Using social technologies to engage and empower the workforce
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Using social technologies to engage and empower the workforce.
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Using social technologies to engage and empower the workforce
- 1. Empowering the Workforce Technologies with Social Colleen Burns Influencer Engagement Manager, IBM @colleeni Anna Dreyzin Education Program Manager, IBM @adreyzin
- 2. Companies that use social business are 25% more productive than their competitors
- 3. #IAmGuilty of being anti-social #GetMeOutOfMailJail
- 4. What if we all had Super Powers at work?
- 5. Skeptical?
- 6. Many of us already working like super heroes
- 7. Cloud - 60% of CIOs indicate that cloud is one of their top 5 priorities3 Analytics - 63% competitive advantage4 Mobile - 75% of the world’s population have a mobile device2 Social - 25% productivity increase1 Security – 21B Security hits a day thru IBM Security software …using super technologies
- 8. Raise the Game - The IBM Business Tech Trends Study Download: bit.ly/RaiseTheGame SSoo wwhhaatt ssuuppeerr ppoowweerrss aarree tthhee ppaacceesseetttteerrss uussiinngg??
- 9. Power of Employee Engagement: Smarter employees, they drive the client experience and that in turn drives business results, in that order.” Workforce "Engaged How do you eemmppoowweerr yyoouurr eemmppllooyyeeeess??
- 11. SSuuppeerr tteecchhnnoollooggiieess aatt wwoorrkk
- 14. PPeerrffoorrmmaannccee BBiiccyyccllee GO-TO destination for cycling enthusiasts Expertis e Competitive Differentiator
- 15. 300% increase in traffic to the learning center in first four Up to 20% higher conversion from the learning center compared to other referrers Employees sshhaarree tthheeiirr eexxppeerrttiissee iinn tthhee oonnlliinnee LLeeaarrnniinngg CCeenntteerr months
- 16. illy PUT CUSTOMER EXPERIENCE FIRST 70% CONTENT ONLINE IS STORYTELLING 40% INCREASE IN TRAFFIC
- 17. PUT CUSTOMER EXPERIENCE FIRST 70% CONTENT ONLINE IS STORYTELLING 40% INCREASE IN TRAFFIC illy’s customer engagement
- 18. Making yyoouurr ssoocciiaall nneettwwoorrkk wwoorrkk ffoorr yyoouu
- 19. Staying connected simplifies my life
- 20. Staying connected simplifies my life
- 21. HHooww ddoo II ggeett mmyy ssuuppeerr ppoowweerrss aatt wwoorrkk?? WORK SMARTER
- 22. My company doesn’t hhaavvee aann iinntteerrnnaall ssoocciiaall nneettwwoorrkk.. CCaann II uussee ootthheerr ssoocciiaall nneettwwoorrkkss?? 9944%% ooff IIBBMM iiss oonn LLiinnkkeeddIInn
- 23. Share knowledge with your network
- 24. Answer questions and share your insight with your network
- 25. Thank and congratulate colleagues within your company’s network
- 26. Create an online community to collaborate and share content
- 27. Your expertise will grow quickly as your network makes you smarter
- 28. Add some power to your morning routine Listen Review your social networks for content Engage Share answers or post questions Connect Invite colleagues to join your network
- 29. Earn your cape in 3 easy steps Become a pacesetter Download the IBM Tech Trends Study: bit.ly/RaiseTheGame Partner creatively Look for partnering opportunities in non-traditional areas Integrate Deliver a bigger punch by combining technologies
- 30. Technology + social savvy make Joe a hero in the office Where will it take you? #IAmOutOfMailJail
- 32. Connect with us Colleen Burns @colleeni colleeninches Anna Dreyzin @adreyzin annadreyzin
Editor's Notes
- Let’s talk coffee. The coffee business is a saturated market throughout the world. And Italian coffee company illy knows this. They’ve been in business since the early 1900s – and they have one blend. You won’t find hazelnut or pumpkin spice - -because they believe they have perfected the coffee blend. But what they hadn’t perfected was how they could connect with their consumers all over the world. They sell directly to consumers through their online store and in some retail shops – but they don’t believe in the hard sell. They believe in creating an experience for their customers – they want to win the hearts of their customers first – and their wallet. Which can be a difficult thing to do on a global level.
- Also, if you answer questions and share your insight. When you need your questions answered, your network will reciprocate and also even cover you when you are away.
- Finally don’t forget to thank and congratulate your colleagues in the network. A simple thank you that others see, goes a long way in building your reputation and good will.
- Anna You can work as a team, share content without sending e-mails back and forth. Create a space online where you can build and contribute together. Also, when a new team member joins, they can onboard quickly with all the content in one place for them to quickly understand. No need for digging through e-mails anymore.
- If you use your social savvy to grow your expertise and develop your network. Your network will make you smarter, because if you can’t answer a question you can always reach out to your network and five minutes later you will have the answer.