This document discusses how HealthCastle uses gorgeous food photos on social media platforms like Facebook, Pinterest, and StumbleUpon to increase their online reach and engagement. It provides tips for taking good food photos with point-and-shoot or DSLR cameras, such as using manual settings, controlling lighting, and not letting equipment limitations prevent someone from taking quality photos. The document concludes that these social media sites are top traffic drivers for HealthCastle and that beautiful food images can help attract new users and engage current readers.

1. Using Gorgeous Food Photos to
Increase Your Online Reach
Ian Lee, MSc
Director of Marketing - HealthCastle.com

2. @HealthCastleIan

3. Objective
• Share how HealthCastle use food photos to reach
new users and lift engagement
Trusted. Fun, & Practical.

4. HealthCastle.com

5. HealthCastle.com

6. Facebook

7. Facebook

8. Facebook

9. Pinterest

10. Pinterest

11. Pinterest
http://pinterest.com/source/healthcastle.com/

12. Pinterest

13. Pinterest

14. StumbleUpon

15. What Do You Do on Facebook?
Trusted. Fun, & Practical.

16. What Do You Do on Facebook?
DURIAN!
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17. What Do You Do on Facebook?
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18. What Do You Do on Facebook?
ORANGE!
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19. Equipment Limitation is a Myth
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20. Equipment Limitation is a Myth
Which image was taken with a digital SLR?
Point & Shoot - 2 Megapixels
Digital SLR - 6.1 Megapixels
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21. Equipment Limitation is a Myth
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22. Point & Shoot Cameras
• Use Manual Mode
• Disable flash
• Use Vivid Setting - Use Macro Setting
• Use low ISO and adjust shutter and aperture accordingly
• In low light,  ISO and/or use tripod & self-timer
• Control Light
• Use large kitchen windows
• Use adjustable shutters
Trusted. Fun, & Practical.

23. Digital SLR Cameras
• Use Aperture Mode (A Mode; not AUTO)
• Disable flash
• Set low ISO when possible
• Use a fast lens (50mm 1.8)
• Set aperture (f2.2 - f3.2)
• Control Light
• Use large kitchen windows
• Use adjustable shutters
Trusted. Fun, & Practical.

24. Bottom Line
• Facebook, Pinterest and StumbleUpon are Top 10
traffic sources for HealthCastle.com
• Gorgeous food photos can help to reach new users
and engage current readers
• Don’t let equipment hold you back
Trusted. Fun, & Practical.

25. Connect with Me!
Facebook.com/HealthCastle
@HealthCastleIan