This document introduces the concept of verbal design, which is using words strategically across marketing channels to build powerful relationships. It discusses how words and images influence human perception and behavior. The document presents 15 verbal design principles for crafting effective communications, such as expressing essence, clarifying intentions, thinking tight, and captivating attention. It promotes the benefits of verbal design expertise for content creation, advocating, and team training to generate enthusiasm and drive sales through compelling writing.

1. VERBAL DESIGN
PRINCIPLES
Preview Sample
by Rob McD!
verbaldesign@gmail.com

2. Verbal Design
is the practical business art of
cultivating powerful, empowering
relationships with words in a world
saturated with corporate messaging
and social networking

3. WORDS ARE NUTRITION.
IMAGES ARE DRUGS.
"Why the Iconic Big Print?"

4. Words Are Nutrition.
IMAGES ARE DRUGS.
Each can be your saving grace
or really mess you up.
The Word is the Law of the Land.
The Light is the Language of the Mind.
Together these two key representational systems
serve as the watchdogs of human perception
therefore reign as the gatekeepers
of human behavior.

5. Branders, namely all of us,
administer meds and food.
Our responsibility is crucial.
Be ever kind and mindful
of such Mental Flesh ingestibles.
The better you eat, the better your medicine.
Bring people tasty word chow.
Turn folks onto valuable highs.
Serve the world via verbal design.
Help lives sing, dance and shine.

6. INCREASE YOUR
POWER WITH WORDS
ACROSS ALL
MARKETING
CHANNELS
Verbal Design Benefits

7. VERBAL DESIGN expertise will advance and enhance
your whole ecosystem of word-fueled communications.
Resourcefully converse with your
prospects, clients and advocates.
Create content that delivers value,
generates enthusiasm, drives sales.
Now you and your team can learn how
to master the fundamental practices.
Why Try Verbal Design?

8. Make your tweets sing.
Make your posts pop.
Make your blogs rock.
Make your offers instantly enticing and effective.
Optimize your brand architecture.
Fine-tune your company messaging.
Train your team for high-caliber creative
that inspires confidence & satisfies emotions.

9. One crucial element of content creation is Verbal Design.
When conversing in person, less than 10% of what you tend to
actually communicate to other people is your verbal content.
The vast majority of your meaning is conveyed through your
tonality, appearance, gesture, and body language.
But in print forms -- email, text, web copy, blogs, tweets, posts,
articles, newsletters, etc. -- your words must carry much to most
of the meaning and re-present your team all over the written world.
Even with in-person communications, your words form the
structural framework, the skeleton you flesh out and dress up
with your personality, tonality, et al. Verbal Design is your spine.
High quality, audience value, and search relevance are the master
keys to social media content. We all need even better writing skills.
CAPTIVATE WITH CONTENT

10. How To Use This Surfbook
* SCAN the Main Principles of Verbal Design
(which are presented throughout in big-print,
high-octane, iconified "trance code" format)
* SEARCH for the key concepts, commands,
phrasings, et al., which resonate most clearly
with your own desires, objectives and directives
* SYNTHESIZE and apply custom SOLUTIONS
* EMOTIONALIZE and REINFORCE the principles
* Consistently Actually PRACTICE the EXERCISES

11. EXPRESS
THE
ESSENCE
Verbal Design Principle #1

12. CLARIFY
INTENTIONS
Verbal Design Principle #2

13. THINK TIGHT
Verbal Design Principle #3

14. CAPTIVATE
ATTENTION
Verbal Design Principle #4

15. ENTERTAIN
ALL SENSES
Verbal Design Principle #5

16. INTEGRATE
CONCEPTS
Verbal Design Principle #6

17. SATISFY
EMOTIONS
Verbal Design Principle #7

18. VIVIDLY
CONVEY
EXPERIENCE
Verbal Design Principle #8

19. EASY ON
THE I's
Verbal Design Principle #9

20. CULTIVATE
CONFIDENCE
Verbal Design Principle #10

21. GENERATE
ENTHUSIASM
Verbal Design Principle #11

22. EXUDE
SUCCESS
Verbal Design Principle #12

23. MUTATE
LANGUAGE
Verbal Design Principle #13

24. TRANCE-FORM
THE WORLD
Verbal Design Principle #14

25. STAND BY
YOUR BRAND
Verbal Design Principle #15

26. Increase Your Power with Words Across All Communication Channels.
Quickly, efficiently boost copy for ads and Social Presence Marketing.
Make your tweets sing. Make your posts pop. Make your blogs rock.
Make your direct response offers instantaneously enticing and effective.
Optimize your brand architecture. Fine-tune your company messaging.
Train your team for high-caliber creative output that satisfies emotions.
Upgrade now to a new, attention-captivating Verbal Design ecosystem.
www.verbaldesign.com
Verbal Design Services & Training.