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Uses of gratification of our target
audience
Entertainment Information Personal relationshipsPersonal identify
The creation of
a sense of
escapism from
everyday life
and thus a
diversion/distrac
tion
Interacting with
the media on an
emotional level
and substituting
the relationships
with the media for
real relationships
References to
popular culture
and current
affairs to appeal
to the
intellectual
sides of media
consumers
A process by
which a
consumer finds
themselves
reflected in the
media and
learns about
their personal
values
Primary TargetAudience
Consistsofactivitiesthatthis agegroupwouldtake
partin e.g. swimming, going tothe beach,having
outwithfriendsandgoing tothearcades.
The songis aremixedversion ofthe originalso it
comes acrossasmoreofa popsongthanaslow
alternativesong –makingit moremainstream.
Entertainment Information
Popularculturereferences-The video has
a‘Tumblr’‘Vintage’feelto itthata lotof
youngteens areinto rightnowthe –
vintage,grainyfilterreflects this.
Personal Relationships
Can relate to youngteens byseeing 2
strong female characters in a video with
no males involved – song lyrics about a
boy not understanding or appreciating life
– could makefemales feel theyhavethe
same attitude to the characters.
PersonalIdentity
Couldmake younggirls understandthatitsnotworthbeing withsomeonewhodoesn’tappreciatethem.
Couldbeencouragedtojustspend theiryouthbeing withfriendsandnotbeing tooconsideredabout
relationshipsthataren’tsignificantatthis age.
SecondaryTargetAudience
Entertainment Information Personal Relationships
PersonalIdentity
The slightlydarksidetothe video
connectsmorewiththis age
groupastheseteens arelikely to
begoing throughsimilar life
problems.
The lyricsrelate tothis agegroup
more,andastheyareoldertheyare
alot moreindependentandcoulddo
morethingswith friendslike in the
video.
Showingthe bandmemberstogether
having funcouldencourage girls to want
tospend moretime withfriendsand
familyasopposedtoworryingabout
relationships.
The bandmemberslooklike confidentyoungfemalesandcouldencourageteens
tobethe same.
TertiaryTarget Audience
Entertainment Information PersonalRelationships
PersonalIdentity
The youthfulness
encouragesa senseof
nostalgiatowardsolder
females.
Theycould communicatetoyoungergirls
such asdaughtersandsisters.
The referencesto
popularculturewould
appealtotheirfemale
tastes.
Theymay feel that the lyricsmay remindthem of a past relationship they have had that didn’t work
out.

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Uses of gratification of our target audience

  • 1. Uses of gratification of our target audience
  • 2. Entertainment Information Personal relationshipsPersonal identify The creation of a sense of escapism from everyday life and thus a diversion/distrac tion Interacting with the media on an emotional level and substituting the relationships with the media for real relationships References to popular culture and current affairs to appeal to the intellectual sides of media consumers A process by which a consumer finds themselves reflected in the media and learns about their personal values
  • 3. Primary TargetAudience Consistsofactivitiesthatthis agegroupwouldtake partin e.g. swimming, going tothe beach,having outwithfriendsandgoing tothearcades. The songis aremixedversion ofthe originalso it comes acrossasmoreofa popsongthanaslow alternativesong –makingit moremainstream. Entertainment Information Popularculturereferences-The video has a‘Tumblr’‘Vintage’feelto itthata lotof youngteens areinto rightnowthe – vintage,grainyfilterreflects this. Personal Relationships Can relate to youngteens byseeing 2 strong female characters in a video with no males involved – song lyrics about a boy not understanding or appreciating life – could makefemales feel theyhavethe same attitude to the characters. PersonalIdentity Couldmake younggirls understandthatitsnotworthbeing withsomeonewhodoesn’tappreciatethem. Couldbeencouragedtojustspend theiryouthbeing withfriendsandnotbeing tooconsideredabout relationshipsthataren’tsignificantatthis age.
  • 4. SecondaryTargetAudience Entertainment Information Personal Relationships PersonalIdentity The slightlydarksidetothe video connectsmorewiththis age groupastheseteens arelikely to begoing throughsimilar life problems. The lyricsrelate tothis agegroup more,andastheyareoldertheyare alot moreindependentandcoulddo morethingswith friendslike in the video. Showingthe bandmemberstogether having funcouldencourage girls to want tospend moretime withfriendsand familyasopposedtoworryingabout relationships. The bandmemberslooklike confidentyoungfemalesandcouldencourageteens tobethe same.
  • 5. TertiaryTarget Audience Entertainment Information PersonalRelationships PersonalIdentity The youthfulness encouragesa senseof nostalgiatowardsolder females. Theycould communicatetoyoungergirls such asdaughtersandsisters. The referencesto popularculturewould appealtotheirfemale tastes. Theymay feel that the lyricsmay remindthem of a past relationship they have had that didn’t work out.