1. Alternate reality games (ARGs) are interesting because they create large temporary online communities focused on collaborative tasks, demonstrating the power of self-organization and open technology.
2. However, ARGs are just a small example of the depth and power of the new participatory, social, user-generated web ("Web 2.0") and its uneasy relationship with traditional business models.
3. The document discusses the rise of the new social web and collective intelligence, as well as different reactions businesses have taken or could take to the new web, including ignoring it, advertising to it, reacting to it, participating in it, or competing with it.
Slides from my Web Directions @Media London talk, 27 May 2011.
Looking through the lenses of industrial design, architecture and animation, I talk about the skills interaction designers will need in the future and my experiments / experiences.
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Looking through the lenses of industrial design, architecture and animation, I talk about the skills interaction designers will need in the future and my experiments / experiences.
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In this interactive session, Dave Logan gives you an overview of how to upgrade your organization one tribe at a time. The result is unprecedented impact and financial success. At the heart of this session is the principals’ ten-year study on thousands people (published in 2008 as Tribal Leadership) that mapped, for the first time, five stages of corporate culture and the unique leverage points to nudge a group forward.
Until recently, most low carbon retrofits have been carried out by experts and enthusiasts on their own houses. However, retrofit needs to move rapidly into the mass market if we are to meet our carbon reduction targets. What if occupants are not experts? Is "usability" dependent on context, user goals, and the user's ability to achieve these with "effectiveness, efficiency and satisfaction" a useful framework for assessing the success of low carbon retrofit? Do the goals of users match those of designers? What evidence is there of good and poor usability in low carbon retrofit?
Residents’ primary motivations for involvement were reduced fuel bills and improved comfort, rather than green issues. Initial monitoring has revealed the importance of usability and personal control in achieving these aims for the residents. In this they are likely to be closer to the typical mass-market customer than the early pioneers.
Marianne Heasleip from URBED presented initial findings from a set of linked case studies of completed low carbon whole house retrofits in the social housing sector the UK. Her findings point to the importance of matters such as the specification of controls, the quality of handover information, the importance of communication whilst the works are in progress and the need for ongoing customer care. This is likely to have management and cost implications in any mass market retrofit scheme. She suggests that usability should indeed be a significant concern for designers, of both whole houses and individual products, at strategic and tactical levels.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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USF ARG seminar Feb 08
1. Alternate Reality Gaming
and the uneasy relationship between
business and the New Web
J.P. Allen
University of San Francisco
blog.jpedia.org
2. Summary
(if you don’t enjoy surprise endings)
1. ARGs are interesting because they:
• are large, temporary, task-focused online communities
(unlike most...see Preece, 2000; Allen, 2008)
• show the power of self-organization and open
technology (see Benkler, 2006; von Hippel, 2005)
2. but ARGs are but one small example of the
depth and power of the New Web...
and its uneasy relationship
with business as we know it
8. Regular story releases (multiple media)
Dean Duffington,
University of San Andreas Business School
Professor Soyrizo,
University of San Andreas Business School
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23.
24. The depth and power of the
New Web
• The participatory web
• The social web
• User-generated content
• “Web 2.0”
• Collective intelligence
(rojo.com)
25. The New Web - not your mama’s dot.com internet...
Three major changes, 2001 to 2007:
• Consolidation of Search: In 2001, people apparently had a really
hard time finding stuff. In the top 25 sites, 10 were some form of
search engine or portal. With the exception of the MSN, Yahoo and
Google, the rest have fallen out of the picture.
• Shift toward socialization: The top sites in 2001 were predominately
focused on delivering one-way information, whether it be through
search, professional produced media, or ecommerce. In 2007, the top
50 are skewed heavily towards social sites, so much so, in fact, that
MySpace, Youtube, and Facebook account for a collective 14% of all
time spent online.
• Increasing entertainment: With broadband speed comes broadband
media and games. Pogo.com, runescape.com, and neopets.com all
live in the top 25 sites on the web.
(compete.com)
29. The New Web as an independent force
For “free”
Groups, forums, wikis, blogs,
For less than $100/year... file/photo/video sharing, FAQs,
1,500 Gb storage opinion/review sharing, social
15 Tb transfer/month networks, auctions, real-time
Payment processing collaboration...
Targeted ads
Full web analytics
World-class software for:
web server and database
content management
wikis and forums
CRM
online education and training
...and tens of thousands more apps
(3mpub.com)
30. The New Web
Freely available knowledge
Knowledge
Technology Community
Open technology
Online community
31. Knowledge What to do with
the New Web?
Technology Community
Ignore it?
Advertise to it?
React to it?
Interact with it?
Participate in it?
Control it?
Use it?
Subcontract to it?
Compete with it?
Destroy it?
32. Reactions to the New Web:
the next generation of Alternate Reality Games
ARGs as marketing - Audi’s Art of the Heist
ARGs as stand-alone business - Perplex City
ARGs as point of view - World Without Oil
Amateur ARGs - OpAphid ARG for lonelygirl15
33. Summary
(in case you got lost along the way)
1. ARGs are interesting because they:
• are large, temporary, task-focused online communities
(unlike most...see Preece, 2000; Allen, 2008)
• show the power of self-organization and open
technology (see Benkler, 2006; von Hippel, 2005)
2. but ARGs are but one small example of the
depth and power of the New Web...
and its uneasy relationship with business as we
know it
34. What are my plans?
• Knowledge
“How Web 2.0 solves the knowledge sharing
problem” - IEEE ISTAS conference
prosper 450k loans
• Community facebook 1% US internet
“Online communities that break the rules” digg 1m daily visitors
plentyoffish 1.2m users
• Technology
craigslist 10m new ads/m
“Six Web 2.0 capabilities that changed
linkedin 25 new u/minute
knowledge sharing”
argn 420k posts
ABA National Institute on CyberLaw,
Virtual Reality panel yelp 1m reviews
tripadvisor 10m reviews
• The New Web
wikipedia 8.3m articles
New Web mini-case collection wordpress 78k posts/day
“Web Renaissance” book proposal
35. What are your plans?
I cannot imagine an area of business that will not
be touched by the new online world.