IBM has been using social software internally for many years to increase productivity and collaboration. Some key benefits include: 1) Enterprise social networks like BluePages with over 475,000 profiles serve over 3.5 million searches per week, saving an estimated $194 million per year. 2) Internal blogs, with over 10,000 total blogs and 60,000 comments, generate more publicity than IBM's communications department. 3) Bookmarking and tagging tools like Dogear have increased search satisfaction, with 50% of searches ending in a user-tagged result, saving an additional $4.5 million per year.

1. Value of Social Software within IBM (Excerpt of IBM Social Software at Life Hacking by Arjan Radder at http://www.slideshare.net/arjanradder/ibm-social-software-at-life-hacking )

2. Value of Enterprise Social Networking IBM used ´facebook´ long before we started selling it Profiles Productivity driven savings of $194M per year Blogs We host 10,429 total Blogs, Sept ‘07 T hey generate more publicity then our communications department.. IBM érs get feedback from the crowd which can be used to improve our services Enabling every employee to publish and discuss their ideas out in the open IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. BluePages holds 475,000 profiles and serves 3.5 million searches per week 83,580 85,052 35,094 August 2007 60% 60% 65% % increase 50,000 Comments 51,000 Entries 23,000 (67 countries) ‏ Users August 2006

3. Value of Enterprise Social Networking Share 327,233 public and tagged bookmarks, Sept 2007 Dogear Increased search satisfaction 50% of user searches end with clicks on user-tagged content Productivity driven savings of $4.5M per year Based on: 286, 586 average search visits per week each IBMer saves 12 seconds per search visit today The goal: provide context, develop cultures, and grow capabilities that individuals need to be able to perform effectively And host 900 + communities of many different interests Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private.. IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users . Activities