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UX DESIGN
at DealerSocket
talking points
What is UX design?
Why does it matter?
How does UX work at DS?
How do I affect UX?
1.
2.
3.
4.
why does ux matter
• User Experience = Customer Experience
Good design is the difference between a complex,
frustrating product and a delightful one that adds
value to your life.
• Good UX = More Revenue
2014 study found that companies with design
embedded in their culture earn 228% more than
those that don’t. 2005 UK study found every £1 spent
on design led to more than £20 in increased revenue.
• Expectations Have Been Raised
Mobile devices have universally raised UX standards.
why does ux matter
• User Experience = Customer Experience
Good design is the difference between a complex,
frustrating product and a delightful one that adds
value to your life.
• Good UX = More Revenue
2014 study found that companies with design
embedded in their culture earn 228% more than
those that don’t. 2005 UK study found every £1 spent
on design led to more than £20 in increased revenue.
• Expectations Have Been Raised
Mobile devices have universally raised UX standards.
why does ux matter
• User Experience = Customer Experience
Good design is the difference between a complex,
frustrating product and a delightful one that adds
value to your life.
• Good UX = More Revenue
2014 study found that companies with design
embedded in their culture earn 228% more than
those that don’t. 2005 UK study found every £1 spent
on design led to more than £20 in increased revenue.
• Expectations Have Been Raised
Mobile devices have universally raised UX standards.
our process
The best product designs understand the needs of their
users. So we follow a user-centered process to deliver
feasible, valuable, and usable software.
• Analyze - Discovery, requirements and planning.
• Conceptualize - Sketching, wire-framing and mockups.
• Prototype - Low and high fidelity interactive prototypes.
• Validate - Usability tests with users.
• Iterate - Make smart changes. Test, improve, refine.
prototyping
Low Fidelity - rough representations that
help validate concepts early on in the
design process.
High Fidelity – detailed enough to make
strong conclusions about how behavior will
relate to use of the final product.
user testing
Don’t guess. Test. You are not your user.
• Plan - Identify what we’re trying to validate.
• Recruit - Identify the right type of user to test.
• Test Script - Outline all the tasks users will be asked
to perform, in what order and how it’s asked.
• Collect Data - We observe and record behavior rather
than just ask what they “want”.
• Present – Test data is analyzed and a document is
created that summarizes findings and next steps.
deliverables
Wireframes & Mockups
Embedded into stories that are assigned to engineers.
Style Guides
Defines our design language to support consistency
and best practices across designers and design teams.
Component Library
Long term goal is a web components library (W3C
standard) containing pre-built modules that already
have front-end styling encapsulated within them.
Engineers can embed the components as needed into
their projects.
deliverables
Wireframes & Mockups
Embedded into stories that are assigned to engineers.
Style Guides
Defines our design language to support consistency
and best practices across designers and design teams.
Component Library
Long term goal is a web components library (W3C
standard) containing pre-built modules that already
have front-end styling encapsulated within them.
Engineers can embed the components as needed into
their projects.
deliverables
Wireframes & Mockups
Embedded into stories that are assigned to engineers.
Style Guides
Defines our design language to support consistency
and best practices across designers and design teams.
Component Library
Long term goal is a web components library (W3C
standard) containing pre-built modules that already
have front-end styling encapsulated within them.
Engineers can embed the components as needed into
their projects.
responsive
responsive
responsive
how do i affect ux
• Everyone Affects UX - Every employee at our
company has some influence on the end
user experience.
• We’re All Responsible - We all have a
responsibility to be aware of how the choices
we make affect our customers.
• Be an Advocate - What’s best for our
customers is what’s best for us. Be an
advocate for them!
how do i affect ux
• Everyone Affects UX - Every employee at our
company has some influence on the end
user experience.
• We’re All Responsible - We all have a
responsibility to be aware of how the choices
we make affect our customers.
• Be an Advocate - What’s best for our
customers is what’s best for us. Be an
advocate for them!
It's actually the engineering culture, and the way
the organization is structured to appreciate and
support design. Everybody there is thinking about
UX and design, not just the designers. And that's
what makes everything about the product so much
better... much more than any individual designer or
design team. Everyone cares.
Mark Kawano, Sr. Designer at Apple
“
how do i affect ux
• Everyone Affects UX - Every employee at our
company has some influence on the end
user experience.
• We’re All Responsible - We all have a
responsibility to be aware of how the choices
we make affect our customers.
• Be an Advocate - What’s best for our
customers is what’s best for us. Be an
advocate for them!
how do i affect ux
• Everyone Affects UX - Every employee at our
company has some influence on the end
user experience.
• We’re All Responsible - We all have a
responsibility to be aware of how the choices
we make affect our customers.
• Be an Advocate - What’s best for our
customers is what’s best for us. Be an
advocate for them!

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ux_standards_slides

  • 2. talking points What is UX design? Why does it matter? How does UX work at DS? How do I affect UX? 1. 2. 3. 4.
  • 3. why does ux matter • User Experience = Customer Experience Good design is the difference between a complex, frustrating product and a delightful one that adds value to your life. • Good UX = More Revenue 2014 study found that companies with design embedded in their culture earn 228% more than those that don’t. 2005 UK study found every £1 spent on design led to more than £20 in increased revenue. • Expectations Have Been Raised Mobile devices have universally raised UX standards.
  • 4. why does ux matter • User Experience = Customer Experience Good design is the difference between a complex, frustrating product and a delightful one that adds value to your life. • Good UX = More Revenue 2014 study found that companies with design embedded in their culture earn 228% more than those that don’t. 2005 UK study found every £1 spent on design led to more than £20 in increased revenue. • Expectations Have Been Raised Mobile devices have universally raised UX standards.
  • 5. why does ux matter • User Experience = Customer Experience Good design is the difference between a complex, frustrating product and a delightful one that adds value to your life. • Good UX = More Revenue 2014 study found that companies with design embedded in their culture earn 228% more than those that don’t. 2005 UK study found every £1 spent on design led to more than £20 in increased revenue. • Expectations Have Been Raised Mobile devices have universally raised UX standards.
  • 6. our process The best product designs understand the needs of their users. So we follow a user-centered process to deliver feasible, valuable, and usable software. • Analyze - Discovery, requirements and planning. • Conceptualize - Sketching, wire-framing and mockups. • Prototype - Low and high fidelity interactive prototypes. • Validate - Usability tests with users. • Iterate - Make smart changes. Test, improve, refine.
  • 7. prototyping Low Fidelity - rough representations that help validate concepts early on in the design process. High Fidelity – detailed enough to make strong conclusions about how behavior will relate to use of the final product.
  • 8. user testing Don’t guess. Test. You are not your user. • Plan - Identify what we’re trying to validate. • Recruit - Identify the right type of user to test. • Test Script - Outline all the tasks users will be asked to perform, in what order and how it’s asked. • Collect Data - We observe and record behavior rather than just ask what they “want”. • Present – Test data is analyzed and a document is created that summarizes findings and next steps.
  • 9. deliverables Wireframes & Mockups Embedded into stories that are assigned to engineers. Style Guides Defines our design language to support consistency and best practices across designers and design teams. Component Library Long term goal is a web components library (W3C standard) containing pre-built modules that already have front-end styling encapsulated within them. Engineers can embed the components as needed into their projects.
  • 10. deliverables Wireframes & Mockups Embedded into stories that are assigned to engineers. Style Guides Defines our design language to support consistency and best practices across designers and design teams. Component Library Long term goal is a web components library (W3C standard) containing pre-built modules that already have front-end styling encapsulated within them. Engineers can embed the components as needed into their projects.
  • 11. deliverables Wireframes & Mockups Embedded into stories that are assigned to engineers. Style Guides Defines our design language to support consistency and best practices across designers and design teams. Component Library Long term goal is a web components library (W3C standard) containing pre-built modules that already have front-end styling encapsulated within them. Engineers can embed the components as needed into their projects.
  • 12.
  • 13.
  • 17. how do i affect ux • Everyone Affects UX - Every employee at our company has some influence on the end user experience. • We’re All Responsible - We all have a responsibility to be aware of how the choices we make affect our customers. • Be an Advocate - What’s best for our customers is what’s best for us. Be an advocate for them!
  • 18. how do i affect ux • Everyone Affects UX - Every employee at our company has some influence on the end user experience. • We’re All Responsible - We all have a responsibility to be aware of how the choices we make affect our customers. • Be an Advocate - What’s best for our customers is what’s best for us. Be an advocate for them! It's actually the engineering culture, and the way the organization is structured to appreciate and support design. Everybody there is thinking about UX and design, not just the designers. And that's what makes everything about the product so much better... much more than any individual designer or design team. Everyone cares. Mark Kawano, Sr. Designer at Apple “
  • 19. how do i affect ux • Everyone Affects UX - Every employee at our company has some influence on the end user experience. • We’re All Responsible - We all have a responsibility to be aware of how the choices we make affect our customers. • Be an Advocate - What’s best for our customers is what’s best for us. Be an advocate for them!
  • 20. how do i affect ux • Everyone Affects UX - Every employee at our company has some influence on the end user experience. • We’re All Responsible - We all have a responsibility to be aware of how the choices we make affect our customers. • Be an Advocate - What’s best for our customers is what’s best for us. Be an advocate for them!