The LinkedIn Marketing Awards recognize creative B2B marketers who use LinkedIn to effectively generate awareness, shift perceptions, and drive advocacy and leads for their business, both organically and through paid media. The awards highlight lateral thinking and creative use of LinkedIn's platform and products to engage professionals and create growth opportunities for businesses.

2. The LinkedIn Marketing Awards shine the industry spotlight on
achievements in raising awareness, shifting perceptions, generating
leads and driving advocacy – both organically and through paid
media. We’ll be recognising the true lateral thinking and creative flair
that happens on LinkedIn: the ways that creative B2B marketers use
our platform and products to engage the world’s largest professional
audience, generating growth and opportunity for businesses and all
those involved with them.