The document summarizes an upcoming Adobe developer event called CIRCUIT 2016 that will take place July 27-28, 2016 in Chicago, Illinois. CIRCUIT is a technical conference focused on Adobe Experience Manager (AEM) that aims to provide intermediate to advanced AEM developers sessions on new releases, tips/tricks, and open-source projects. The event is hosted by ICF Olson, an Adobe partner, and provides attendees with presentations, networking opportunities, and the ability to engage with technology vendors. Sponsorship opportunities are also outlined that provide various benefits for partners to promote themselves.

1. CIRCUITAN ADOBE DEVELOPER EVENT
July 27-28, 2016
Chicago, Illinois

2. Learn more about CIRCUIT 2016.
Visit circuitdevcon.com
2CIRCUIT 2016 Prospectus
WHO IS ICF OLSON?
A division of ICF International (NASDAQ: ICFI), ICF Olson is a full-service marketing-services agency
purpose built for the new realities facing clients. With 900 employees across 11 cities in the U.S., Canada and
India, ICF Olson is one of the world’s top 50 agency companies by revenue. It boasts uniquely broad and deep
expertise across the entire spectrum of marketing services, having been recognized as a “leader” in loyalty and
CRM by Forrester Research, Public Relations Agency of the Year by PR Week and Adobe Marketing Cloud’s
North American Partner of the Year.
We began hosting CIRCUIT in 2013, when Adobe approached CITYTECH (now a part of ICF OLSON) a
Business Plus integration partner, to host an AEM-specific event. Keen to show our expert knowledge and
facilitate the growth of others, we agreed to put on an event. We’re proud of what CIRCUIT has become and
what it will evolve to be.

3. WHAT IS CIRCUIT?
CIRCUIT is a strictly technical conference for developers. In it’s first two years, there were no great hall
exhibitions, no fluff. ICF OLSON is still committed to hard-driving, nuanced technical sessions, but we have
realized from attendee feedback and our own reflection that attendees want to see vendors and be able to talk
to them on a technical level about their products.
CIRCUIT attendees are primarily developers. Most of our attendees hail from the Midwest and East
Coast, come with a few coworkers, are intermediate- to advanced-level AEM developers, and are primarily
25–45-year-old men with a computer science degree.
++ Roughly 20 percent of our attendees each year have been decision-making directors, owners, and managers.
++ 66 percent of attendees are technical architects and developers, working deeply with AEM and
complimentary software.
We believe strongly in open-source projects and devote several sessions each year to new open-source
developments that advance the developer community and streamline integrations with all different
technology—from eCommerce platforms to translation services.
CIRCUIT 2016 Prospectus 3
20%
decision-making
directors, owners,
and managers
66%
technical architects
and developers,
working deeply
with AEM

4. WHEN
July 27 – 28, 2016
WHERE
Chicago Athletic Club Hotel (CAA)
12 S Michigan Avenue
Chicago, IL 60603
Hotel pricing is competitive and we encourage our attendees
to stay on-site at the CAA. The CAA is a spectacular venue,
recently and meticulously restored and reopened as a boutique
hotel just this past spring. With unique, eye-catching common
spaces and ballrooms, the CAA keeps the quirky, detail-
oriented tradition of CIRCUIT alive in its halls.
COST
++ $899
++ $799 (for early bird rates)
Includes full two-day technical conference including breakfast,
lunch, beverages and snacks, and a welcome/networking event
on the first night of the conference.
4CIRCUIT 2016 Prospectus
CIRCUIT 2016
An Adobe
Developer Event

5. 5CIRCUIT 2016 Prospectus
VALUE PROPOSITION
CIRCUIT attracts not only developers looking
to advance their technical skill, but also teams
from Fortune 500 companies, major retailers,
manufacturers, and sports and entertainment
firms looking to expand their reach with AEM and
vendors that integrate with AEM.
ICF OLSON has a legacy of innovation and being a
leader in our fields of work. As an Adobe Business
Plus partner and 2014 North American Partner
of the Year, the integration partners we choose to
recommend carry serious weight.
PRESENTATIONS
Presentations in the past have included topics such as:
++ AEM touch UI
++ AEM app building
++ Responsive Design, React.Js
++ Interactive Video Content
++ OSGi
++ Apache Sling
++ various open-source projects
For CIRCUIT 2016 we aim to continue offering:
++ technically heavy sessions with an emphasis on new releases in AEM
++ tips and tricks to run AEM more efficiently
++ new open-source projects designed to make developers’ lives easier
We also plan to focus more on client success stories, detailing how particular industries have implemented
AEM and revitalized their business. CIRCUIT sessions fall into three types, a short “lightening round”
session, an overview-level 30-minute session, and a deep-dive 60-minute session. All sessions include
time for Q & A from the crowd to foster discussion about each topic.
In addition to the daily sessions, through the CIRCUIT conference app we encourage engagement among
attendees with quizzes based on ibeacon technology and facilitate a speaker panel on the last day of the
conference for maximum involvement.
ICF Olson
Adobe
North American
Partner of the Year

6. 6CIRCUIT 2016 Prospectus
SPONSOR BENEFITS
Should you sign on as a CIRCUIT ’16 sponsor, there are a wide array of benefits that accord with different
levels of sponsorship.
++ Being a CIRCUIT sponsor is a low level commitment with much to gain from the exposure you’ll receive.
++ All sponsors will be promoted in CIRCUIT ’16 marketing materials, including our postcards at Adobe
Summit, promotional emails, CIRCUIT website, and also on conference banners, digital signage, and
conference materials.
++ Sponsors will receive the full conference attendee list.
++ Sponsorship options include logo display on promo items or SWAG given away at the conference; a
sponsor booth; or after-party, snack, or lunch sponsorship.
++ CIRCUIT ’16 promotion will start in earnest in early 2016 and continue through the conference dates of
July 27 and 28—and beyond—to collect surveys, responses, and to disseminate recordings after the event.
Being a CIRCUIT ’16 sponsor means 8–10 months of increased community awareness and engagement
with prospective clients, partners, and end users of your product/service.
CIRCUIT is a rapidly growing tech event!
40%
We expect 2016 CIRCUIT attendance to
increase another
Developer attendance increased by
In 2015, attendance grew by
50%
200%
SPONSOR LEVEL
SPONSORSHIP OPPORTUNITIES
Lanyard
$1k
Afternoon Snack
$1k
Main Hall Booth
$2k
Lunch (2)
$4k
Afterparty
$8k
Promoted in CIRCUIT '16 marketing materials, including Adobe Summit materials, email campaigns,
CIRCUIT website, on conference banners, digital signage, and conference materials
X X X X X
Receipt of full conference attendee list X X X X X
Logo displayed on promo items or SWAG X
Conference announcement and thank you X X X X
Vendor table/booth in the main conference hall, access to attendees during breaks, 1 company
rep present
X
Vendor table/booth in the lunch hall, access to attendees throughout lunch, and 10 minutes of
presentation time, 1 company rep present
X
Vendor table/booth at the afterparty event, access to attendees for the duration of event, 15 minutes of
presentation time, 2 company reps present
X

7. BUILT FOR THE NEW REALITIES THAT MATTER TO CLIENTS
CONTACT INFORMATION
Jennifer Daugherty
211 W. Wacker Drive Suite 1300
Chicago IL 60606
phone | +1.312.800.6949
email | jennifer.daugherty@icfi.com
Watch for announcements, the CIRCUIT agenda, and registration
by following @CircuitConf on twitter and shooting an email with
the subject ‘Sign up’ to circuitdevcon@icfi.com. We’ll make sure the
latest details come to your inbox (but not too often). Read more at
circuitdevcon.com.
©2016 ICF OlsonCIRCUIT 2016 Prospectus
DSG PPR 1215 0603
Visit
circuitdevcon.com
for more
information