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The U.S. Solar Industry: Story Behind the
                         Headlines


                                                      Shayle Kann
                                                  Managing Director, Solar
                                                     GTM Research

                                              U.S. Solar Market Insight

                                                    November 16, 2011
                                                     OR – Day 67 A.S.

COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
2011 Has Been a Tough Year For Solar Manufacturers




                            Source: GTM Research




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
The Fall-Out in the U.S.

     Bankruptcies



     Plant Closures




     Media
     (Over)Reaction




     Trade War
                                                  Vs.




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Trade Petition - Understanding Market Impacts




               Data is sourced from CA, NJ and MD, which together comprise over 50% of the U.S. market. However, actual market shares for the
               entire country may differ. Also note that this refers to manufacturer headquarters, not location of manufacturing facilities.




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Trade Petition - Understanding Market Impacts




     Data is sourced from CA, NJ and MD, which together comprise over 50% of the U.S. market. However, actual market shares for the
     entire country may differ. Also note that this refers to manufacturer headquarters, not location of manufacturing facilities.




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Trade Petition – Near-Term Questions

     •     Timing – 1603 vs. Potential Duties


     •     Q4 Shipment Boom – Bigger or Smaller?


     •     Financing and Redesign for Late-Stage Projects


     •     Will Suppliers Take on the Duty Risk?




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
The Growing Importance of the U.S. End Market




         Source: GTM Research/SEIA® U.S. Solar Market Insight TM




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
U.S. States With >10 MW of PV Installations, 2007




                                                       NJ

                        NV
                                                  CO
              CA




         Source: GTM Research


COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
U.S. States With >10 MW of PV Installations, 2011E



                                                                                      MA
                 OR                                                        NY
                                                                      PA         NJ
                                                                 OH              DE
                        NV
                                                                                MD
                                                  CO
                 CA                                                   NC
                                                            TN
                                 AZ           NM

                                                       TX

                                                                      FL
                            HI

         Source: GTM Research


COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
The Latest Installation Numbers




                      Source: GTM Research/SEIA® U.S. Solar Market Insight TM




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Non-Residential Market In a State of Flux




                       Source: GTM Research




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
U.S. Residential Solar Lease Landscape




      Tax              Third-Party   Finance Providers       Residential       Module Suppliers
    Equity               Finance     w/ Subcontracted    Integrators/Finance    w/ Residential
   Providers            Providers       Installations         Providers        Lease Programs




Source: GTM Research
The Spectrum of Possibilities for 2012
                      Module Pricing                        Project Financing              State Market Dynamics
                        Global                                                                    NY Solar            Growth in
                        Oversupply                                          Increased
                                                                                                  Jobs Act            TX, MO,
                                                                            Tax Equity
                                                                            from                                      IL, PR
                                                                            Corporates,          NJ: S2371
   Drivers




                                                                            New Entrants
                                                                                                  PA: HB 1580




                     Global            Chinese             1603 Cash                          State
                                                                       Tax Equity                               New Market
                 Supply/Demand        Cell /Module           Grant                          Legislatio
                                                                        Supply                                  Development
                    Balance           Import Duty          Extension                            n
   Constraints




                                            Small Duty;
                                            Chinese
                                            Suppliers                                             OH RPS
                                            Remain                                                Roll-Back
                                            Active
                                                                            Tax Equity            CSI Funding
                        Global
                                            Large Duty;                     Bottleneck,           Depletion
                        Undersupply
                                            Disappearanc                    Rates >15%-
                                            e of Chinese                    17%
                                            Suppliers




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Final Thoughts: We Have a Long Way to Go




                 Source: EIA, GTM Research


             Source: DOE, GTM Research


COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
Thank You!
                                                       Shayle Kann
                                                Managing Director, Solar
                                                      GTM Research
                                              Email: kann@gtmresearch.com
                                                 www.gtmresearch.com

                     U.S. Solar Market Insight Reports           U.S. Utility PV Market Tracker




COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED

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U.S. Solar Market Insight Conference 2011

  • 1. The U.S. Solar Industry: Story Behind the Headlines Shayle Kann Managing Director, Solar GTM Research U.S. Solar Market Insight November 16, 2011 OR – Day 67 A.S. COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 2. 2011 Has Been a Tough Year For Solar Manufacturers Source: GTM Research COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 3. The Fall-Out in the U.S. Bankruptcies Plant Closures Media (Over)Reaction Trade War Vs. COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 4. Trade Petition - Understanding Market Impacts Data is sourced from CA, NJ and MD, which together comprise over 50% of the U.S. market. However, actual market shares for the entire country may differ. Also note that this refers to manufacturer headquarters, not location of manufacturing facilities. COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 5. Trade Petition - Understanding Market Impacts Data is sourced from CA, NJ and MD, which together comprise over 50% of the U.S. market. However, actual market shares for the entire country may differ. Also note that this refers to manufacturer headquarters, not location of manufacturing facilities. COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 6. Trade Petition – Near-Term Questions • Timing – 1603 vs. Potential Duties • Q4 Shipment Boom – Bigger or Smaller? • Financing and Redesign for Late-Stage Projects • Will Suppliers Take on the Duty Risk? COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 7. The Growing Importance of the U.S. End Market Source: GTM Research/SEIA® U.S. Solar Market Insight TM COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 8. U.S. States With >10 MW of PV Installations, 2007 NJ NV CO CA Source: GTM Research COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 9. U.S. States With >10 MW of PV Installations, 2011E MA OR NY PA NJ OH DE NV MD CO CA NC TN AZ NM TX FL HI Source: GTM Research COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 10. The Latest Installation Numbers Source: GTM Research/SEIA® U.S. Solar Market Insight TM COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 11. Non-Residential Market In a State of Flux Source: GTM Research COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 12. U.S. Residential Solar Lease Landscape Tax Third-Party Finance Providers Residential Module Suppliers Equity Finance w/ Subcontracted Integrators/Finance w/ Residential Providers Providers Installations Providers Lease Programs Source: GTM Research
  • 13. The Spectrum of Possibilities for 2012 Module Pricing Project Financing State Market Dynamics Global NY Solar Growth in Oversupply Increased Jobs Act TX, MO, Tax Equity from IL, PR Corporates, NJ: S2371 Drivers New Entrants PA: HB 1580 Global Chinese 1603 Cash State Tax Equity New Market Supply/Demand Cell /Module Grant Legislatio Supply Development Balance Import Duty Extension n Constraints Small Duty; Chinese Suppliers OH RPS Remain Roll-Back Active Tax Equity CSI Funding Global Large Duty; Bottleneck, Depletion Undersupply Disappearanc Rates >15%- e of Chinese 17% Suppliers COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 14. Final Thoughts: We Have a Long Way to Go Source: EIA, GTM Research Source: DOE, GTM Research COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED
  • 15. Thank You! Shayle Kann Managing Director, Solar GTM Research Email: kann@gtmresearch.com www.gtmresearch.com U.S. Solar Market Insight Reports U.S. Utility PV Market Tracker COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED

Editor's Notes

  1. Thanks ShyamData is from recently announced partnership with SEIA and our joint product the US Solar Market Insight Report has more detailed data on installations and costs on a state-by-state and market segment basisWe see demand hitting 870 MW this year, but that’s contingent on many of the announced utility projects coming online in Q3 and Q4We’re on pace for roughly 780 MWNon-res sector is historically slow in first half of the year—seasonal effects and “hangover effect” of large upswings in the 4th quarterUtil+large non-res projects seeing significant barriers in securing financing (condition is still improving but not at pre-recession levels) and underbidding on PPAsCalifornia is starting to stabilize in the distributed market (still large utility pipeline) but other markets are taking off