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User Experience
Applications for 
Service Design
Presented by Rafael M Lopes
2016 Society of Sensory Professionals Conference
October 26, 2016
What’s ahead
2
 2016 SSP Conference
1. Service Design vs Product Design
2. Examples by Senses
3. Service Design Considerations
Copyright 2016 @RafaelMLopes
•  Delight
•  Add Value
Approach
3
 2016 SSP Conference
Product vs Service
an intangible benefit that satisfies a
predefined need…
4
 2016 SSP Conference
Service:
Copyright 2016 @RafaelMLopes
Product vs Service
• Tangible
• Inventory
• Repeatable
• Longer Dev
• Distribution
• Proprietary
• Limited Data
5
 2016 SSP Conference
Product:
• Intangible
• Dynamic
• Difficult to Repeat
• Shorter Dev
• Delivery System
• Open Source
• Real-Time Analytics
Service:
Copyright 2016 @RafaelMLopes
User Experience
a person's entire experience using a
particular product, system or service. It
includes the practical, experiential,
affective, meaningful and value aspects
of ha human–computer interaction
6
 2016 SSP Conference
Source: Wikipedia (paraphrased)
Copyright 2016 @RafaelMLopes
7
 2016 SSP Conference
So what?
Lars Plougmann https://flic.kr/p/9es4mr
8
 2016 SSP Conference
So what?
1. Feeding the world
2. New Product Failures
3. Importance of User Experience
Copyright 2016 @RafaelMLopes
Feeding the world
9
 2016 SSP Conference
NationalGeographic.com
New Product Failures
10
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
User Experience Driver
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89%
Source: Gartner 2014
Copyright 2016 @RafaelMLopes
Service Examples
12
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João Loureiro https://flic.kr/p/4wYUvE
Sight
13
 2016 SSP Conference
Click to watch video: https://www.wired.com/video/the-sfmoma-s-new-app-will-forever-change-how-you-enjoy-museums
Copyright 2016 @RafaelMLopes
Sight
14
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Sight
15
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 Copyright 2016 @RafaelMLopes
Sight
16
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Hearing
17
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Hearing
18
 2016 SSP Conference
Click to watch video: https://vimeo.com/108389610
Taste
19
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Taste
20
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Smell
21
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Smell
22
 2016 SSP Conference
Copyright 2016 @RafaelMLopes
Touch
23
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Touch
24
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Multi-Sensory 
25
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
Multi-Sensory
26
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 Copyright 2016 @RafaelMLopes
Multi-Sensory
27
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 Copyright 2016 @RafaelMLopes
28
 2016 SSP Conference
Design Recommendations
Copyright 2016 @RafaelMLopes
29
 2016 SSP Conference
Create More Value
Copyright 2016 @RafaelMLopes
30
 2016 SSP Conference
ImageVault
TM
Copyright 2016 @RafaelMLopes
31
 2016 SSP Conference
FridgeCam
Copyright 2016 @RafaelMLopes
32
 2016 SSP Conference
Map Entire User Journey
Copyright 2016 @RafaelMLopes
33
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
34
 2016 SSP Conference
Source: PracticalServiceDesign.com
Copyright 2016 @RafaelMLopes
35
 2016 SSP Conference
Design for Intuitiveness
Copyright 2016 @RafaelMLopes
36
 2016 SSP Conference
Source: The Skool
“Great user experience helps users find what
they need faster by reducing the time between
comprehension and action.”
Copyright 2016 @RafaelMLopes
37
 2016 SSP Conference
Leverage Community
Copyright 2016 @RafaelMLopes
38
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
39
 2016 SSP Conference
Make it Beautiful
Copyright 2016 @RafaelMLopes
40
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
41
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
42
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
43
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
44
 2016 SSP Conference
Test, Iterate, Repeat
Copyright 2016 @RafaelMLopes
45
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
46
 2016 SSP Conference
Strive to Delight
Copyright 2016 @RafaelMLopes
47
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 Copyright 2016 @RafaelMLopes
48
 2016 SSP Conference
 Copyright 2016 @RafaelMLopes
49
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 Copyright 2016 @RafaelMLopes
50
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 Copyright 2016 @RafaelMLopes
51
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 Copyright 2016 @RafaelMLopes
7 Service Design Best Practices
52
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1.  Create more value 
2.  Map entire User Journey
3.  Design for intuitiveness
4.  Leverage community
5.  Make it beautiful
6.  Test, iterate, repeat
7.  Strive to delight
Copyright 2016 @RafaelMLopes
53
 2016 SSP Conference
“Not by appointment do we meet delight, or joy;
They heed not our expectancy; But round some
corner of the streets of life they of sudden greet
us with a smile.”
- Gerald Massey
Copyright 2016 @RafaelMLopes
54
Thank You.
Twitter: @RafaelMLopes
Email: rafaellopes@yahoo.com
Phone: 877-490-9887




2016 SSP Conference
 Copyright 2016 @RafaelMLopes

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Sensory Based User Experience Applications for Service Design

  • 1. User Experience Applications for Service Design Presented by Rafael M Lopes 2016 Society of Sensory Professionals Conference October 26, 2016
  • 2. What’s ahead 2 2016 SSP Conference 1. Service Design vs Product Design 2. Examples by Senses 3. Service Design Considerations Copyright 2016 @RafaelMLopes
  • 3. •  Delight •  Add Value Approach 3 2016 SSP Conference
  • 4. Product vs Service an intangible benefit that satisfies a predefined need… 4 2016 SSP Conference Service: Copyright 2016 @RafaelMLopes
  • 5. Product vs Service • Tangible • Inventory • Repeatable • Longer Dev • Distribution • Proprietary • Limited Data 5 2016 SSP Conference Product: • Intangible • Dynamic • Difficult to Repeat • Shorter Dev • Delivery System • Open Source • Real-Time Analytics Service: Copyright 2016 @RafaelMLopes
  • 6. User Experience a person's entire experience using a particular product, system or service. It includes the practical, experiential, affective, meaningful and value aspects of ha human–computer interaction 6 2016 SSP Conference Source: Wikipedia (paraphrased) Copyright 2016 @RafaelMLopes
  • 7. 7 2016 SSP Conference So what? Lars Plougmann https://flic.kr/p/9es4mr
  • 8. 8 2016 SSP Conference So what? 1. Feeding the world 2. New Product Failures 3. Importance of User Experience Copyright 2016 @RafaelMLopes
  • 9. Feeding the world 9 2016 SSP Conference NationalGeographic.com
  • 10. New Product Failures 10 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 11. User Experience Driver 11 2016 SSP Conference 89% Source: Gartner 2014 Copyright 2016 @RafaelMLopes
  • 12. Service Examples 12 2016 SSP Conference João Loureiro https://flic.kr/p/4wYUvE
  • 13. Sight 13 2016 SSP Conference Click to watch video: https://www.wired.com/video/the-sfmoma-s-new-app-will-forever-change-how-you-enjoy-museums Copyright 2016 @RafaelMLopes
  • 14. Sight 14 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 15. Sight 15 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 16. Sight 16 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 17. Hearing 17 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 18. Hearing 18 2016 SSP Conference Click to watch video: https://vimeo.com/108389610
  • 19. Taste 19 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 20. Taste 20 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 21. Smell 21 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 22. Smell 22 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 23. Touch 23 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 24. Touch 24 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 25. Multi-Sensory 25 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 26. Multi-Sensory 26 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 27. Multi-Sensory 27 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 28. 28 2016 SSP Conference Design Recommendations Copyright 2016 @RafaelMLopes
  • 29. 29 2016 SSP Conference Create More Value Copyright 2016 @RafaelMLopes
  • 30. 30 2016 SSP Conference ImageVault TM Copyright 2016 @RafaelMLopes
  • 31. 31 2016 SSP Conference FridgeCam Copyright 2016 @RafaelMLopes
  • 32. 32 2016 SSP Conference Map Entire User Journey Copyright 2016 @RafaelMLopes
  • 33. 33 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 34. 34 2016 SSP Conference Source: PracticalServiceDesign.com Copyright 2016 @RafaelMLopes
  • 35. 35 2016 SSP Conference Design for Intuitiveness Copyright 2016 @RafaelMLopes
  • 36. 36 2016 SSP Conference Source: The Skool “Great user experience helps users find what they need faster by reducing the time between comprehension and action.” Copyright 2016 @RafaelMLopes
  • 37. 37 2016 SSP Conference Leverage Community Copyright 2016 @RafaelMLopes
  • 38. 38 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 39. 39 2016 SSP Conference Make it Beautiful Copyright 2016 @RafaelMLopes
  • 40. 40 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 41. 41 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 42. 42 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 43. 43 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 44. 44 2016 SSP Conference Test, Iterate, Repeat Copyright 2016 @RafaelMLopes
  • 45. 45 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 46. 46 2016 SSP Conference Strive to Delight Copyright 2016 @RafaelMLopes
  • 47. 47 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 48. 48 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 49. 49 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 50. 50 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 51. 51 2016 SSP Conference Copyright 2016 @RafaelMLopes
  • 52. 7 Service Design Best Practices 52 2016 SSP Conference 1.  Create more value 2.  Map entire User Journey 3.  Design for intuitiveness 4.  Leverage community 5.  Make it beautiful 6.  Test, iterate, repeat 7.  Strive to delight Copyright 2016 @RafaelMLopes
  • 53. 53 2016 SSP Conference “Not by appointment do we meet delight, or joy; They heed not our expectancy; But round some corner of the streets of life they of sudden greet us with a smile.” - Gerald Massey Copyright 2016 @RafaelMLopes
  • 54. 54 Thank You. Twitter: @RafaelMLopes Email: rafaellopes@yahoo.com Phone: 877-490-9887 2016 SSP Conference Copyright 2016 @RafaelMLopes