• Worked at Infosys Technologies and Aranca Equity research
• Founded Breakthrough Venture Consulting
• MBA from IIT Kharagpur

13. Thank you
Interested entrepreneurs contact
Saiswaroopa@verdure.in
Usha.Krishnan@verdure.in
For a detailed session
Or
Register at : http://tiny.cc/register4aurora
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