Value ecosystem

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At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future (but feel free to comment with questions).

Marketing Business

1
Know Your Current Ecosystem
List All Complimentors

1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers

1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”

2
Three Elements of A Digital
Value Ecosystem

2
Three Elements of A Digital
Value Ecosystem
And The Intrinsic Market Value In Creating
Things People Actually Care About

6
Utility
Content
Community
*alternatives to consumption

9
Open API's allow complimentors to ﬁnd You!
!

12
*landscape of invention
*secondary areas of value

14Every Action Creates An Equal Or Greater Interaction

15
2. Brands Must Be Publishers
and products must tell stories

25#peoplearepriceless
Digital Value Ecosystem

Comparing examples found in nature with examples of business enterprises, we highlight the different characteristics that make up an ecosystem's value chain. Including specialists, coopetitors, cross feeders, system developers, infomediaries, system service providers, sector shapers, aggregators, open platforms, intermediaries, sectors, clusters, geographic hubs, adaptors, communities. Providing a case study for each characteristic, this presentation helps you to understand your ecosystem positioning and using these levers, you will be able to visually map the different actors that make up your ecosystem.

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The “VALUE PROPOSITION” A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. The value proposition is basically marketing’s “internal affairs”, the checks and balances that hold the corporation accountable to promised customer value. Yet the “Value Prop” is probably the most misunderstood product framing strategy used today.

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Value ecosystem

1. 1 Know Your Current Ecosystem

2. 1 Know Your Current Ecosystem List All Complimentors

3. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers

4. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors”

5. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors”

6. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention”

7. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products

8. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products

9. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption”

10. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption” How Can Your Goods or Services Be Used More Efficiently or Effectively? How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?

11. 2 Three Elements of A Digital Value Ecosystem

12. 2 Three Elements of A Digital Value Ecosystem And The Intrinsic Market Value In Creating Things People Actually Care About

13. 3

14. 3 1. Every Company Is a Tech Company and every brand can be a “value connector” ! 3. Brands Must Be Publishers and products must tell stories ! 5. Every Brand Must Have Value(s) and values equal value

15. Every Company Is a Tech Company and every brand can be a “value connector” 4

16. 5

17. 6*alternatives to consumption

18. 6 Utility Content Community *alternatives to consumption

19. 7

20. 7 Co-Creation

21. 8*value connectors

22. 9

23. 9 Open API's allow complimentors to ﬁnd You! !

24. 10 *alternatives to consumption

25. 11

26. 11