This document provides a plan for opening an ice cream shop called "Vanilla World" that focuses on vanilla ice cream. It outlines an offline retail outlet selling various vanilla ice cream dishes and flavors. It also describes experiential marketing ideas like a cold room decorated like a "Vanilla mountain" and promotional activities like ice cream trucks, traditional media advertising, websites/apps, and customer engagement on social media. The goal is to promote the brand and hashtag "#VanillaForever".