Mission: To Create Enhanced Fan Experiences By Serving Actionable, Contextual Data To Sports Teams And Their Stakeholders

1. Data Analytics for Live Events
Founders: Scott VENYOO © 2014 Larson & Tim Brennan Confidential. All rights reserved.

2. Slide 2
THE PROBLEM
• Sports Teams, Venue Operators, and
Concessionaires know very little about those
attending their live events.
• Attendee identification is the #1 problem for venues
and their stakeholders
• Lack of identification results in missed revenue
opportunities
Stadiums, arenas, theme parks, malls, convention centers, resorts, airports,
casinos and other pedestrian friendly locales all encounter the same pain points.

3. Slide 3
THE SOLUTION
The VENYOO platform will provide venue
stakeholders access to insightful real-time
data, enabling action.
• Fan id and demographic
profiles
• Social graph and geo-location
• Heat maps of foot traffic
and dwell time

4. THE BUSINESS MODEL
Subscription Revenue
•Annual subscription for data
analytics platform
•Professional services fee
Tiered Pricing
•Data tiers driven by business
need and unique attributes of
each venue
•Per attendee tiered pricing
•Revenue share model
VENYOO allows for multiple revenue streams including a recurring revenue model,
data analytics subscription, and future advertising/partnership opportunities
Slide 4

5. Slide 5
MARKET OPPORTUNITY
Venyoo Projections
•According to Gartner’s 2013 Digital
marketing spending survey 2.5% of
corporate revenues will be spent on
digital marketing
•Venyoo will capitalize on 10% of these
expenditures within the live events
vertical, resulting in revenues of $150
million projected over a 5 year period
Marketplace
•Total annual revenues in the live
events vertical is $60 billion dollars
•Total annual attendance in sports and
entertainment in the U.S. alone is north
of 250 million, which includes the 5
professional leagues, collegiate
basketball and football, and music
concerts/festivals.

6. COMPETITIVE OPPORTUNITIES
VENYOO is uniquely positioned to develop a location-aware
digital dashboard that will allow the venue stakeholders to
enhance the fan experience. VENYOO also provides the highest
quality native mobile mapping experiences, specifically tailored to
usher in a new era of unprecedented fan convenience.
Slide 6

7. Slide 7
SALES Traction and PIPELINE
TEAMS
LEAGUES
JVs
VENYOO’s flagship customer is the New England Patriots.

8. Tim Brennan,
CMO
STRATEGIST, BIZ DEV,
SALES
Over 12 years of corporate experience across
multiple disciplines. BS Finance Boston
College. Tim has spent time in various roles in
Finance, Real Estate, CRM Consulting, and
most recently technology sales and business
development. Main responsibilities include
strategy, raising capital, sales, driving
revenues.
Slide 8
THE FOUNDING TEAM
Scott Larson,
CEO
DREAMER, HUSTLER,
MAKER
15 years of software experience. BS
Finance U of MN, MS Computer Science
Depaul. Implemented a web-services
based CRM system from the ground up.
PMI certified and has managed multi-million
Sri Pulkanam, CTO
14 years of experience building enterprise
technology. Prior CTO of itag.com,
RESQgis.org, Neurlabs. Built Cheers+, a
mobile engagement application for retail
and customer engagement/identification.
Prior Head of Mobile Engineering @ Tesco
UK. Known as a beacon expert amongst
his Silicon Beach cohorts .
A Aris Blevins, Designer & UI/UX
A Aris Blevins, Designer & UI/UX
10 years in interactive design and development. BA USC.
10 years in interactive design and development. BA USC.
Hands on experience designing and developing
Hands on experience designing and developing
client projects for the web and mobile space. Broad experience across
the digital landscape from home entertainment products to high traffic
client projects for the web and mobile space. Broad experience across
the digital landscape from home entertainment products to high traffic
Bios of VENYOO’s advisory board can be found in the appendix
software project for the
entertainment industry.
sites.
K
sites.
K
VENYOO’s founding team brings the experience, expertise, and connections
required to exponentially build on the company’s potential

9. Slide 9
FUNDING REQUEST & USE OF FUNDS
• Requesting seed funding of $750K
• Use of Funds
− $500K in software and product development
− $200K in sales, marketing and operating expenses
− $50K in startup costs
• Invested $120K in personal startup capital to date
− Built and delivered an SDK for the NE Patriots
− Closed first customer, collected valuable market data and built customer pipeline
− Finalist in L.A. startup weekend pitch contest presented by the Kauffman Foundation
VENYOO is seeking $750K in convertible notes to accomplish the
company’s growth goals

10. Slide 10
APPENDIX: BOARD OF ADVISORS
Jody Mulkey, CTO of Ticketmaster
•Technology executive in the Ecommerce/Internet space with successful start-up experience.
•Specialties: Building high performance teams, systems and technology powered businesses
Nate Williams, CMO of GreenWave
•Technology Executive & Entrepreneur & Internet of Things Consortium advisor.
•Successful exits: 4Home (to Motorola '10), Motorola Mobility (to Google '12), and Motorola Home (to ARRIS '13).
David Koehn, Angel Investor & Execution-focused Product Executive
•Sand Hill Angels Investor, Advisor, and Mentor.
•Former VP of Product Management for Oracle Learn Cloud
Ben Grossman, Principal at Selhurst Media Ventures
•Former Twitter Executive, Current Strategic Media and Production Consultant.
•Former Professional sports league, team and media executive
Matt Rowe, General Counsel at Shoobx
•Represented public and private growth technology companies. Previous company Endeca acquired by Oracle ’11.
•Regularly advised clients on general corporate, SEC compliance, corporate governance and finance matters.