Acesse Corporation 2014 Vegas Conference Presentation - Maximize Your Global Reach - English
•Download as PPTX, PDF•
0 likes•1,116 views
Maximize Your Global Reach was the presentation I gave in front of 700 attendees on digital advertising, specifically, how to set up advertising campaigns on Acesse Ads Platform effectively to see positive results for your website. It was translated in live time into 6 languages. To see my presentation in Traditional Chinese, Simplified Chinese, Japanese, Russian, or Korean visit http://www.slideshare.net/acessecorp
More Related Content
Similar to Acesse Corporation 2014 Vegas Conference Presentation - Maximize Your Global Reach - English
Similar to Acesse Corporation 2014 Vegas Conference Presentation - Maximize Your Global Reach - English (20)
Recently uploaded
Recently uploaded (20)
Acesse Corporation 2014 Vegas Conference Presentation - Maximize Your Global Reach - English
- 2. What are Online Market Trends?
- 5. 5| Global Digital Spending Share of Media by Region 22.4% 25.1% 28.0% 30.7% 32.9% 35.0% 36.8% 21.5% 24.4% 27.0% 29.1% 30.5% 31.6% 32.7% 20.8% 23.3% 25.7% 27.9% 29.5% 30.9% 32.3% 2012 2013 2014 2015 2016 2017 2018 Digital Spending Share of Total Media Ad Spending By Region North America Asia-Pacific Worldwide
- 6. 6| $0.24 $0.42 $0.72 $1.19 $1.90 $2.85 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions IndonesiaAd Spending
- 7. 7| $0.59 $0.77 $0.97 $1.20 $1.48 $1.78 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions IndiaAd Spending
- 8. 8| $1.96 $2.44 $2.83 $3.17 $3.46 $3.77 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions RussiaAd Spending
- 9. 9| $2.18 $2.51 $2.83 $3.17 $3.49 $3.87 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions South KoreaAd Spending
- 10. 10| $3.83 $4.52 $5.02 $5.51 $5.95 $6.37 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions AustraliaAd Spending
- 11. 11| $8.55 $9.19 $9.74 $10.25 $10.77 $11.25 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions JapanAd Spending
- 12. 12| $15.54 $18.96 $22.38 $25.06 $27.32 $29.23 2013 2014 2015 2016 2017 2018 DigitalAdSpendinBillions ChinaAd Spending
- 13. Digital Advertising Trends : Video Click Here to Watch
- 15. 15| Acesse Ads AdSites AdBanners AdTexts
- 22. 22| Types of Ads: AdSites
- 23. 23| Types of Ads: AdSites
- 24. 24| Types of Ads: AdBanners
- 25. 25| Types of Ads: AdBanners
- 26. 26| Types of Ads: AdTexts
- 27. 27| Types of Ads: AdTexts
- 28. What Does Acesse Ads Offer?
- 29. 29| Acesse Ads Generates Website Traffic
- 30. 30| Acesse Ads Creates Leads and Increases Sales
- 31. 31| Acesse Ads Connects Businesses with Local Customers
- 32. 32| Acesse Ads Provides Businesses with Local Customer Feedback EXAMPLE
- 33. 33| AdSite Ratings Provide User Experience Insight
- 34. 34| Acesse Ads Aids Search Engine Marketing (SEM) • Keyword Research • SEO content development • Authoritative linking
- 35. Why Acesse Ads?
- 36. 36| 1) Customers are Looking for Trusted Sources
- 37. 37| 2) Acesse Ads is Valuable to Small Businesses
- 38. 38| 3) Incentivized Member Base to Rate Ads
- 39. 39| 4) Offers Extended Impressions
- 40. 40| 5) Offset Costs and Reinvest in Your Business
- 41. 41| Earn iRewards for UsingAcesse Search & RatingAds Click here to learn more about the Acesse Ads iRewards Program
- 42. 42| OffsetAdvertising Costs with iPayments as an Advertiser
- 43. 43| OffsetAdvertising Costs by Becoming an Internet Marketing Consultant Earn Acesse Sales Commissions: • Direct Commissions • Indirect Commissions
- 44. 44| Questions
- 46. Thank You!
Editor's Notes
- But, before we focus in on Acesse Ads, let’s look at the Online Market Trends.
- Globally, 61% of Internet users research products online.
- By 2015, it’s predicted that the global online advertising market will reach almost $73 billion. Ad spending is on the rise. Advertisers are spending their money increasingly on search, display, and banner advertisements.
- This graph shows the increase of digital spending share over other media by region. The Dark Blue bars show the increase in total media from 2012 to 2018, while the blue bars illustrate growth in North America, and red shows growth in the Asia Pacific. Total Media ad spending in 2014 was $545 billion worldwide and is expected to increase to $574 billion in 2015.
- Let’s look at a breakdown of these numbers by country in the Asia Pacific. Indonesia is expected to spend $720 million in 2015.
- India is expected to spend nearly $1 billion in 2015.
- Russia is expected to spend about $3 billion in 2015.
- South Korea is expected to spend approximately $3 billion in 2015.
- Australia is expected to spend $5 billion in 2015.
- Japan is expected to spend nearly $10 billion in 2015.
- And China is expected to spend the highest amount of advertising in the Asia Pacific. In 2015, $22 billion is expected to be spent on digital advertising. What does all of this data mean? If you are in those regions it means there is opportunity surrounding you on a daily basis. If you are looking to expand your business, these countries are all growing markets, a sound foundation for a new business endeavor!
- This Digital Advertising Trends video summarizes all of this information.
- Now that we’ve looked at trends in the advertising industry, let’s look at what Acesse Ads is and learn how it fits into promoting your small business.
- Acesse Ads gives you the chance to put their website, brand, and service in front of thousands of prospective customers through AdSites, AdBanners, or AdTexts. Acesse Ads are displayed on the Acesse Ads Platform as well as on the Acesse Search page.
- AdSites on the Acesse Ads Platform receive OVER 9 million impressions and 126,000 unique views on average every single day! This means that your business could be seen by up to 126,000 individuals daily through Acesse Ads AdSites.
- In the Acesse Ads Platform members can conduct AdSite specific keyword searches,
- View and rate ads and view the amount of iRewards and iCredits earned from surfing on the Acesse Ads Platform.
- Acesse Ads Advertisers have the ability to target Acesse free surfers by: Selecting keywords that relate to your business – When picking these keywords, you should ask yourself, “What does your business do?” “What would your customers be looking for in your store?” Selecting the language or language your advertisement is in – In other words, “What language do the majority of your customers speak?” And by selecting the area you would like to target your advertisement to – Where are your customers located? Where are potential future customers located?
- Acesse Search has over 450 million searches in the last year and Acesse Search has 2 million searches a day.
- This means that your business could be seen by up to 2 million searches a day through Acesse Ads AdBanners and AdTexts. Acesse AdBanners and AdTexts can be targeted by keyword, language, or geo-targeted by country, region, and city. This allows you to promote your business to the right people.
- AdSites are websites or landing pages circulated on the Acesse Ads Platform as advertisements.
- Acesse AdSites also display as a text ad in the section above the Acesse Search organic search results.
- AdBanners also appear in search results. They are promotional banner advertisements. AdBanners appear in Acesse Search results and are linked to an advertiser’s website. This is a visual of one of Acesse’s travel clients AdBanner.
- AdBanners display below Acesse Search results.
- AdText is Acesse Ads 3rd advertising option. These also appear in Acesse Search. AdTexts display a clickable title, two-line description, and a URL on the right side of search results as seen on the screen.
- AdTexts are located above the fold on the top right column of search results.
- Now let’s look at what Acesse Ads offers.
- Acesse Ads generates website traffic. Generating website traffic is critical to expanding the digital awareness of your brand, however it can be difficult for potential customers to find your business if you aren’t on the first or second page of search results. According to Deluxe Corporation 42% of customers don’t go past the second page of search results. Acesse Ads help small businesses increase their brand awareness through the Acesse Ads Platform and Acesse Search, and generate traffic to their website.
- Acesse Ads creates leads and increases sales. All of Acesse Ads advertising options, including AdSites, AdBanners, and AdTexts, are clickable with customizable messaging. The ability to create messaging with customized calls-to-action provides small businesses the ability to increase your business’ reach and generate sales leads.
- Did you know that 76% of local search tactics used by businesses include local search platforms like the Acesse Ads Platform? Acesse Ads connects businesses with local customers by offering you geo-targeting by country, region, and city.
- Once you have chosen your target market, your target market can provide localized feedback on advertisers ads. This information is important to you as a small business. According to eMarketer, 42% of small businesses focus on gaining customer reviews like AdSite ratings. Using these tactics, you can test different advertising and website campaign performance variables to improve your content based on that feedback.
- The ratings advertisers receive from AdSite Ratings provide User Experience insight. This is valuable information. In fact, improving the overall user experience of a website was the number one factor that contributed to website redesign last year. The Acesse Ads Platform gathers this insight through an incentivized reviewing community. This structure guarantees User Experience feedback on AdSites to advertisers.
- Acesse Search and the Acesse Ads Platform automatically populates suggested keywords based on website content to assist with the company’s keyword research. Acesse Ads also assists in SEO rank by linking advertisers’ websites from an authoritative website – Acesse.com, which is ranked in the top 1% of the world by Alexa.com!
- So, why should you choose Acesse Ads for your advertising? Let’s go over some facts that support why Acesse Ads is the best advertising for your business.
- Customers and end-users through the world are looking to advertise with a trusted source. According to eMarketer’s research, 71% use corporate websites to learn about a brand/service globally. Acesse Ads gives customers an opportunity to connect with those customers. 63% use online information like AdSite ratings to learn about a brand or service. 46% learn about brands and services through the advertising shown when making queries on web portals like Acesse Search. Acesse Ads brings trusted sources to the customer, which is exactly what they are looking for.
- Acesse Ads is valuable to small businesses. Ad-ology Research conducted a study to determine the most important factors to small businesses when using digital advertising. They found that the most valuable thing when choosing where to advertise – determined by one third of respondents -- was that they reach a new audience. Acesse Ads does that. The second most important feature was that digital advertising delivers new ad messages quickly. Acesse Ads has this covered too, just by updating your website or landing page your AdSite in the Acesse Ads platform will adjust to reflect those changes. Surveyed small business owners also thought it was important that their digital advertising provided geo-targeting. Acesse ads allowed advertisers to target people based on their location.
- Acesse Ads is unique because Acesse has an incentivized community using Acesse Search and the Acesse Ads Platform. An incentivized member-base benefits the advertisers by consistently generating ad viewership from their target market and consistently providing advertisers with ad feedback. Feedback provides advertisers the opportunity to improve their advertisements and landing pages.
- Acesse Ads Platform offers extended impressions to its AdSite advertisers. Every ad that is shown in the Acesse Ad Platform displays for 30 seconds! This gives each ad an intrinsically higher value, by offering extended impressions to the advertiser. Advertisers have a captured audience! And in a world where humans now have a shorter attention span than goldfish, that is a huge benefit.
- Acesse Ads was built with the entrepreneur in mind. Over 100 million small businesses are created around the globe each year and many of them fail. Acesse knows that running a business is expensive, which is why Acesse has created opportunities to offset costs and reinvest in your own business. There are three different ways that advertisers can do that.
- The first way that an advertiser can reinvest into his or her business is through earning iRewards. By earning iRewards through Acesse Search and rating ads on the Acesse Ads Platform, Members can receive Amazon Gift Cards. With these gift cards, business owners can purchase important items for their business via Amazon and have them shipped directly to their business.
- The second way that Acesse Ads helps small business owners manage their tight budget is through becoming a Preferred Customer to offset advertising costs. iPayments are rewarded daily to offset member advertising expenses. This means that small business owners can afford more advertising because they are able to offset their advertising costs through surfing and giving feedback to other advertisers.
- Finally, the third way an entrepreneur can offset business costs is by becoming an Internet Marketing Consultant or IMC and receiving a sales commission for selling Acesse products and services. Those commissions can be reinvested into growing an entrepreneur's business.
- Thank you for listening to all that Acesse Ads has to offer. Let’s take a minute to answer any questions you have. What questions do you have?
- Get started with Acesse Ads by going to www.ads.acesse.com, click “Get Started” to sign up as a member, and enter my Referral ID __________________ (list referral ID).
- And now we are looking forward to hearing from our top Members that have traveled to Las Vegas to speak with us today. Steve will you do the honors?