Marketing Profs B2B Forum Preso- Face Melting EditionJason Miller
This document provides tactics and strategies for using LinkedIn to drive B2B marketing success, including ways to create compelling content and distribute it across LinkedIn platforms. It discusses optimizing content for audiences and platforms, using sponsored updates and other paid features to generate leads, and examples of companies successfully using these LinkedIn strategies to achieve business goals like lead generation, brand awareness, and thought leadership. Case studies show high returns on investment and performance metrics for LinkedIn marketing approaches.
This document summarizes Ian Alexander's presentation on content strategy at an IA conference. It discusses the importance of content, strategy, and design; how people find content through search, history with a brand, or referral; the different purposes of content for trust building, being informative, or sales; and how content must be tested and implemented properly to be effective.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Combining SEO + Community to Create the Perfect MarriageJennifer Lopez
The document discusses how SEO and community can work together to create a "perfect marriage." It provides tips on how to leverage a brand's community to generate links, user-generated content, and social sharing that can help improve search engine rankings. Specific tactics include making it easy for the community to share content using tools like embed codes and badges, focusing community efforts on the brand's own site and content, and using features like Google+ for additional search and indexing benefits from community activity. The overall message is that combining SEO and community building can provide ongoing benefits rather than just short-term gains.
Core Web Vitals and Your Search Rankings Michael King
This document discusses Core Web Vitals and their importance to search engine rankings. It begins by introducing Core Web Vitals and their measurement metrics. It then explains how page speed has long been a ranking factor for Google, especially on mobile. The document dives into details on each Core Web Vital metric and how sites can optimize to improve scores. It also summarizes a study that found the vast majority of sites had poor Core Web Vitals scores prior to the Page Experience update rollout. The document stresses the importance of page speed and stability to users and search engines.
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
Using tags and taxonomies can supercharge ecommerce SEO. Properly labeling products and categorizing them allows for (1) better targeting of long-tail keywords, (2) improved internal linking to distribute PageRank, and (3) helping Google's crawlers discover content more efficiently. Key recommendations include designing three-level categorization for products and using tags to link diverse products. Automating recommendations and dynamic linking based on tags and attributes can further boost performance.
Marketing Profs B2B Forum Preso- Face Melting EditionJason Miller
This document provides tactics and strategies for using LinkedIn to drive B2B marketing success, including ways to create compelling content and distribute it across LinkedIn platforms. It discusses optimizing content for audiences and platforms, using sponsored updates and other paid features to generate leads, and examples of companies successfully using these LinkedIn strategies to achieve business goals like lead generation, brand awareness, and thought leadership. Case studies show high returns on investment and performance metrics for LinkedIn marketing approaches.
This document summarizes Ian Alexander's presentation on content strategy at an IA conference. It discusses the importance of content, strategy, and design; how people find content through search, history with a brand, or referral; the different purposes of content for trust building, being informative, or sales; and how content must be tested and implemented properly to be effective.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Combining SEO + Community to Create the Perfect MarriageJennifer Lopez
The document discusses how SEO and community can work together to create a "perfect marriage." It provides tips on how to leverage a brand's community to generate links, user-generated content, and social sharing that can help improve search engine rankings. Specific tactics include making it easy for the community to share content using tools like embed codes and badges, focusing community efforts on the brand's own site and content, and using features like Google+ for additional search and indexing benefits from community activity. The overall message is that combining SEO and community building can provide ongoing benefits rather than just short-term gains.
Core Web Vitals and Your Search Rankings Michael King
This document discusses Core Web Vitals and their importance to search engine rankings. It begins by introducing Core Web Vitals and their measurement metrics. It then explains how page speed has long been a ranking factor for Google, especially on mobile. The document dives into details on each Core Web Vital metric and how sites can optimize to improve scores. It also summarizes a study that found the vast majority of sites had poor Core Web Vitals scores prior to the Page Experience update rollout. The document stresses the importance of page speed and stability to users and search engines.
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
Using tags and taxonomies can supercharge ecommerce SEO. Properly labeling products and categorizing them allows for (1) better targeting of long-tail keywords, (2) improved internal linking to distribute PageRank, and (3) helping Google's crawlers discover content more efficiently. Key recommendations include designing three-level categorization for products and using tags to link diverse products. Automating recommendations and dynamic linking based on tags and attributes can further boost performance.
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
iPullRank Webinar - Navigating Black Friday in COVID-19Michael King
The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive.
In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season.
Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO.
In this webinar, we will be touching base on topics such as:
-- Predicting the Holiday Season
-- How the pandemic will impact brick and mortar stores
-- Will we see a big increase in online sales compared to the start of the pandemic?
-- and MORE
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
This document provides a summary of marketing implications and opportunities in the age of COVID-19. It discusses how the pandemic has impacted various stakeholders like producers, consumers, and marketing channels. Key points include supply chain disruptions, rising unemployment, changes in consumer behaviors like increased time spent online and shift to video content. It also outlines how brands should change their approach by focusing on search and video, addressing consumer concerns, and creating COVID-19 response content. The document emphasizes the need to audit current strategies and pivot content to focus on providing value to customers during this time.
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
This document discusses various tactics for improving SEO and site performance. It provides tips on keyword research using persona targeting, content strategy, internal linking to distribute link equity, log file analysis to understand crawl budget opportunities, auditing JavaScript sites, gaining real estate in SERPs through featured snippets and domain stacking, speed optimizations like code ordering and preloading/prerendering resources, and using analytics to better predict user behavior.
This document discusses how machine learning can help address scale problems in link building outreach. It begins by defining key concepts like machine learning, artificial intelligence, supervised vs unsupervised learning. It then explains how machine learning works by gathering and preparing data, choosing a model, training a classifier, and using it to make predictions. Examples are given of how machine learning has been applied in areas like translation, segmentation, predictive modeling, and chatbots. The document argues that machine learning could be used for lead qualification, close prediction, prospecting, and lead intelligence in outreach, similar to how sales tools have addressed scaling issues in sales.
The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
How to generate those leads all day everydayMichael King
This document provides tips and strategies for generating leads through content marketing and lead generation campaigns. It discusses using frameworks to understand the lead generation process. It also emphasizes the importance of understanding personas and using data to inform content, offers, and lead qualification criteria. Tactics discussed include using pop-ups, creating educational content to build an email list, and testing different lead generation approaches. The overall message is that an in-depth, persona-driven approach can be more effective than just throwing up a landing page.
Actionable Data-Driven Personas for CROMichael King
The document discusses various methods for segmenting audiences and developing personas, including:
- Using demographic and behavioral data from tools like Nielsen and Experian to identify segments
- Interviewing and surveying users to understand their needs and behaviors
- Analyzing site usage data and user profiles to learn how different user types engage
- Developing archetypal user personas with names, profiles, and quotes to represent segments
The key goal is to understand the different types of users in order to create targeted messaging and content that meets their distinct needs.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
iPullRank Webinar - Navigating Black Friday in COVID-19Michael King
The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive.
In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season.
Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO.
In this webinar, we will be touching base on topics such as:
-- Predicting the Holiday Season
-- How the pandemic will impact brick and mortar stores
-- Will we see a big increase in online sales compared to the start of the pandemic?
-- and MORE
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
This document provides a summary of marketing implications and opportunities in the age of COVID-19. It discusses how the pandemic has impacted various stakeholders like producers, consumers, and marketing channels. Key points include supply chain disruptions, rising unemployment, changes in consumer behaviors like increased time spent online and shift to video content. It also outlines how brands should change their approach by focusing on search and video, addressing consumer concerns, and creating COVID-19 response content. The document emphasizes the need to audit current strategies and pivot content to focus on providing value to customers during this time.
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
This document discusses various tactics for improving SEO and site performance. It provides tips on keyword research using persona targeting, content strategy, internal linking to distribute link equity, log file analysis to understand crawl budget opportunities, auditing JavaScript sites, gaining real estate in SERPs through featured snippets and domain stacking, speed optimizations like code ordering and preloading/prerendering resources, and using analytics to better predict user behavior.
This document discusses how machine learning can help address scale problems in link building outreach. It begins by defining key concepts like machine learning, artificial intelligence, supervised vs unsupervised learning. It then explains how machine learning works by gathering and preparing data, choosing a model, training a classifier, and using it to make predictions. Examples are given of how machine learning has been applied in areas like translation, segmentation, predictive modeling, and chatbots. The document argues that machine learning could be used for lead qualification, close prediction, prospecting, and lead intelligence in outreach, similar to how sales tools have addressed scaling issues in sales.
The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
How to generate those leads all day everydayMichael King
This document provides tips and strategies for generating leads through content marketing and lead generation campaigns. It discusses using frameworks to understand the lead generation process. It also emphasizes the importance of understanding personas and using data to inform content, offers, and lead qualification criteria. Tactics discussed include using pop-ups, creating educational content to build an email list, and testing different lead generation approaches. The overall message is that an in-depth, persona-driven approach can be more effective than just throwing up a landing page.
Actionable Data-Driven Personas for CROMichael King
The document discusses various methods for segmenting audiences and developing personas, including:
- Using demographic and behavioral data from tools like Nielsen and Experian to identify segments
- Interviewing and surveying users to understand their needs and behaviors
- Analyzing site usage data and user profiles to learn how different user types engage
- Developing archetypal user personas with names, profiles, and quotes to represent segments
The key goal is to understand the different types of users in order to create targeted messaging and content that meets their distinct needs.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
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UX + SEO: Let's Be Friends by Michael King
1. UX + SEO
Let’s Be Friends
Michael King
SEO Manager
@ipullrank
Publicis Modem
Download these slides bit.ly/seoplusux
2. RANT
Building a user experience
without SEO in mind is like
building a car with no engine.
3. RANT
I don’t believe in bad
user experience for
the sake of SEO.
Stop making ugly sites and blaming it on the need for SEO
4. RANT
Do Less of this Do More of this
Make compelling experiences with utility
5. RANT
Any Creative that thinks SEO will
limit their abilities to deliver a
quality product isn't very (ahem)
creative.
Yeah, it’s an orphan.
What you gonna do
about it?!
SEO is a springboard not an anchor
6. RANT
User Experience is only
compromised by SEO when it is
retrofitted to the design process
Inject SEO into the design process as early as possible
7. RANT
SEO absolutely MUST be an active
consideration and ideally the driver of
every step of a site build
SEO = DNA
8. RANT
UX is very important to SEO because
there is evidence that Googlebot and
Bingbot may be headless web
browsers.
See: http://ipullrank.com/googlebot-is-chrome and http://bit.ly/sT0Vvj
Google also just revealed that they can crawl AJAX
9. RANT
Most importantly SEO is about
helping people find what they want
and presenting it to them in a way
that they expect.
Need States
Navigational Business Goals
Informational Navigational
Transactional Informational
Transactional
The old keyword classes are dead; identify need states
11. MISTAKE
Your development and Creative
teams will just do what works. To
them building for Search is
utterly unnatural. Don‘t let them
build anything before you see it.
Cheech & Chong’s Magic Brownie Adventure was an awesome
campaign developed by my team but the site was built with no
SEO considerations at all. Not even a page title.
Never leave your Creative or Tech team to their own devices
12. MISTAKE
LG’s site is a nightmare for a variety of
reasons but one of my favorite is the 1997
frames-inspired navigation that features over
200 links and is impossible to mouse over
properly.
Faceted navigation is an option when handled properly
13. MISTAKE
Giant flash videos
are cool, right?
Sometimes your team or the
client will be so far off the mark
that there is nothing you can do
but wait for the redesign.
What do you
mean navigation
should be text?
Some battles you cannot win.
14. SUCCESS
Use expandable DIVs to keep large blocks of text from being obtrusive to design
The Expandable DIV is your best friend.
15. SUCCESS
Drive the Content Strategy by preparing an SEO Copy Brief that thoroughly
outlines the information architecture with regard to target keywords and
identify the objectives and target audience.
Keyword-relevant information architecture MUST come from SEO
16. SUCCESS
Adding considerations at the
wireframe stage allows everyone to
be on the same page about how
and why SEO is to be accomplished.
Apply pressure during the Wireframe phase to ensure success.
17. SUCCESS
RECIPE
Social Listening/
Keyword Push Live /
Need State Creative / Copy /
Mapping / Conversion Rate
Determination/ Tech
Information Optimization /
Keyword Development
Architecture Measurement
Research
SEO Defines SEO Validates SEO Drives
Info Architecture User Experience Measurement
Get involved throughout the lifecycle from strategy to measurement
18. SOCIAL
LISTENING
Scout Labs
Alterian SM2
Social Mention
Mine the conversation in social media for personas and keywords
20. CASE
STUDY
1. 2. 3. 4 5. 6. 7.
Motivation Decision-
Research Booking Pre-flight Travel Post-travel
to travel making
How do I crystallize my
Need States
What is out there that travels so that they are
I want to collect new Of the options available, Who’s going to help me What do I need to do to Who can I rely on to help
would be fun and easy to share, and
experience, add to my what is feasible given fine tune and make the activate my trip so that me make the most of my
interesting to do alone provide inspiration to
personal story, and time & budget plan possible? it’s as easy as possible? trip?
and/or with the people I me and others
create special memories constraints?
care about? evermore?
Occasion: Get Ideas: Search for: Search for: Locate: Connect: Organize:
Examples of What’s happening
-Season/Holiday Key trip info: -With local info -Memories/events
From friends, family,colleagues, Activity and experience options -Cheapest flight options based
-NY’ eve -Luggage rules -With resources (guides, gurus) -Evidence you’ve been there/
extended social media network, at different destinations on timings
-Valentine’s D -Check in time -Activity ideas Memorabilia
bloggers, TV personalities, - Cheapest flight options based
-Honeymoon -Terminal to go to -New ideas
movies, activity groups & forums on destination (look for promos
-Birthday gift and time suggestions) -Currency exchange
-Anniversary Compare: -Ways to and from airport
-Stag do Destination options based on -Travel tips Record: Package:
-Reunion Search for: timings, costs, and ease of -Experiences
-Accomplishment Occasion or experience sought getting there Compare: -Memories Trip takeouts so as to extend the
benefits gained from the trip
-Time off on google, publications, forums,
social media groups,etc
Time options vs. budget across
key providers
Book: -New ideas, contacts, knowledge
-Car hire
-Accommodation
Experience: -Airport bus Share:
-Broaden horizon Commit: To build on and showcase who
-Hobby/skill To a scenario you are
-Well-being/R&R
-Adventure
Manage:
-Landscape (sea, mountain, Info updates, efficient and easy
plant) task completion
-Weather (sun, snow, wind)
Research Commitment Experience
Inspiration
Discoveries in social listening must dictate the SEO, content strategy and UX
We used social listening to identify need states and build personas
21. CASE
STUDY
1. 2. 3. 4 5. 6. 7.
Motivation Decision-
Research Booking Pre-flight Travel Post-travel
to travel making
Occasion Activity Destination Offering Simplify Connect Remember
Core Semantic Groups We identified the need state
Flights
matched the client’s business
goals and mapped them to
semantic groups to dictate the
information architecture.
Country/Region Logistics
Timing
City/Airport
Cheap Flights
Map need states to core semantic groups to develop site maps
22. CASE
STUDY
Identify what people want and present it in a way that matches their
expectations using the language they expect in order to provide the best
user experience to your target audience and improve conversion.
We mapped those to our keyword research and developed content
23. CASE
STUDY
Navigation and sub-
navigation reflect need
states
UX and content
developed with the
concerns of our
personas
We built a user experience indicative of these considerations
24. CASE
STUDY
We improved rankings and
conversions dramatically by
marrying these concepts.
Bookings
Organic Traffic
Turns out we’re pretty good at this.
26. SOCIAL
DESIGN
Search Keyword-Level
FB:Admin Demographics
Referrers
Placing a site on Facebook’s OpenGraph and having a user opt-in allows
you to get their FB data whenever they come to your site. Matching that
with search referrers gives you demographics at a keyword-level.
KLD Source Code: http://ipullrank.com/code/keyword-demographics/
27. KEYWORD
OWNERSHIP
OWNER
Curious George Gamer Film Purist Tech Geek
• 18-32 • 18-32 • 22-40 • 22-40
• Male • Male • Male • Male
• Loves indie rock • Loves all music • Loves film soundtracks • Loves Techno
• Wishes he had a beard • Wishes he could move out • Wishes he could live in the • Wishes you would stop
his mom’s basement movie Avatar invading his online privacy
• 5000 Searches Monthly • 600 Searches Monthly • 1000 Searches Monthly • 100 Searches Monthly
• Conversion Rate 5% • Conversion Rate 2% • Conversion Rate 0.5% • Conversion Rate 0.2%
This data allows you to determine which of your target personas dominates
traffic and conversions for a given keyword.
For more applications of KLD see: http://www.seomoz.org/blog/keyword-level-demographics
28. RESPONSIVE
DESIGN
What Normal Users See What Curious George Sees
Curious George
• 18-32
• Male
• Loves indie rock
• Wishes he had a beard
Using the FB data user experiences can be tailored dynamically to
reflect properties of the persona when they visit.
Use social data to improve the user experience and conversion
29. OBLIGATORY
CAT PICTURE
UX and SEO are good buddies
now and they are going places!
UX SEO
30. THANKS!
Michael King
SEO Manager
www.ipullrank.com
michael.king@publicismodem.com
@iPullRank