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Key Accoplishmentsm
Virginia C. Dori
High-Tech Marketing, Communications, Public Relations,
Business Development, Sales Ops, Corporate Strategy
Get-To-Know Me
1
Personal Background
 Bachelor of Arts
 Mass Comm & Marketing
 Far Eastern University, Manila
 Immigrant, US Citizen since 1988
 Married and raised two sons
 Writer and published author
 Live all adult life in the Bay Area
and recently relocated to Elk Grove
 Love golf, reading, interior design
and travel
 Asia and Europe
 Africa and Middle East
 With a great sense of humor!
30+ Years in High-technology
Semiconductors, Computers
 INTEL
 LSI
 VLSI/Philips
 PNY
 Chartered/Global Foundries
Mobile, Cloud, SaaS, IT/Staffing
 SaaS Solutions Start-Up
 Milestone Technologies
Networking, Telecom, Photonics
 ONI/CIENA
 Lightwave/JDSU
2
Get-To-Know Virginia
 Start-Up in Stealth – SaaS Solutions
 Developed marketing, sales, business and IT infrastructure
 Business, IP Licenses and related patents sold/exited ahead of schedule
 Resulted in immediate financial rewards
 Milestone Technologies – IT/Staffing Solutions
 Rebranded and repositioned a private ITO (IT Outsourcing) provider
 Redesigned website, launched new brand and demand generation
 Resulted in 50% revenue growth and brand recognition
 PNY Technologies – Memory/Computing
 Instrumental in building a start-up div. to pursue OEM business
 Landed Cisco as a major customer
 Generated over $300M in revenues in less than 3-years
 Received “Supplier of the Year” awards 3
Virginia’s Major Accomplishments
Reported to CEO - positioned a start-up (SaaS) to
emerge from stealth and acquire VC funding:
 Executive advisory, comms strategist and process expertise
 Public relations, media and investor communication plan
 Strategy and pitch for acquisition of VC funding
 Demand generation, sales channel and partnership plan
 Risk mitigation and crisis management
 IT Infrastructure and business processes
 Value propositions and relevant market research
 IP licensing, industry and regulatory compliance
 Compelling company and product names
 Business, IP licenses and related patents sold prior to launch
 Exited ahead of schedule, gained immediate financial rewards
Marketing, Sales, Business Strategies and
Infrastructure Development to a Stealth Start-Up
4
5
Marketing, Public Relations, Branding, Positioning,
Demand Generation and Sales Operations
Milestone Technologies
 Launched media plan and
secured several write-ups
 Applied best marketing
practices and compliance to
corporate style guide
 Redesigned website and
upgraded value propositions
 Improved SEO/SEM, lead
management/metrics with
SF.com and Marketo
 Developed brand equity
 Increased productivity +20%
Milestone Technologies
 Developed short term and long
term marketing strategies, sales
enablement and budget
 Rebranded company and its
offerings, launched successful
demand generation programs
resulting in 50% revenue growth
 Published articles, blogs and
press releases and developed
content for all communication
materials
 Managed web services, events,
and lead generation
 Restructured mktg & sales staff
6
Marketing Communications, Internal/Executive
Comms, PR and Alliance/Partner Marketing
Chartered - Semiconductor
 Successfully rebranded
Chartered and launched
new global outbound
marketing programs
 Improved branding and
messaging campaigns
 Developed promotional
strategies and timeline for
execution on budget
 Led corporate branding
standards and compliance
Common Platform Technology
Alliance with IBM & Samsung
 Launched and branded
Common Platform offering
“flexible foundry solutions”
as alliance of Chartered,
IBM and Samsung
 Successful execution of
alliance and ecosystem
partner co-marketing
programs, including
events, PR and go-to-
market campaigns
7
Marketing, Public Relations, Executive Comms,
Branding, Messaging and ROI Achievement
Lightwave – Photonics/Lasers
 Redesigned website
 Managed all marketing
communications and public
relations activities
 Enhanced PR for product
and company positioning
 Leveraged SEM/SEO and
launched new ad campaign
 New image/rebranding
improved revenue stream
and led to acquisition by
JDSU at $10M over asking
JDSU – Photonics and
Broadband Communications
 Integrated Lightwave and
rebranded JDS Uniphase
with a logo refresh and
website redesign
 Tracked marcom ROI and
new campaign resulted in
two new major customers
with 12% revenue gain
 Developed event strategies
and managed executions
on time and on budget
8
Business Development and Sales Operations
PNY Technologies - Memory
 Successfully penetrated
OEM business and landed
Cisco as a major customer
 Generated over $300M in
revenues from memory
sales in just three years
 Received “Supplier of the
Year” awards
 Established best marketing
practices and sales tools
 Led ISO surveillance audits
and compliance
ONI/Ciena – Networking
 Created marketing/sales
processes, lead gen and
CRM database - SF.com
 Streamlined processes for
order management and
revenue recognition for
SOX compliance
 Effectively transitioned
sales reports from SAP to
Oracle
 Ciena adopted sales report
templates for corporate-
wide reporting
9
Key Accoplishmentsm
“ Walk with Destiny”
Personal Accomplishment
www.vcdauthor.com
Published my first book/novel

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CMO-on-Demand VCDori Profile

  • 1. Key Accoplishmentsm Virginia C. Dori High-Tech Marketing, Communications, Public Relations, Business Development, Sales Ops, Corporate Strategy Get-To-Know Me 1
  • 2. Personal Background  Bachelor of Arts  Mass Comm & Marketing  Far Eastern University, Manila  Immigrant, US Citizen since 1988  Married and raised two sons  Writer and published author  Live all adult life in the Bay Area and recently relocated to Elk Grove  Love golf, reading, interior design and travel  Asia and Europe  Africa and Middle East  With a great sense of humor! 30+ Years in High-technology Semiconductors, Computers  INTEL  LSI  VLSI/Philips  PNY  Chartered/Global Foundries Mobile, Cloud, SaaS, IT/Staffing  SaaS Solutions Start-Up  Milestone Technologies Networking, Telecom, Photonics  ONI/CIENA  Lightwave/JDSU 2 Get-To-Know Virginia
  • 3.  Start-Up in Stealth – SaaS Solutions  Developed marketing, sales, business and IT infrastructure  Business, IP Licenses and related patents sold/exited ahead of schedule  Resulted in immediate financial rewards  Milestone Technologies – IT/Staffing Solutions  Rebranded and repositioned a private ITO (IT Outsourcing) provider  Redesigned website, launched new brand and demand generation  Resulted in 50% revenue growth and brand recognition  PNY Technologies – Memory/Computing  Instrumental in building a start-up div. to pursue OEM business  Landed Cisco as a major customer  Generated over $300M in revenues in less than 3-years  Received “Supplier of the Year” awards 3 Virginia’s Major Accomplishments
  • 4. Reported to CEO - positioned a start-up (SaaS) to emerge from stealth and acquire VC funding:  Executive advisory, comms strategist and process expertise  Public relations, media and investor communication plan  Strategy and pitch for acquisition of VC funding  Demand generation, sales channel and partnership plan  Risk mitigation and crisis management  IT Infrastructure and business processes  Value propositions and relevant market research  IP licensing, industry and regulatory compliance  Compelling company and product names  Business, IP licenses and related patents sold prior to launch  Exited ahead of schedule, gained immediate financial rewards Marketing, Sales, Business Strategies and Infrastructure Development to a Stealth Start-Up 4
  • 5. 5 Marketing, Public Relations, Branding, Positioning, Demand Generation and Sales Operations Milestone Technologies  Launched media plan and secured several write-ups  Applied best marketing practices and compliance to corporate style guide  Redesigned website and upgraded value propositions  Improved SEO/SEM, lead management/metrics with SF.com and Marketo  Developed brand equity  Increased productivity +20% Milestone Technologies  Developed short term and long term marketing strategies, sales enablement and budget  Rebranded company and its offerings, launched successful demand generation programs resulting in 50% revenue growth  Published articles, blogs and press releases and developed content for all communication materials  Managed web services, events, and lead generation  Restructured mktg & sales staff
  • 6. 6 Marketing Communications, Internal/Executive Comms, PR and Alliance/Partner Marketing Chartered - Semiconductor  Successfully rebranded Chartered and launched new global outbound marketing programs  Improved branding and messaging campaigns  Developed promotional strategies and timeline for execution on budget  Led corporate branding standards and compliance Common Platform Technology Alliance with IBM & Samsung  Launched and branded Common Platform offering “flexible foundry solutions” as alliance of Chartered, IBM and Samsung  Successful execution of alliance and ecosystem partner co-marketing programs, including events, PR and go-to- market campaigns
  • 7. 7 Marketing, Public Relations, Executive Comms, Branding, Messaging and ROI Achievement Lightwave – Photonics/Lasers  Redesigned website  Managed all marketing communications and public relations activities  Enhanced PR for product and company positioning  Leveraged SEM/SEO and launched new ad campaign  New image/rebranding improved revenue stream and led to acquisition by JDSU at $10M over asking JDSU – Photonics and Broadband Communications  Integrated Lightwave and rebranded JDS Uniphase with a logo refresh and website redesign  Tracked marcom ROI and new campaign resulted in two new major customers with 12% revenue gain  Developed event strategies and managed executions on time and on budget
  • 8. 8 Business Development and Sales Operations PNY Technologies - Memory  Successfully penetrated OEM business and landed Cisco as a major customer  Generated over $300M in revenues from memory sales in just three years  Received “Supplier of the Year” awards  Established best marketing practices and sales tools  Led ISO surveillance audits and compliance ONI/Ciena – Networking  Created marketing/sales processes, lead gen and CRM database - SF.com  Streamlined processes for order management and revenue recognition for SOX compliance  Effectively transitioned sales reports from SAP to Oracle  Ciena adopted sales report templates for corporate- wide reporting
  • 9. 9 Key Accoplishmentsm “ Walk with Destiny” Personal Accomplishment www.vcdauthor.com Published my first book/novel