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User Analysis
     - Identify your user
Need to analyze the background..
Need to analyze the background..




                       - Possible user group
                       - User’s goals and tasks
Need to understand the background..




- Business’s goals and
  objectives
Profile & persona




 - Profile clarifies assumption about actual users, tasks,
   and their environment, expectations, needs.

 - Persona is fictitious but psychologically more real user
   who represents the larger group of user.
Research methods includes


                             Direct                          Indirect
                 - One and one Interview            - Survey
                                                    - User representative
 Individual      - Contextual inquiry
                 - Observation
                 - Shadowing


                  - Focus group                     Web analytics
 Group            - Joint application development   Help desk
                                                    Discussion forum




 There is no perfect method to gather information about user, their
 tasks, environment etc.
One and one interview
One and one interview




   -   Collect most important data
   -   Get the explanation of most complex issues
   -   Analysis of users tasks, belief, attitude, experience, expectations, needs,
       environment, their reactions etc.
Focus group
Focus group




   - Small group discussion on one or more topics
   - Good for generating idea, brainstorming,
   - Get quick, more information and feedback about users about their tasks
   - Less expensive
Contextual interview
Contextual interview




    - Unstructured interview process with actual user in the context of using the
      system in real world

    - Watch and listen how user works or do their tasks in their own work environment

    - More natural and sometimes more real stick
Focus group
Online survey




    - Fast and cheap way to get information about users, their wants, likes,
      opinions, tasks

    - Collect automated bulk responses
Scenario includes
Scenario includes




    - Short story Includes who, what, when, how, whom, why
    - Discover relationship amongst tasks
    - Get the feeling of what will happen if multiple tasks occur together in real world

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User analysis in UCD process

  • 1. User Analysis - Identify your user
  • 2. Need to analyze the background..
  • 3. Need to analyze the background.. - Possible user group - User’s goals and tasks
  • 4. Need to understand the background.. - Business’s goals and objectives
  • 5. Profile & persona - Profile clarifies assumption about actual users, tasks, and their environment, expectations, needs. - Persona is fictitious but psychologically more real user who represents the larger group of user.
  • 6. Research methods includes Direct Indirect - One and one Interview - Survey - User representative Individual - Contextual inquiry - Observation - Shadowing - Focus group Web analytics Group - Joint application development Help desk Discussion forum There is no perfect method to gather information about user, their tasks, environment etc.
  • 7. One and one interview
  • 8. One and one interview - Collect most important data - Get the explanation of most complex issues - Analysis of users tasks, belief, attitude, experience, expectations, needs, environment, their reactions etc.
  • 10. Focus group - Small group discussion on one or more topics - Good for generating idea, brainstorming, - Get quick, more information and feedback about users about their tasks - Less expensive
  • 12. Contextual interview - Unstructured interview process with actual user in the context of using the system in real world - Watch and listen how user works or do their tasks in their own work environment - More natural and sometimes more real stick
  • 14. Online survey - Fast and cheap way to get information about users, their wants, likes, opinions, tasks - Collect automated bulk responses
  • 16. Scenario includes - Short story Includes who, what, when, how, whom, why - Discover relationship amongst tasks - Get the feeling of what will happen if multiple tasks occur together in real world
  • 17. Thank you I appreciate your feedback