The document discusses the use of Spanish in social media. It notes that Spanish is the third most used language on the internet, with over 7.8% of internet users communicating in Spanish. The use of Spanish on social media has grown 800% in the last decade, with 80 million people using Spanish on Facebook. However, Spanish grammar can make abbreviating messages on Twitter difficult and sometimes leads to errors. Social media is becoming an important gathering place for Spanish speakers, and the growth is expected to continue as internet access expands in Latin America. The future of Hispanic media will likely be bilingual and focused on personalized, on-demand content and engagement over passive readers.

1. The Use of Spanish in Social Media.
Hispanic Journalism 2.0.
by @JuanGavasa
Journalist

2. 1- Statistics on Spanish in Social Media
Spanishis the 3rd most
used language on the
internet after English and
Chinese.
Among those 2.1 billion
internet users, 7.8%
communicate in Spanish.
This has grown 800% in the
last decade.
80 million people
communicate in Spanish
on Facebook. There are a
total of 1 billion accounts.
The Use of Spanish in Social Media. Hispanic Journalism 2.0. / JUAN GAVASA

3. 2- Spanish and the issue with 142 characters
-Spanish grammar is less
flexible than English which is
used to abbreviations and
synthesis.
-The obligated “abbreviated
use” in Spanish on Twitter
sometimes provokes “careless
or misuse”.
-IssuewithGoogle’ssemanticsea
rchenginealgorithm.
The Use of Spanish in Social Media. Hispanic Journalism 2.0. / JUAN GAVASA

4. 3- Twitter &Facebook, the new meeting ground
-According to Sociology experts,
the constant growth of Spanish
in social media is due to the
nature of Hispanics.
-Potential growth: Only 39.5%
of the Latin American
population use the internet.
-Mexico(in 7th place) and
Spain(in 11th place) are among
the 20 countries with the
highest use “per capita of
Twitter” in the world.
The Use of Spanish in Social Media. Hispanic Journalism 2.0. / JUAN GAVASA

5. 4- Crisis in a model. The new narratives of
journalism Understanding,
Entertainment&Interactivity:
the success formula for new
journalistic projects.
The new digital generation:
The futureof Hispanic media in
Canada and the USA must be
bilingual.
The new journalism is based on
segmentation and the “on
demand” culture.
Crowfunding, self-
employment& “low-cost”
digital media Vs the larger
traditional media
organizations.
“There are no
longer readers
but people
that are
connected.”
The Use of Spanish in Social Media. Hispanic Journalism 2.0. / JUAN GAVASA