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Vantrix hunk
1.
Mobile “Big” Data
Analy2cs Mark Hopper – Vantrix Raanan Dagan -‐ Splunk 1
2.
Confiden2al ©2014 Vantrix
– All rights reserved Hunk -‐ Integrated Analy1cs Pla5orm Full-‐featured, Integrated Product Insights for Everyone Works with What You Have Today 2 Explore Visualize Dashboard s Share Analyze Hadoop Clusters NoSQL and Other Data Stores Hadoop Client Libraries Streaming Resource Libraries
3.
Confiden2al ©2014 Vantrix
– All rights reserved Hunk – Unique 3 1. Run Na1vely in Hadoop: – Use Hadoop MapReduce 2. Mixed Mode: – Allows for data Preview 3. Auto deploy SplunkD to DataNodes: – On the fly Indexing 4. Access Control: – Allows for many users / many Hadoop directories / support Kerberos 5. Schema On the Fly
4.
Confiden2al ©2014 Vantrix
– All rights reserved What is New in Hunk 6.1 4 1. Report Accelera1on: – Get results in seconds 2. Hive Schema: – Expose User Created Schema 3. Mul1ple File Formats: – Parquet, Sequence, ORC, RC 4. Pass-‐Through Authen1ca1on: – Splunk users iden2fied in Hadoop 5. Streaming Resource Libraries
5.
Confiden2al ©2014 Vantrix
– All rights reserved Hunk Demo
6.
Confiden2al ©2014 Vantrix
– All rights reserved Our Company Global Capability 6 • Established 2004 • Mobile media experts – transcoding, delivery, op1miza1on • 40+ patent families – leading media university research rela1onship • HQ in Montreal; offices in Seaale, London, Sydney • 65+ operator deployments globally
7.
Confiden2al ©2014 Vantrix
– All rights reserved Our Product Lines 7 Bandwidth Op1mizer Mobile Message Op1mizer Mul1screen Video Pla5orm Op1mize delivery and Quality of Experience of ‘Over The Top’ services across Mobile Networks Assure Quality of Experience and interoperability of Mobile Mul1media Messaging High Density Transcoding and Op1mized Delivery of Video across all Devices and Networks
8.
Confiden2al ©2014 Vantrix
– All rights reserved The opportunity for Analy1cs 8 Vantrix Gateway KPI Dashboard Analy1cs Average Operator – 25 Million records / day
9.
Confiden2al ©2014 Vantrix
– All rights reserved KPIs answer WHAT? Date and Time Device Session Volumes Data Volume Video Session Quality Bitrates Media Codec Media Container Media Size Web & Video sites Video resolu1on Video frame rates Video dimensions Video length Delivery protocol Loca1on Media Types Session Length Video stall 1me
10.
Confiden2al ©2014 Vantrix
– All rights reserved Analy1cs explores WHY? Date and Time Device Session Volumes Data Volume System Topology Bitrates Media Codec Media Container Media Size Web & Video sites Video resolu1on Video frame rates Video dimensions Video stall 1me Video length Delivery protocol Loca1on Media Types Session Length Helping our customers plan their business strategies Video Session Quality
11.
Confiden2al ©2014 Vantrix
– All rights reserved Product Management requirements to Engineering 11 Scale to Manage lots and lots of data High Performance Low Hardware Footprint Highly Flexible Data Structure Flexible and Simple Repor1ng UI Low Cost of Goods Oh.. and be ready to go commercial in 90 days Manage 1yr of data 80 GB or 25M Records/Day 30TB or 10 Bil Recs/year Fit within ½ Telco Rack TL – <1hr for a day of data Queries average < 30 secs Future proof design for new use cases Support solu1on margin targets Easily explore data in new ways via a simple UI Use Cases Required
12.
Confiden2al ©2014 Vantrix
– All rights reserved Enter Splunk – Product Manager’s best friend 12 Out of the box worked on our inconsistent record structure Immediately iden1fied the key record fields Automa1cally created new fields (e.g. URL tags) Automa1cally indexed and counted field value occurrences Proved invaluable for iden1fying and exploring use cases
13.
Confiden2al ©2014 Vantrix
– All rights reserved Example of the exploratory power 13 No query scrip2ng, No pre-‐determined searches: point and click explora2on
14.
Confiden2al ©2014 Vantrix
– All rights reserved Point and click explora1on of complex query results 14 Rapidly explore and uncover the story behind the story
15.
Confiden2al ©2014 Vantrix
– All rights reserved The Vantrix BigData pla5orm architecture 15 High Density compu2ng cluster Virtualiza1on, Orchestra1on SymKloud Cluster (16RU) 144 CPU(Hadoop) Nodes, 69 TB SSD Storage Big Data Processing Analy1cs Applica1on Private cloud management layer BigData Filesystem and MapReduce architecture Data explora2on and repor2ng applica2on layer
16.
Confiden2al ©2014 Vantrix
– All rights reserved Hadoop and Hunk 16 Hadoop Cluster Log Files Hunk Hunk Hunk Hunk Hunk Hunk Hunk Hunk • Hadoop § An open-‐source Framework § Used by Facebook, Google, Yahoo § Manage and query vast amounts of unstructured data § Highly scalable § Built in redundancy • 2 Key Capabili1es § Distributed Filesystem § MapReduce Transparent UI migra2on from Splunk to Hunk
17.
Confiden2al ©2014 Vantrix
– All rights reserved Performance -‐ Small Scale system 17 • 10 Million subscribers generate: § 80GB of raw session log data / day § 26 Million video data session records • Transform and Load § 1.6TB in 27 mins § 1GB/Second § Projec2ng 2GB/Second afer tuning • Hunk Query § 20 sec – search through 27M events § Returning 4.7M events Virtualiza1on, Orchestra1on SymKloud Cluster (4RU) 28 CPU Nodes, 14 TB SSD Storage Big Data Processing Analy1cs Applica1on
18.
Confiden2al ©2014 Vantrix
– All rights reserved The End Result 18
19.
Confiden2al ©2014 Vantrix
– All rights reserved Live Event impact 19 The key Olympic Hockey games drove significant peaks
20.
Confiden2al ©2014 Vantrix
– All rights reserved Video site characteris1cs 20 YouTube dominates the consump2on of low bitrate encoded video and higher encoding rates. A number of sites clearly focus on a narrow set of encoding rates such as Instagram domina2ng the 1.2Mbps bracket
21.
Confiden2al ©2014 Vantrix
– All rights reserved Mobile Network Performance 21
22.
Confiden2al ©2014 Vantrix
– All rights reserved Video session quality 22 Generally subscribers are receiving a good video session quality, however some video sites are problema1c
23.
Confiden2al ©2014 Vantrix
– All rights reserved Session quality distribu1on by encoding rate 23 Off Peak Peak On average 10% of sessions below 1Mbps (majority) experience stalling. However comparing off-‐peak vs peak
24.
Confiden2al ©2014 Vantrix
– All rights reserved Video Stall 1mes 24 Low Quality HD HQ Stall 2me for HD Videos twice that of HQ
25.
Confiden2al ©2014 Vantrix
– All rights reserved User engagement/abandonment 25 Watch ra1o declines for videos encoded beyond 1.6Mbps
26.
Confiden2al ©2014 Vantrix
– All rights reserved Rela1onship between engagement and video session quality 26 Subscribers abandon video less than halfway through when video session quality is bad
27.
Thank you Mark
Hopper – VP Product Line Management 27
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