When we examine the Evolution of UX over the years, we can divide it into 3 broad sections. The first section is about the Design´s Paradigm. ( I promise not to be boring). The second one is knowing and accepting that everything we do, we do with the user in the center of our decisions, and understanding that we should measure the risk of our decisions And finally the rapid evolution of new interfaces. Our products have evolved based in the evolution of these sections. I´ll show you this evolution in a section about Liferay Portal

1. UX Revolution
Juan Hidalgo
UX Designer

3. EVOLUTION = STRATEGY

4. E V O L U T I O N
PORTAL PORTAL
Design´s
Paradigm
Users Interfaces
P o r t a l

5. Design´s
Paradigm

6. Design´s paradigm
Ergonomics Usability Emo9on
Safe Usage Easy Usage Pleasure Usage
Preventing negative Experiences Creating positive
experiences
1940 1970 2000
*Marco van Hout

7. Design´s
Paradigms
UX = Emotion = Microinteractions = Details

8. Dieter Rams
Industrial Designer

10. 3.200 million euros

13. USERS

14. Users

15. Users

16. Users

17. Users

20. You can't manage what you don't measure.”
- Edward Deming

21. INTERFACES

22. “19th century culture was defined by the novel , 20th
century culture by cinema, the culture of the 21st century
will be defined by the interface.”
!
-Lev Manovich

23. Interfaces
*Borja Delgado @borjadelgado
Excellent
Pleasurable
Usable
Reliable
Functional
Confort Zone

27. *Denys Nevozhai

28. *Denys Nevozhai

29. *Denys Nevozhai

30. *Denys Nevozhai

31. *Denys Nevozhai

32. Butler

33. Butler

34. Golden Rules? are Design´s Principle
FiJs Chunking
Hicks
Horror Vacui

35. Fitt´s Law
Predicts that the time required to rapidly move to a
target area is a function of the distance to the target and
the size of the target.

36. Fitt´s Law
Form
Name Surname
Designer
Developer
Cancel Submit

37. Fitt´s Law
Form
Name Surname
Designer
Developer
Submit Cancel

38. Chunking
4- +

39. Chunking
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3{
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key
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40. Hick´s Law
The time it takes for a person to make a decision based
on the number of choices available.

41. Hick´s Law

42. Hick´s Law

43. Horror Vacui
Horror Vacui = fear of empty space

44. Horror Vacui

45. Horror Vacui

47. PORTAL

48. Portal

49. Portal

50. Portal

51. Portal

52. Portal

53. 7

60. Themes

61. Themes

62. Themes

63. Guidelines

64. Guidelines

65. #LRDEVCON
Juan Hidalgo
UX Designer at Liferay Inc.
!
@jhidalgoreina