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FIND YOUR WAY FASTER:
MAP EXPERIENCES ONLINE
MARIANO SUAREZ BATTAN
CEO Mural
@mural
#xmap
JIM KALBACH
Head of Education and Consulting
AGENDA
1. Background: Diagramming The Experience (15 mins)
2. Mapping Online (15 mins)
◆ Touchpoint Inventories
◆ Experien...
Holistic Personal Situational
WHAT IS AN EXPERIENCE?
Created by Chris Risdon of Adaptive Path
Created by Effective UI
HAND RAISE
Have your ever created a customer
experience map or similar?
PROCESS
1.
Initiate
STAGE
Define
scope
GOAL
Touchpoint
Inventory
OUTPUT
TOUCHPOINT INVENTORY
PROCESS
1.
Initiate
STAGE
2.
Investigate
Conduct
research
Clustered
findings
Define
scope
GOAL
Touchpoint
Inventory
OUTPUT
RESEARCH FINDINGS
PROCESS
1.
Initiate
3.
Illustrate
STAGE
Visualize
experience
2.
Investigate
Conduct
research
Clustered
findings
Diagram
De...
DIAGRAM
PROCESS
1.
Initiate
3.
Illustrate
4.
Align
STAGE
Visualize
experience
Find
solutions
2.
Investigate
Conduct
research
Clust...
WORKSHOP
CRITICISMS
Long
Abstract
Static
One-time
1. Touchpoint Inventory
2. Experience Map
3. User Story Mapping
MAPPING EXPERIENCES ONLINE
POLL #1
How often do you work on projects where
you are remote or colleagues are remote?
USER STORY MAPPING
1. Brainstorming + Prioritization
EXAMPLE
1. Brainstorming + Prioritization
2. Design Studio
EXAMPLE
1. Brainstorming + Prioritization
2. Design Studio
3. Overnight Testing
EXAMPLE
1. Brainstorming + Prioritization
2. Design Studio
3. Overnight Testing
< 2 DAYS
EXAMPLE
4. User Story Map
CRITICISMS > BENEFITS
Long
Abstract
Static
One-time
Rapid
Tangible
Flexible
Ongoing
Offline Online
POLL #2
In your opinion, what is the biggest benefit
of mapping experiences with online tools?
TEMPLATE IN MURAL
matt@mural.lyscott@mural.ly
TEMPLATE IN MURAL
QUESTIONS
THANK YOU
AUG 27: Webinar with UIE.com
“Designing Remotely”
Created by Sofia Hussain
Individual
Organization
VALUE ALIGNMENT
Find Your Way Faster: Map Experiences Online
Find Your Way Faster: Map Experiences Online
Find Your Way Faster: Map Experiences Online
Find Your Way Faster: Map Experiences Online
Find Your Way Faster: Map Experiences Online
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Experience maps help teams gain empathy for users and see their offering from the outside-in. Typically, they are created for offline use. The diagrams are posted on a wall to spark conversations and engage participants in workshops.
Now there's an even better way.

Creating diagrams online has many advantages. Ultimately, mapping experiences digitally lets you work more effectively by combining many activities in one place.

So save a tree. Cut down printing costs. Map experiences online, and get better results faster.

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Find Your Way Faster: Map Experiences Online

  1. 1. FIND YOUR WAY FASTER: MAP EXPERIENCES ONLINE
  2. 2. MARIANO SUAREZ BATTAN CEO Mural @mural #xmap
  3. 3. JIM KALBACH Head of Education and Consulting
  4. 4. AGENDA 1. Background: Diagramming The Experience (15 mins) 2. Mapping Online (15 mins) ◆ Touchpoint Inventories ◆ Experience Maps ◆ User Story Mapping 3. Q&A
  5. 5. Holistic Personal Situational WHAT IS AN EXPERIENCE?
  6. 6. Created by Chris Risdon of Adaptive Path
  7. 7. Created by Effective UI
  8. 8. HAND RAISE Have your ever created a customer experience map or similar?
  9. 9. PROCESS 1. Initiate STAGE Define scope GOAL Touchpoint Inventory OUTPUT
  10. 10. TOUCHPOINT INVENTORY
  11. 11. PROCESS 1. Initiate STAGE 2. Investigate Conduct research Clustered findings Define scope GOAL Touchpoint Inventory OUTPUT
  12. 12. RESEARCH FINDINGS
  13. 13. PROCESS 1. Initiate 3. Illustrate STAGE Visualize experience 2. Investigate Conduct research Clustered findings Diagram Define scope GOAL Touchpoint Inventory OUTPUT
  14. 14. DIAGRAM
  15. 15. PROCESS 1. Initiate 3. Illustrate 4. Align STAGE Visualize experience Find solutions 2. Investigate Conduct research Clustered findings Diagram Workshop + Plans Define scope GOAL Touchpoint Inventory OUTPUT
  16. 16. WORKSHOP
  17. 17. CRITICISMS Long Abstract Static One-time
  18. 18. 1. Touchpoint Inventory 2. Experience Map 3. User Story Mapping MAPPING EXPERIENCES ONLINE
  19. 19. POLL #1 How often do you work on projects where you are remote or colleagues are remote?
  20. 20. USER STORY MAPPING
  21. 21. 1. Brainstorming + Prioritization EXAMPLE
  22. 22. 1. Brainstorming + Prioritization 2. Design Studio EXAMPLE
  23. 23. 1. Brainstorming + Prioritization 2. Design Studio 3. Overnight Testing EXAMPLE
  24. 24. 1. Brainstorming + Prioritization 2. Design Studio 3. Overnight Testing < 2 DAYS EXAMPLE 4. User Story Map
  25. 25. CRITICISMS > BENEFITS Long Abstract Static One-time Rapid Tangible Flexible Ongoing Offline Online
  26. 26. POLL #2 In your opinion, what is the biggest benefit of mapping experiences with online tools?
  27. 27. TEMPLATE IN MURAL
  28. 28. matt@mural.lyscott@mural.ly TEMPLATE IN MURAL
  29. 29. QUESTIONS
  30. 30. THANK YOU AUG 27: Webinar with UIE.com “Designing Remotely”
  31. 31. Created by Sofia Hussain
  32. 32. Individual Organization VALUE ALIGNMENT
  • MelSorrells1

    Jun. 19, 2018
  • mbhogavi

    Feb. 16, 2016

Experience maps help teams gain empathy for users and see their offering from the outside-in. Typically, they are created for offline use. The diagrams are posted on a wall to spark conversations and engage participants in workshops. Now there's an even better way. Creating diagrams online has many advantages. Ultimately, mapping experiences digitally lets you work more effectively by combining many activities in one place. So save a tree. Cut down printing costs. Map experiences online, and get better results faster.

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