TALK:
UX ROI - What it really means and to whom.
https://youtu.be/MlBPo9GazG4
SPEAKER:
Sean McSharry, UX Strategist, Researcher and Architect with over 10 years experience with well known brands such as Microsoft and Sky.
DESCRIPTION:
What is the “investment” that UX needs to return on? We think of ROI as profit or savings, but that's just at a broad business level. Ultimately it has dollar value but initially that’s not the currency. How do you measure it, communicate it and evaluate it’s delivery? You can’t deliver UX ROI without delivering great UX and you can’t deliver great UX without the project departments embracing UX.
This is from my presentation at UX ROI. What does RoI mean and to whom when we're talking about a discipline that delivers benefits strategically, tactically and holistically? The RoI of UX is surprisingly easy to measure but that's not where the challenge lies. Find out where it lies and how to negate it so when your boss sees you he sees money
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:
The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective
Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.
Target Audience
Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.
Assumed Audience Knowledge
This presentation assumes the audience has a solid understanding of digital product development.
Five Things Audience Members Will Learn
The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level
This is from my presentation at UX ROI. What does RoI mean and to whom when we're talking about a discipline that delivers benefits strategically, tactically and holistically? The RoI of UX is surprisingly easy to measure but that's not where the challenge lies. Find out where it lies and how to negate it so when your boss sees you he sees money
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:
The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective
Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.
Target Audience
Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.
Assumed Audience Knowledge
This presentation assumes the audience has a solid understanding of digital product development.
Five Things Audience Members Will Learn
The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level
This talk was originally given at the Internet Summit in Raleigh, NC on November 7, 2012.
In this presentation, we tackle several topics:
- ux trends
- ux tools
- ux as a philosophy
- ux as a discipline
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
The Intersection of Digital Transformation, Innovation and Customer ExperienceSkookum
Jason will discusses how companies can empower their product teams to help guide the digital transformation to enable innovation while staying grounded in delivering an excellent end-to-end customer experience.
This session will help you discover:
- Where the opportunity is in CX.
- Things companies can do right, things to stop doing wrong and how to create the connective tissue.
- Tools for approaching the opportunity landscape.
- Picking the right tool to get a complete view of the user.
- How good CX understanding can prioritize digital transformation and innovation
---
Jason Rome is the Director of Digital Strategy & Customer Experience at Skookum. Jason and his team work with some of the most recognized Fortune 500's in the US, across many industries. The Digital Strategy & Customer Experience team helps organizations with customer persona and empathy research (internal and external), journey mapping, UX/UI design, rapid prototyping, and overall product strategy. Skookum works with companies both large and small and their mantra is to Train and Leave you Better.
The basic objective of every firm is to boost sales and overall corporate growth. The importance of UX/UI design in accomplishing this aim is critical. The program's UX/UI design enhances the user experience and customer happiness, which eventually helps grow the number of users of the given application. Check out the UI UX design courses in Bangalore for more information.
10 year old communication design and web development agency based in Bangalore. Our client profile includes IT giants and promising startups. We follow a medium-agnostic approach to communication.
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
UX and SEO: Building an awesome UX and SEO strategy for your websiteRed Blue Blur Ideas
UX and SEO not only work together, they need each other. Every website needs a sound UX and SEO strategy in order for users to be able to easily find and engage with your website. The presentation highlights the importance of developing a hybrid UX/SEO strategy which will show you how to implement them with real examples in order to create an amazing digital & user-proof-strategy for websites. The following points are covered:
- Introduction to UX and SEO and why you need both
- Why do you need a hybrid UX/SEO strategy?
- How do you build it and what are the necessary and shared steps between UX and SEO?
- Examples of successful UX/SEO strategies and their impact
Fadi Ali & Ammar Badr
RBBI
Undestanding UX: TBTF technology executive council meetingKrissy Scoufis
What is UX and how is it different from UI and Development? Current state of UX in Tampa Bay and US. How to find and maintain UX talent. The future of UX.
It’s a great pleasure to introduce ourselves to all of you. When god sends his gift to beloved ones, it always comes under a wrapper. Motivation through self-realization, ever-growing experience, honest guts & vision to foresee the global scenario in engineering design and services in coming 100 years helped us to build Retouchreform.
Our request to all like-minded people across the world, driven by the determination to uniqueness and excellence in engineering design and services, to inherit and reap the benefits from Retouchreform and to build the unparalleled legacy for generations to come.
We bestow our heartfelt thanks and gratitude to our wonderful and splendid customers around the globe.
Retouchreform wish you advance heartiest congratulations for choosing us (your path to pride), to explore engineering design and services potential to the fullest extent.
At Startup Weekend (Fashion Technology) at WeWork in London, Danny from Cyber-Duck created a quick guide that explains how UX fits in to todays connected world and what UX's role is. The keynote focus on lean UX and also covers UX principles and tactics.
Identifying & Increasing your "Experience Quotient" (Patanjali Chary at Enter...Rosenfeld Media
Patanjali Chary: "Identifying & Increasing your 'Experience Quotient'"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
This talk was originally given at the Internet Summit in Raleigh, NC on November 7, 2012.
In this presentation, we tackle several topics:
- ux trends
- ux tools
- ux as a philosophy
- ux as a discipline
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
The Intersection of Digital Transformation, Innovation and Customer ExperienceSkookum
Jason will discusses how companies can empower their product teams to help guide the digital transformation to enable innovation while staying grounded in delivering an excellent end-to-end customer experience.
This session will help you discover:
- Where the opportunity is in CX.
- Things companies can do right, things to stop doing wrong and how to create the connective tissue.
- Tools for approaching the opportunity landscape.
- Picking the right tool to get a complete view of the user.
- How good CX understanding can prioritize digital transformation and innovation
---
Jason Rome is the Director of Digital Strategy & Customer Experience at Skookum. Jason and his team work with some of the most recognized Fortune 500's in the US, across many industries. The Digital Strategy & Customer Experience team helps organizations with customer persona and empathy research (internal and external), journey mapping, UX/UI design, rapid prototyping, and overall product strategy. Skookum works with companies both large and small and their mantra is to Train and Leave you Better.
The basic objective of every firm is to boost sales and overall corporate growth. The importance of UX/UI design in accomplishing this aim is critical. The program's UX/UI design enhances the user experience and customer happiness, which eventually helps grow the number of users of the given application. Check out the UI UX design courses in Bangalore for more information.
10 year old communication design and web development agency based in Bangalore. Our client profile includes IT giants and promising startups. We follow a medium-agnostic approach to communication.
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
UX and SEO: Building an awesome UX and SEO strategy for your websiteRed Blue Blur Ideas
UX and SEO not only work together, they need each other. Every website needs a sound UX and SEO strategy in order for users to be able to easily find and engage with your website. The presentation highlights the importance of developing a hybrid UX/SEO strategy which will show you how to implement them with real examples in order to create an amazing digital & user-proof-strategy for websites. The following points are covered:
- Introduction to UX and SEO and why you need both
- Why do you need a hybrid UX/SEO strategy?
- How do you build it and what are the necessary and shared steps between UX and SEO?
- Examples of successful UX/SEO strategies and their impact
Fadi Ali & Ammar Badr
RBBI
Undestanding UX: TBTF technology executive council meetingKrissy Scoufis
What is UX and how is it different from UI and Development? Current state of UX in Tampa Bay and US. How to find and maintain UX talent. The future of UX.
It’s a great pleasure to introduce ourselves to all of you. When god sends his gift to beloved ones, it always comes under a wrapper. Motivation through self-realization, ever-growing experience, honest guts & vision to foresee the global scenario in engineering design and services in coming 100 years helped us to build Retouchreform.
Our request to all like-minded people across the world, driven by the determination to uniqueness and excellence in engineering design and services, to inherit and reap the benefits from Retouchreform and to build the unparalleled legacy for generations to come.
We bestow our heartfelt thanks and gratitude to our wonderful and splendid customers around the globe.
Retouchreform wish you advance heartiest congratulations for choosing us (your path to pride), to explore engineering design and services potential to the fullest extent.
At Startup Weekend (Fashion Technology) at WeWork in London, Danny from Cyber-Duck created a quick guide that explains how UX fits in to todays connected world and what UX's role is. The keynote focus on lean UX and also covers UX principles and tactics.
Identifying & Increasing your "Experience Quotient" (Patanjali Chary at Enter...Rosenfeld Media
Patanjali Chary: "Identifying & Increasing your 'Experience Quotient'"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
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12. Sectors
Finance and Banking
Petrochemical, Oil and Gas
Broadcast & Film
Software & Technology
Pharma, Biotech, LS (STEM) Digital Agency
Publishing
Games, Betting and Entertainment
Luxury Brands
Sports and Events
Education
Automotive marketing
Sean McSharry
GOV.
32. PO
INVESTMENTS
- Elevator pitch, Timescales, budget, target audience, competitors?
POs RETURNS
- Clarity - single point of truth
- Efficiencies
- Insights and innovation
- Customer numbers or improved analytics (KPIs)
- Credit for success
UX’s RETURNS
- TRUST & ADVOCACY
33. BA (Business Analyst)…a-hem
- Comprehensive grasp of product / service
- Strong Agile knowledge
- Cogent story writing and mapping
- Strong stakeholder management
INVESTMENTS
UX’s RETURNS
- TRUST & ADVOCACY
34.
35. SA (Systems Architect)
- Desire and ability to understand current systems architecture
- Discussions on how the UX affects current SA plans, priorities,
requirements and budget
- Ability to recognise and debate legitimate systems limitations and
opportunities - from strategy to communications
INVESTMENTS
- Understands effects on, cost/savings, security, data flow, maintenance
- Allows SA to make effective mid-long term architecture and cost decisions
SA’s RETURNS
UX’s RETURNS
- TRUST & ADVOCACY
38. Developers
- Delivery conversations
- Framework, language and API familiarity
- Reusable functions / Pattern recognition
- Systems considerations / limitations familiarity
- Full form factor / responsive considerations
- Full, reliable architecture, right first time, single point of truth/reference
UX’s RETURNS
- TRUST & ADVOCACY
INVESTMENTS
Dev’s RETURNS
41. The user is wrong
We’ll go back and fix it later
UX are holding everyone up
This doesn’t need UXing
We just have to deliver something
We don’t need research, just do the ‘UX’
Its a ‘minimum’ viable product
Resistance
42. UX RoI - Strategic
Evaluating & Demonstrating the Strategic RoI of UX
43. - Neilson Norman Group
UX Professionals must learn to articulate UX
in the language of business
46. Business
- Corporate Strategic Plans and Priorities
- Current Revenue, Profit, customer metrics
- Savings / Efficiencies / OpEx (Service Design)
- Insights to direct Strategy
- Customer loyalty/numbers
- $$$$$$$$$$$$$
UX’s RETURNS
- TRUST & ADVOCACY
- POWER
INVESTMENTS
Business RETURNS
47. 12 month customer and finance benchmark data
Gurilla research - find the data
Data options - BI, cust.services, analytics, PO value proposition,
SME sources
Initial measurements - establishing a baseline last 12 months of
monthly: analytics, customer complaints, profits, customer numbers
Strategic Resources
48. Take aways
- You can’t prove Strategic RoI without Tactical buy in
- There are a whole set of approaches to show Strategic RoI
- Learn to speak business
