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Find Your Way Faster: Map Experiences Online

Experience maps help teams gain empathy for users and see their offering from the outside-in. Typically, they are created for offline use. The diagrams are posted on a wall to spark conversations and engage participants in workshops.
Now there's an even better way.

Creating diagrams online has many advantages. Ultimately, mapping experiences digitally lets you work more effectively by combining many activities in one place.

So save a tree. Cut down printing costs. Map experiences online, and get better results faster.

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Find Your Way Faster: Map Experiences Online

  1. 1. FIND YOUR WAY FASTER: MAP EXPERIENCES ONLINE
  2. 2. MARIANO SUAREZ BATTAN CEO Mural @mural #xmap
  3. 3. JIM KALBACH Head of Education and Consulting
  4. 4. AGENDA 1. Background: Diagramming The Experience (15 mins) 2. Mapping Online (15 mins) ◆ Touchpoint Inventories ◆ Experience Maps ◆ User Story Mapping 3. Q&A
  5. 5. Holistic Personal Situational WHAT IS AN EXPERIENCE?
  6. 6. Created by Chris Risdon of Adaptive Path
  7. 7. Created by Effective UI
  8. 8. HAND RAISE Have your ever created a customer experience map or similar?
  9. 9. PROCESS 1. Initiate STAGE Define scope GOAL Touchpoint Inventory OUTPUT
  10. 10. TOUCHPOINT INVENTORY
  11. 11. PROCESS 1. Initiate STAGE 2. Investigate Conduct research Clustered findings Define scope GOAL Touchpoint Inventory OUTPUT
  12. 12. RESEARCH FINDINGS
  13. 13. PROCESS 1. Initiate 3. Illustrate STAGE Visualize experience 2. Investigate Conduct research Clustered findings Diagram Define scope GOAL Touchpoint Inventory OUTPUT
  14. 14. DIAGRAM
  15. 15. PROCESS 1. Initiate 3. Illustrate 4. Align STAGE Visualize experience Find solutions 2. Investigate Conduct research Clustered findings Diagram Workshop + Plans Define scope GOAL Touchpoint Inventory OUTPUT
  16. 16. WORKSHOP
  17. 17. CRITICISMS Long Abstract Static One-time
  18. 18. 1. Touchpoint Inventory 2. Experience Map 3. User Story Mapping MAPPING EXPERIENCES ONLINE
  19. 19. POLL #1 How often do you work on projects where you are remote or colleagues are remote?
  20. 20. USER STORY MAPPING
  21. 21. 1. Brainstorming + Prioritization EXAMPLE
  22. 22. 1. Brainstorming + Prioritization 2. Design Studio EXAMPLE
  23. 23. 1. Brainstorming + Prioritization 2. Design Studio 3. Overnight Testing EXAMPLE
  24. 24. 1. Brainstorming + Prioritization 2. Design Studio 3. Overnight Testing < 2 DAYS EXAMPLE 4. User Story Map
  25. 25. CRITICISMS > BENEFITS Long Abstract Static One-time Rapid Tangible Flexible Ongoing Offline Online
  26. 26. POLL #2 In your opinion, what is the biggest benefit of mapping experiences with online tools?
  27. 27. TEMPLATE IN MURAL
  28. 28. matt@mural.lyscott@mural.ly TEMPLATE IN MURAL
  29. 29. QUESTIONS
  30. 30. THANK YOU AUG 27: Webinar with UIE.com “Designing Remotely”
  31. 31. Created by Sofia Hussain
  32. 32. Individual Organization VALUE ALIGNMENT

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  • mbhogavi

    Feb. 16, 2016
  • MelSorrells1

    Jun. 19, 2018

Experience maps help teams gain empathy for users and see their offering from the outside-in. Typically, they are created for offline use. The diagrams are posted on a wall to spark conversations and engage participants in workshops. Now there's an even better way. Creating diagrams online has many advantages. Ultimately, mapping experiences digitally lets you work more effectively by combining many activities in one place. So save a tree. Cut down printing costs. Map experiences online, and get better results faster.

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