The document describes a case study of a Hyundai dealership in Las Vegas that used targeted multichannel marketing campaigns to generate additional sales. Over four weekly campaigns contacting a total of 4,350 people, the dealership received 816 calls resulting in the sale of 54 additional vehicles. Though the dealership invested $6,000 in the campaigns, they achieved a net return of $83,009, showing the strategy was an effective way to quickly generate new sales.