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Using Social Media 
To Your Advantage 
…………………………………………………………………………………… 
Adam Dince @adamdince 
Deluxe Corporation 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
Agenda 
 Introduction 
 5 tips to use social media to your advantage 
 Build a relevant audience 
 Nurture your audience 
 Create audience profiles 
 Leverage competitor data 
 Use social media for SEO 
BASIC 
INTERMEDIATE 
ADVANCED
Introduction 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
About the presenter 
 Adam Dince @adamdince 
 Adam is the Director of Earned Media at Deluxe and Director of 
Communications for MnSearch. 
 He brings more than 13 years of experience in online marketing and Web 
development, both B2B and B2C, and has helped dozens of Fortune 100 
companies as well as small business owners create the winning 
strategies. 
Contributor To: 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
About Deluxe 
@deluxecorp Facebook.com/deluxecorp 
www.deluxe.com/blog 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
The “Social Media Is Important” slide 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
Source: www.mediabistro.com
What is social media 
It’s us, using online networks to: meet, talk, share ideas, get 
recommendations and…. 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
We look at funny pictures 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Take mindless quizzes 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Argue politics 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
And “stalk” others 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
So, with all the noise… 
As of 7/29/2014 @ 4:35:14 PM 
http://techcrunch.com/2014/07/23/facebook-usage-time/ 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
How do you stand out? 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Build A Relevant 
Audience 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Why is a relevant audience important? 
 There’s no point in acquiring a following that has no 
use for your product or service 
 At some point, you’ll want your social networks to 
do the “networking” for you 
 A representative following is important for 
advertising efficacy 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Invite to connect via email 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Use Gmail & Chrome Extension “Rapportive” 
https://rapportive.com/install 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Google Plus Search 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Social call-to-actions on your Website 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Promote in-store 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Targeted Facebook and Social Ads 
https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/ 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
INTERMEDIATE
Use custom audience, email match 
https://www.facebook.com/business/a/online-sales/custom-audiences 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
ADVANCED
Retarget Website visitors on social networks 
http://www.adroll.com 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
User visits Website 
and a retargeting 
cookie is dropped 
Same users are 
retargeted on Twitter 
with content & 
possibly “follow” you 
Same users are 
retargeted on Facebook 
with content & possibly 
“Like” you. 
ADVANCED
Nurture Your 
Audience 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Why is audience nurturing important? 
 You’ll create: 
 Relationships 
 Advocacy 
 Loyalty 
 Sales 
 Referrals 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Talk with / not “at” 
 Asking our social networks 
to keep up with us on a 
regular basis is not a small 
favor. 
 Reward them with showing 
that you’re just as interested 
in them as they are in you. 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Share helpful content 
 Mix your sales and 
promotional content with 
informative and useful 
content 
 Research your audience, find 
out what they’re interested in 
and share content related to 
them 
 You don’t have to write the 
content—you can share 
helpful information from 3rd 
party Websites 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Share your network’s content 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
 We like to ask our 
networks to SHARE our 
content (which helps us) 
 How are we reciprocating? 
 Why would our audience 
care about our success if 
we don’t care about theirs? 
 What if you were able to 
build up mutual admiration 
with your audience? 
BASIC
Proactively like, follow & circle 
 If you like, follow & circle 
accounts within your 
targeted audience, over 
time, they may well follow 
you back 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Don’t worry about ratios 
 You’ll hear marketers tell you that 
you need to have more followers 
than people you’re following or 
else your “authority” scores 
tanks 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
 That’s bad advice 
 Follow people that are relevant 
and important to you! 
Really? 
Really! 
BASIC
Create Audience 
Profiles 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Why are audience profiles important? 
 You’ll answer the questions: 
 Are my social network connections similar to my 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
customers? 
 What things are my social audience interested 
in? 
 Am I sharing the right content for my social 
media audience?
Use Facebook Graph Search 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
INTERMEDIATE
Use Facebook Audience Insights 
https://www.facebook.com/business/news/audience-insights 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
INTERMEDIATE
Use FollowerWonk 
https://followerwonk.com/ 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
ADVANCED
Leverage Your 
Competitor's Data 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Why are audience profiles important? 
 You’ll answer the questions: 
 Are my social network connections similar to my 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
customers? 
 What interests does social audience have? 
 Am I sharing the right content for my social 
media audience? 
 Am I spending too much money marketing to 
people who will never buy my products / services
Use Facebook Graph Search 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
INTERMEDIATE
Use Facebook Graph Search some 
more 
That’s my dog 
Scrappy 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
INTERMEDIATE
Use Twitter to get data 
https://support.twitter.com/articles/76460-using-twitter-lists 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
Oh yeah, I can 
see anyone’s 
followers 
ADVANCED
Use Twitter to get customers 
https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Use It For Search 
Engine Optimization 
(SEO) 
…………………………………………………………………………………… 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Why is SEO important? 
 Searching is the most popular online activity 
 Returning in search results at the moment someone 
searches for you is vital to your success 
 Your competitors are optimizing 
 It’s free 
 It’s part of your larger digital footprint 
Register for the SEO 101 and /or SEO 201 
www.deluxe.com/webinars 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
Own the first page of Google SERPS 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Sharing GOOD content is great for links 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
My Blog 
Oprah’s 
Blog 
BASIC
Use reviews to get more clicks from search 
engine results pages 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
Use social to personalize search results 
Personalized Non-Personalized 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
BASIC
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. 
Summary 
 Follow me @adamdince 
 Follow Deluxe @deluxecorp 
 Remember these 5 tips 
 Build a relevant audience 
 Nurture your audience 
 Create audience profiles 
 Leverage competitor data 
 Use Social for SEO
QUESTIONS? 
 Need Local SEO Help? 
 Contact Carmen Smith 
 913-541-7943 
 carmen.smith@deluxe.com 
 Or Connect With Us: 
 @deluxecorp 
 facebook.com/deluxecorp 
 youtube.com/deluxecorporation 
 linkedin.com/company/deluxecorporation 
© 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.

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Using Social Media to Your Advantage

  • 1. Using Social Media To Your Advantage …………………………………………………………………………………… Adam Dince @adamdince Deluxe Corporation © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 2. © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. Agenda  Introduction  5 tips to use social media to your advantage  Build a relevant audience  Nurture your audience  Create audience profiles  Leverage competitor data  Use social media for SEO BASIC INTERMEDIATE ADVANCED
  • 3. Introduction …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 4. About the presenter  Adam Dince @adamdince  Adam is the Director of Earned Media at Deluxe and Director of Communications for MnSearch.  He brings more than 13 years of experience in online marketing and Web development, both B2B and B2C, and has helped dozens of Fortune 100 companies as well as small business owners create the winning strategies. Contributor To: © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 5. About Deluxe @deluxecorp Facebook.com/deluxecorp www.deluxe.com/blog © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 6. The “Social Media Is Important” slide © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. Source: www.mediabistro.com
  • 7. What is social media It’s us, using online networks to: meet, talk, share ideas, get recommendations and…. © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 8. We look at funny pictures © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 9. Take mindless quizzes © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 10. Argue politics © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 11. And “stalk” others © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 12. So, with all the noise… As of 7/29/2014 @ 4:35:14 PM http://techcrunch.com/2014/07/23/facebook-usage-time/ © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 13. How do you stand out? © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 14. Build A Relevant Audience …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 15. Why is a relevant audience important?  There’s no point in acquiring a following that has no use for your product or service  At some point, you’ll want your social networks to do the “networking” for you  A representative following is important for advertising efficacy © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 16. Invite to connect via email © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 17. Use Gmail & Chrome Extension “Rapportive” https://rapportive.com/install © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 18. Google Plus Search © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 19. Social call-to-actions on your Website © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 20. Promote in-store © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 21. Targeted Facebook and Social Ads https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/ © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. INTERMEDIATE
  • 22. Use custom audience, email match https://www.facebook.com/business/a/online-sales/custom-audiences © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. ADVANCED
  • 23. Retarget Website visitors on social networks http://www.adroll.com © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. User visits Website and a retargeting cookie is dropped Same users are retargeted on Twitter with content & possibly “follow” you Same users are retargeted on Facebook with content & possibly “Like” you. ADVANCED
  • 24. Nurture Your Audience …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 25. Why is audience nurturing important?  You’ll create:  Relationships  Advocacy  Loyalty  Sales  Referrals © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 26. Talk with / not “at”  Asking our social networks to keep up with us on a regular basis is not a small favor.  Reward them with showing that you’re just as interested in them as they are in you. © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 27. Share helpful content  Mix your sales and promotional content with informative and useful content  Research your audience, find out what they’re interested in and share content related to them  You don’t have to write the content—you can share helpful information from 3rd party Websites © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 28. Share your network’s content © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.  We like to ask our networks to SHARE our content (which helps us)  How are we reciprocating?  Why would our audience care about our success if we don’t care about theirs?  What if you were able to build up mutual admiration with your audience? BASIC
  • 29. Proactively like, follow & circle  If you like, follow & circle accounts within your targeted audience, over time, they may well follow you back © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 30. Don’t worry about ratios  You’ll hear marketers tell you that you need to have more followers than people you’re following or else your “authority” scores tanks © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.  That’s bad advice  Follow people that are relevant and important to you! Really? Really! BASIC
  • 31. Create Audience Profiles …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 32. Why are audience profiles important?  You’ll answer the questions:  Are my social network connections similar to my © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. customers?  What things are my social audience interested in?  Am I sharing the right content for my social media audience?
  • 33. Use Facebook Graph Search © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. INTERMEDIATE
  • 34. Use Facebook Audience Insights https://www.facebook.com/business/news/audience-insights © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. INTERMEDIATE
  • 35. Use FollowerWonk https://followerwonk.com/ © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. ADVANCED
  • 36. Leverage Your Competitor's Data …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 37. Why are audience profiles important?  You’ll answer the questions:  Are my social network connections similar to my © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. customers?  What interests does social audience have?  Am I sharing the right content for my social media audience?  Am I spending too much money marketing to people who will never buy my products / services
  • 38. Use Facebook Graph Search © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. INTERMEDIATE
  • 39. Use Facebook Graph Search some more That’s my dog Scrappy © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. INTERMEDIATE
  • 40. Use Twitter to get data https://support.twitter.com/articles/76460-using-twitter-lists © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. Oh yeah, I can see anyone’s followers ADVANCED
  • 41. Use Twitter to get customers https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 42. Use It For Search Engine Optimization (SEO) …………………………………………………………………………………… © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 43. Why is SEO important?  Searching is the most popular online activity  Returning in search results at the moment someone searches for you is vital to your success  Your competitors are optimizing  It’s free  It’s part of your larger digital footprint Register for the SEO 101 and /or SEO 201 www.deluxe.com/webinars © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.
  • 44. Own the first page of Google SERPS © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 45. Sharing GOOD content is great for links © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. My Blog Oprah’s Blog BASIC
  • 46. Use reviews to get more clicks from search engine results pages © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 47. Use social to personalize search results Personalized Non-Personalized © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. BASIC
  • 48. © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed. Summary  Follow me @adamdince  Follow Deluxe @deluxecorp  Remember these 5 tips  Build a relevant audience  Nurture your audience  Create audience profiles  Leverage competitor data  Use Social for SEO
  • 49. QUESTIONS?  Need Local SEO Help?  Contact Carmen Smith  913-541-7943  carmen.smith@deluxe.com  Or Connect With Us:  @deluxecorp  facebook.com/deluxecorp  youtube.com/deluxecorporation  linkedin.com/company/deluxecorporation © 2014 Deluxe Enterprise Operations, © 2014 Deluxe Enterprise OperatioInnsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v ed.