3. Problem
▹Long waiting time at hospitals
▹Ease of sharing medical reports
▹Security of personal Information
3
4. Value
Proposition
神医is a mobile platform, integrating
all hospitals which will allows
patients to retrieve and share their
medical information with their family
privately. We also provide delivery of
medicine after consultation.
4
7. Validated
Patients are willing to share their medical
information with their family members
7
Yes
53%
No
28%
Maybe
19%
Qns 2: 愿意把医疗记录与家人分享
8. Validated
Patients wishes to keep up-to-date with the
health conditions of their family member
8
Yes
91%
No
5%
Depends on
them
4%
Qns 4: 想知道家属的健康状况
9. Validated
Patients is concerned with the privacy and
security of their medical information
9 Ease of use
8%
Key partners
eg. Medical
professionals
and hospitals
6%
Privacy/security
50%Medicine
related eg. How
long it takes to
reach them etc
9%
Others
27%
Qns 3: 对app有什么顾虑
10. Invalidated
There is a long waiting time for collecting
medicine at hospitals
10
Less than 10
minutes
31%
Less than 30
minutes
28%
About 30
minutes
19%
An hour
4%
Over an hour
5%
Never
noticed
13%
Qns 6:取药通常平均需要多久时间
11. 11
Our Target Customer Profile
• Age 50-75
• Lives away in a different
region from children
• Has medical condition
such high cholesterol,
diabetes, Alzheimer
disease that require
regular check-up
• Physically impaired
15. OUR MARKETING
STRATEGY15
Product
Place
Promotion
Price
• Subscription
model of RMB
10 per month
• Discounts and
红包
• App Stores,
• Medical Centres,
Pharmacies
• Magazines
• Download to
mobile device
• Simple to use, light
theme colours
• Easy graphs and
charts
• SEO
• Social Media
Account
• Celebrity
Endorsement
• Free health
screening
16. 16
APP
▹ Simple charts to show
health summary
▹ In-App Function to
share updates
▹ Deliver medicine to
doorstep
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