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UX 101:An Introduction to
Creating Great Experiences
Lori Widelitz-Cavallucci
The Women In Tech Summit
April 21, 2017
1Friday, April 21, 17
2Friday, April 21, 17
UX as defined by Don Norman
3Friday, April 21, 17
UX is the ‘ahh factor’
4Friday, April 21, 17
Who can relate? I know I can!
5Friday, April 21, 17
What Is UX?
UX is not UI!!!
6Friday, April 21, 17
7Friday, April 21, 17
User Research
1. Objectives:The questions we are
trying to answer
2. Hypotheses:What we believe we
already know
3. Methods: How we plan to fill in the
gaps of our knowledge
These go into a research plan.Then...
4. Conduct: Gather data through
selected methods
5. Synthesize: Answer our questions to
either prove or disprove our
hypotheses.
Research Learning Spiral
created by Erin Sanders of Frog Design
8Friday, April 21, 17
Content Strategy
9Friday, April 21, 17
Information Architecture (IA)
10Friday, April 21, 17
11Friday, April 21, 17
Interaction Design (IxD)
Interaction Design is
about the “behavior”
Interaction Design is
about the way users
interact with your
interface and how they
complete their goals.
12Friday, April 21, 17
Visual Design
13Friday, April 21, 17
Usability Evaluation (Testing)
14Friday, April 21, 17
Usability Evaluation (Testing)
15Friday, April 21, 17
Exercise 1:
• Review the website
• Create an overall information architecture
(using post it notes)
• Sketch out some designs
• Let’s kill all the bad design out there! :-)
16Friday, April 21, 17
Who can tell me what this website is for?
17Friday, April 21, 17
18Friday, April 21, 17
19Friday, April 21, 17
20Friday, April 21, 17
21Friday, April 21, 17
22Friday, April 21, 17
23Friday, April 21, 17
24Friday, April 21, 17
25Friday, April 21, 17
26Friday, April 21, 17
27Friday, April 21, 17
28Friday, April 21, 17
UX & Impostor Syndrome
29Friday, April 21, 17
UX & Impostor Syndrome
30Friday, April 21, 17
Resources
• http://jessicaivins.net/ux-resources-for-
beginners/
• http://jessicaivins.net/my-advice-for-
becoming-a-ux-designer/
Blog Posts
31Friday, April 21, 17
Resources
Books
“Don’t Make Me Think” by Steve Krug
“The Design of Everyday Thinkgs” by Don Norman
“A Guide to UX Design” by Russ Unger & Carolyn Chandler
“How to Make Sense of Any Mess” by Abby Covert
“Information Architecture for the Web” by Lou Rosenfeld, Peter Morville and Jorge Arango
“Letting Go of the Words” by Janice (Ginny) Redish
“Getting Started in UX” by Matthew Magain and Luke Chambers
“Universal Principles of Design” by William Lidwell, Kritina Holden & Jill Butler
32Friday, April 21, 17
33Friday, April 21, 17
Thank you!
Twitter: @lwcavallucci
LinkedIn: Lori Widelitz-Cavallucci
34Friday, April 21, 17

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UX 101: An Introduction to Creating Great Experiences