SlideShare a Scribd company logo
1 of 17
新产品
1.Problem
2
Problem
▹Long waiting time at hospitals
▹Ease of sharing medical reports
▹Security of personal Information
3
Value
Proposition
神医is a mobile platform, integrating
all hospitals which will allows
patients to retrieve and share their
medical information with their family
privately. We also provide delivery of
medicine after consultation.
4
2.Survey
Analysis
Let’s start with the first set of slides
5
20-34Age range
60% 40%Male
134 responsesStudents, Family, Doctors
6
Male Female
Validated
Patients are willing to share their medical
information with their family members
7
Yes
53%
No
28%
Maybe
19%
Qns 2: 愿意把医疗记录与家人分享
Validated
Patients wishes to keep up-to-date with the
health conditions of their family member
8
Yes
91%
No
5%
Depends on
them
4%
Qns 4: 想知道家属的健康状况
Validated
Patients is concerned with the privacy and
security of their medical information
9 Ease of use
8%
Key partners
eg. Medical
professionals
and hospitals
6%
Privacy/security
50%Medicine
related eg. How
long it takes to
reach them etc
9%
Others
27%
Qns 3: 对app有什么顾虑
Invalidated
There is a long waiting time for collecting
medicine at hospitals
10
Less than 10
minutes
31%
Less than 30
minutes
28%
About 30
minutes
19%
An hour
4%
Over an hour
5%
Never
noticed
13%
Qns 6:取药通常平均需要多久时间
11
Our Target Customer Profile
• Age 50-75
• Lives away in a different
region from children
• Has medical condition
such high cholesterol,
diabetes, Alzheimer
disease that require
regular check-up
• Physically impaired
3.Financial Plan
12
Financial Plan
Year Amount of paid users Revenue Accumulated Revenue
1 4800 0 0
2 9600 312,000 312,000
3 30,000 300,000 612,000
4 33,000 330,000 940,000
5 36,300 363,000 1,303,000
6 39,000 399,300 1,702,300
13
RMB 1,490,000Start-up Cost
100%Total success!
38,000 paid usersBreak-even point
14
OUR MARKETING
STRATEGY15
Product
Place
Promotion
Price
• Subscription
model of RMB
10 per month
• Discounts and
红包
• App Stores,
• Medical Centres,
Pharmacies
• Magazines
• Download to
mobile device
• Simple to use, light
theme colours
• Easy graphs and
charts
• SEO
• Social Media
Account
• Celebrity
Endorsement
• Free health
screening
16
APP
▹ Simple charts to show
health summary
▹ In-App Function to
share updates
▹ Deliver medicine to
doorstep
身体检查
上海
我的首页 更多医院
输入医院,
预约 送药 排队 分享
医药抢购
距离结束:
02:50
.
m
0
2
4
6
8
10
17
THANK
S!Any questions?

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神医 v3

  • 3. Problem ▹Long waiting time at hospitals ▹Ease of sharing medical reports ▹Security of personal Information 3
  • 4. Value Proposition 神医is a mobile platform, integrating all hospitals which will allows patients to retrieve and share their medical information with their family privately. We also provide delivery of medicine after consultation. 4
  • 5. 2.Survey Analysis Let’s start with the first set of slides 5
  • 6. 20-34Age range 60% 40%Male 134 responsesStudents, Family, Doctors 6 Male Female
  • 7. Validated Patients are willing to share their medical information with their family members 7 Yes 53% No 28% Maybe 19% Qns 2: 愿意把医疗记录与家人分享
  • 8. Validated Patients wishes to keep up-to-date with the health conditions of their family member 8 Yes 91% No 5% Depends on them 4% Qns 4: 想知道家属的健康状况
  • 9. Validated Patients is concerned with the privacy and security of their medical information 9 Ease of use 8% Key partners eg. Medical professionals and hospitals 6% Privacy/security 50%Medicine related eg. How long it takes to reach them etc 9% Others 27% Qns 3: 对app有什么顾虑
  • 10. Invalidated There is a long waiting time for collecting medicine at hospitals 10 Less than 10 minutes 31% Less than 30 minutes 28% About 30 minutes 19% An hour 4% Over an hour 5% Never noticed 13% Qns 6:取药通常平均需要多久时间
  • 11. 11 Our Target Customer Profile • Age 50-75 • Lives away in a different region from children • Has medical condition such high cholesterol, diabetes, Alzheimer disease that require regular check-up • Physically impaired
  • 13. Financial Plan Year Amount of paid users Revenue Accumulated Revenue 1 4800 0 0 2 9600 312,000 312,000 3 30,000 300,000 612,000 4 33,000 330,000 940,000 5 36,300 363,000 1,303,000 6 39,000 399,300 1,702,300 13
  • 14. RMB 1,490,000Start-up Cost 100%Total success! 38,000 paid usersBreak-even point 14
  • 15. OUR MARKETING STRATEGY15 Product Place Promotion Price • Subscription model of RMB 10 per month • Discounts and 红包 • App Stores, • Medical Centres, Pharmacies • Magazines • Download to mobile device • Simple to use, light theme colours • Easy graphs and charts • SEO • Social Media Account • Celebrity Endorsement • Free health screening
  • 16. 16 APP ▹ Simple charts to show health summary ▹ In-App Function to share updates ▹ Deliver medicine to doorstep 身体检查 上海 我的首页 更多医院 输入医院, 预约 送药 排队 分享 医药抢购 距离结束: 02:50 . m 0 2 4 6 8 10