The document emphasizes the importance of engaging clients with humor and creativity in marketing. It suggests that businesses should focus on branding rather than just selling, encouraging the use of fun and entertaining content like videos. The key takeaway is that happy clients are more likely to spend money and enjoy the experience.

1. VAMPIRE MARKETING
ENGAGING CLIENTS WITH HUMOR

2. FIND A HAM
THERE’S ONE IN
EVERY BUSINESS

3. DON’T WORRY ABOUT SELLING
THINK BRANDING

4. DON’T PLAN
MISTAKES ARE
HILARIOUS

5. SHOOT A VIDEO
BE BRAVE

6. HAVE FUN
LIFE’S TOO SHORT
NOT TO

7. MAKE ‘EM SMILE
HAPPY CLIENTS SPEND MONEY

8. “YOU ONLY LIVE
ONCE, BUT IF YOU
DO IT RIGHT, ONCE
IS ENOUGH.”
Mae West