This document discusses the target audiences and gratifications for a media product. It identifies four key gratifications: entertainment, information, personal relationships, and personal identity. It then segments the target audiences into primary, secondary, and tertiary groups and describes how the media product appeals to each in terms of the four gratifications. The primary audience is active teens seeking entertainment from popular culture references. Older teens relate through more mature themes, while older females find nostalgia and can advise younger friends and family.